{"id":24609,"date":"2020-11-02T13:15:46","date_gmt":"2020-11-02T13:15:46","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=24609"},"modified":"2020-11-02T17:39:04","modified_gmt":"2020-11-02T17:39:04","slug":"broadband-isp-talktalk-uk-has-stopped-selling-pay-tv-boosts","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2020\/11\/broadband-isp-talktalk-uk-has-stopped-selling-pay-tv-boosts.html","title":{"rendered":"Broadband ISP TalkTalk UK Has Stopped Selling Pay TV Boosts UPDATE"},"content":{"rendered":"

Low cost broadband ISP TalkTalk<\/a> has confirmed that they’ve today stopped selling paid TV Boosts (premium channel packs) and the internet provider intends to begin “phasing out<\/em>” the boosts completely in 2021. Instead the company will be doubling down on their integration with the NOW TV<\/a> video streaming platform from Sky.<\/p>\n

Arguably the move may not come as much of a surprise to existing customers of the provider’s pay TV platform, which a few months ago stopped selling the Sky Sports <\/strong>and Sky Cinema <\/strong>boosts in favour of promoting NOW TV<\/a> as an alternative avenue to access the same content (here<\/a>).<\/p>\n

The NOW TV<\/a> platform also provides access to a lot of the other content included in TalkTalk<\/a>’s remaining TV Boosts and so it was perhaps only a matter of time before the ISP began withdrawing those too. Sadly, some channels do not yet exist on the alternative NOW TV passes and so will be lost, which is likely to upset some people.<\/p>\n

Customers of the associated boosts are now being informed about this change via email. The TV Boosts Guide<\/a><\/strong> page on their website also carries the following statement (Credits to Jon for spotting).<\/p>\n

TalkTalk<\/a> TV Boosts Notice<\/strong><\/p>\n

From 2nd November 2020 we no longer sell TV Boosts to new or existing customers. If you already have a TV Boost you can continue to use them. However, if you change your package the TV Boost will be removed. We\u2019re excited to offer alternative TV passes through NOW TV where you can enjoy the latest TV, movies and sport.<\/p><\/blockquote>\n

The decision, while understandable, does however place a growing question mark directly overhead of TalkTalk’s future pay TV strategy. At present they harness a YouView<\/a> (IPTV) based platform (BT<\/a> also uses this), which is offered via a choice of two set-top-boxes (one with PVR capabilities and the other without), but the need for this is likely to be eroded as the ISP moves closer to NOW TV.<\/p>\n

We’ve asked the provider for a comment and will report back when they respond.<\/p>\n

UPDATE 5:31pm<\/strong><\/p>\n

We still haven’t heard back from TalkTalk, which is a little bit odd as they’re normally quite quick to reply. But one of our readers (Liam) has spotted that TalkTalk appears to have their name on a recently approved Android based TV box from Technicolor (UZW4054TTG<\/strong><\/a>), which further indicates toward the possibility of a move away from YouView<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Low cost broadband ISP TalkTalk has confirmed that they’ve today stopped selling paid TV Boosts (premium channel packs) and the internet provider intends to begin “phasing out” the boosts completely in 2021. 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