{"id":24448,"date":"2020-10-19T12:17:32","date_gmt":"2020-10-19T11:17:32","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=24448"},"modified":"2020-10-19T12:17:32","modified_gmt":"2020-10-19T11:17:32","slug":"thatll-do-plusnet-make-renewed-push-into-the-value-market","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/10\/thatll-do-plusnet-make-renewed-push-into-the-value-market.html","title":{"rendered":"That’ll Do – Plusnet Make “renewed push” into the Value Market"},"content":{"rendered":"

Budget broadband ISP Plusnet<\/a> has informed us that they’re refocusing their strategic direction, with a renewed push into the value market by “concentrating on its three core strengths – simplicity, reliability and award-winning customer service<\/em>.” So it’s out with the old tag line – “we’ll do you proud<\/em>” – and in the with the new – “that’ll do<\/em>“.<\/p>\n

Admittedly for some people the old saying of “we’ll do you proud<\/em>” was somewhat of a double entendre and we suspect “that’ll do<\/em>” may find some similarly comical uses. Otherwise, this is all part of a “large-scale project to create a unique position within the wider Consumer division of BT<\/a> Group<\/em>” for Plusnet<\/a>, which once again draws playfully from the provider’s Yorkshire roots.<\/p>\n