{"id":25406,"date":"2021-01-04T11:42:59","date_gmt":"2021-01-04T11:42:59","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=25406"},"modified":"2021-01-04T13:20:43","modified_gmt":"2021-01-04T13:20:43","slug":"virgin-media-uk-notifies-broadband-customers-of-price-hike","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/virgin-media-uk-notifies-broadband-customers-of-price-hike.html","title":{"rendered":"Virgin Media UK Notifies Broadband and TV Users of Price Hike"},"content":{"rendered":"

Customers of cable broadband ISP Virgin Media<\/a> UK (Liberty Global) will, from today, start receiving a new notification letter that informs them of a forthcoming price hike on their internet, TV and fixed-line phone services, which will see the average price of their services increase by around 4% or \u00a33.63 including VAT.<\/p>\n

The move was somewhat expected as it follows last year’s welcome decision by the operator to freeze their prices for the latter half of 2020 (here<\/a>), which they say meant that “the vast majority<\/em>” of their cable customers “will not have seen their contracted prices increase in the last 18 months<\/em>.”<\/p>\n

On top of that Virgin Media<\/a> spent much of last year giving customers a range of upgrades and new services at no extra cost to help during the COVID-19<\/strong> crisis. Not to mention their on-going network extension work, TV improvements and the upgrade to DOCSIS<\/a> 3.1 technology, which by the end of this year will have made top broadband speeds of 1Gbps+ available to over half of the UK (c.16 million premises).<\/p>\n

The provider normally<\/a> hikes prices annually by around 5% (average), thus sooner or later the scales would inevitably have to be re-balanced and in that respect it’s pleasing to see that they’ve not baked above-inflation price rises into their customers’ contracts, which is something that BT<\/a> and other UK ISPs have done (e.g. CPI plus an additional 3.9%). On the other hand, VM’s latest average increase of 4% is still an above-inflation rise.<\/p>\n

What’s Changing and When (VM’s Statement)<\/strong><\/span><\/p>\n

\u00b7 Prices will change with most of our UK cable customers receiving an increase of between \u00a32.50 and \u00a34.50 per month.<\/p>\n

\u00b7 The average increase is \u00a33.63 (inc VAT), equivalent to 12p per day.<\/p>\n

\u00b7 The average price increase is 4.0%.<\/p>\n

\u00b7 We\u2019re currently writing to our UK customers to explain these changes and will continue to make sure they can experience even more from their services with Virgin Media<\/a>.<\/p>\n

\u00b7 Customers will see their March bill change \u2013 the price change is effective from 1 March 2021 and this will be made clear in the communication sent to customers.<\/p>\n

\u00b7 Vulnerable customers \u2013 including those on our new Essential broadband package for people receiving Universal Credit, as well as Talk Protected landline customers \u2013 will not see their prices change.<\/p><\/blockquote>\n

A Virgin Media Spokesperson told ISPreview.co.uk:<\/strong><\/p>\n

“Through continued investment, improvement and innovation we\u2019re committed to providing great value and a top service for our customers.<\/p>\n

Over the last year our customers have used their connectivity more than ever before, with data use increasing at the fastest rate we\u2019ve ever seen. We\u2019re already investing more than \u00a31bn in our network each year and consistently give our customers more megabits for their money, but to help meet this demand we do sometimes need to review our prices.<\/p>\n

Changing prices is never an easy decision, which is why, unlike other providers, this is our first cable price change in 18 months. We are currently writing to cable customers to transparently communicate these changes and we will continue to work tirelessly to ensure we deliver for our customers and keep them connected at a time when it has never been more important.”<\/p><\/blockquote>\n

As touched on earlier, prices tend to rise because operators are frequently adding all sorts of new services, developing new systems and consumers are also gobbling significantly more data every year. Suffice to say that service improvements and rising demand cost money, which means that ultimately customers will end up paying more and all the biggest ISPs seem to follow that same trend.<\/p>\n

Providers are also under pressure to adopt all sorts of new rules, such as having to cater for the hugely expensive new system of automatic compensation (here<\/a>) and Ofcom<\/a>’s revised broadband speed code of practice (here<\/a>), as well as any future changes that might be implemented.<\/p>\n

However, Ofcom<\/a> does have a rule against mid-contract price hikes that go above-inflation, which means that existing customers may be able to exit their contract penalty free (you need to do this within 30 days of receiving Virgin\u2019s formal notification letter\/email). Just remember that other major ISPs will also be increasing their prices in 2021, although this is often mitigated by special offers when you switch provider.<\/p>\n

Alternatively customers could try contacting the operator directly and haggling for a lower price (Retentions \u2013 Tips for Cutting Your Broadband Bill<\/a><\/strong>).<\/p>\n

UPDATE 1:19pm<\/strong><\/p>\n

We asked Virgin Media about the impact upon recent sign-ups to their service. According to the provider, “customers who are already on one of our new bundles (as of 29 June last year) will not receive a cable price increase<\/em>.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Customers of cable broadband ISP Virgin Media UK (Liberty Global) will, from today, start receiving a new notification letter that informs them of a forthcoming price hike on their internet, TV and fixed-line phone services, which will see the average price of their services increase by around 4% or \u00a33.63 including VAT.<\/p>\n","protected":false},"author":1,"featured_media":22780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[475],"class_list":["post-25406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-virgin-media"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nVirgin Media UK Notifies Broadband and TV Users of Price Hike - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Customers of cable broadband ISP Virgin Media UK (Liberty Global) will, from today, start receiving a new notification letter that informs them of a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/virgin-media-uk-notifies-broadband-customers-of-price-hike.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Media UK Notifies Broadband and TV Users of Price Hike - 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