{"id":23966,"date":"2020-09-11T16:18:40","date_gmt":"2020-09-11T15:18:40","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=23966"},"modified":"2020-09-30T09:54:30","modified_gmt":"2020-09-30T08:54:30","slug":"asda-mobile-uk-swaps-mvno-supplier-from-ee-to-vodafone","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/09\/asda-mobile-uk-swaps-mvno-supplier-from-ee-to-vodafone.html","title":{"rendered":"ASDA Mobile UK Swaps MVNO Supplier from EE to Vodafone"},"content":{"rendered":"

Supermarket giant ASDA<\/a> has announced that their mobile network division, ASDA<\/a> Mobile, has taken the big decision to swap their Mobile Virtual Network Operator (MVNO) supplier from EE<\/a> (BT<\/a>) to Vodafone<\/a>. The new 5-year deal will see ASDA<\/a> harness both 4G<\/a> and ultrafast 5G<\/a> (mobile broadband) connectivity.<\/p>\n

The move marks yet another blow for EE<\/a>, which will shortly also lose Virgin Media<\/a> as another long-term MVNO partner once their merger with O2<\/a> (Telefonica) completes in the near future (prior to that they were already due to swap to Vodafone<\/a>).<\/p>\n

Meanwhile ASDA Mobile is now expected to launch their own range of “unlimited data<\/em>” plans and introduce support for Wi-Fi Calling, as well as special family discounts.<\/p>\n

Vodafone<\/a> will also provide Asda with digital tools so customers can access their accounts online, as well as analytics and insights so that customers can be rewarded with targeted benefits and incentives.<\/p>\n

Rob McWilliam, Asda’s Chief Financial Officer, said:<\/strong><\/p>\n

“We are really excited to be bringing a range of new features and benefits to our customers and are confident they will find Asda Mobile offers even better value.<\/p>\n

Our partnership with Vodafone will also provide some of the very latest innovations, at a time when connected devices are playing an increasingly central role in all our lives. We look forward to working with Vodafone to provide great service for our customers.”<\/p><\/blockquote>\n

Under the new deal, existing ASDA Mobile customers will begin to transition to the Vodafone network from early 2021, with new customers automatically joining the Vodafone network when they sign-up then, too. However, major platform migrations like this can be tricky and we wouldn’t be surprised if there were a few problems, albeit hopefully only smaller issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

Supermarket giant ASDA has announced that their mobile network division, ASDA Mobile, has taken the big decision to swap their Mobile Virtual Network Operator (MVNO) supplier from EE (BT) to Vodafone. The new 5-year deal will see ASDA harness both 4G and ultrafast 5G (mobile broadband) connectivity.<\/p>\n","protected":false},"author":1,"featured_media":23967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,472,405,60,96],"class_list":["post-23966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-business","tag-ee","tag-mobile-broadband","tag-vodafone"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nASDA Mobile UK Swaps MVNO Supplier from EE to Vodafone - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Supermarket giant ASDA has announced that their mobile network division, ASDA Mobile, has taken the big decision to swap their Mobile Virtual Network\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/09\/asda-mobile-uk-swaps-mvno-supplier-from-ee-to-vodafone.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASDA Mobile UK Swaps MVNO Supplier from EE to Vodafone - 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