{"id":25609,"date":"2021-01-20T16:28:05","date_gmt":"2021-01-20T16:28:05","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=25609"},"modified":"2021-01-20T16:28:05","modified_gmt":"2021-01-20T16:28:05","slug":"vodafone-uk-says-its-unable-to-offer-free-bbc-bitesize-access","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/vodafone-uk-says-its-unable-to-offer-free-bbc-bitesize-access.html","title":{"rendered":"Vodafone UK Says it&#8217;s Unable to Offer Free BBC Bitesize Access"},"content":{"rendered":"<p>Mobile operator <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> has said that they won&#8217;t be following <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a>&#8217;s (inc. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/plusnetuk\" rel=\"nofollow\" target=\"_blank\">Plusnet<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>) lead by offering free data (mobile broadband) access to <a class=\"noshortlink\" href=\"https:\/\/www.bbc.co.uk\/bitesize\" target=\"_blank\" rel=\"noopener\">BBC Bitesize<\/a> (education) content during the latest COVID-19 lockdown because it is &#8220;<em>not possible<\/em>,&#8221; at least not without applying the same rule to the whole of the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\">BBC<\/a>&#8217;s UK website.<!--more--><\/p>\n<p>Part of the issue stems from the technical challenges involved, which is something that we explored in more detail last April 2020 after a number of mobile operators began zero rating (no charge) data usage on specific NHS websites (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/04\/the-hidden-catch-to-zero-rated-uk-mobile-data-on-nhs-sites.html\">here<\/a>). Despite this, it&#8217;s still possible to run up data charges when loading such sites.<\/p>\n<p>The problem is that this won&#8217;t work on all third-party (remote) content that gets pulled into the zero-rated site as it loads, such as embedded videos from a different server (e.g. YouTube) or other resources (e.g. javascript \/ media libraries, Google code, fonts etc.). The quickest way around that would be to zero rate data charges on those third-party sources too, but that quickly becomes quite tedious.<\/p>\n<p>Naturally the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\">BBC<\/a> is quite a large organisation and their Bitesize content is directly integrated through the main website domain (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\">bbc<\/a>.co.uk), which is not unlike their other services (e.g. the popular iPlayer streaming platform). Separating out Bitesize is thus a fair bit harder than on other education sites.<\/p>\n<p>On top of that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> has some other legal concerns about <strong>Net Neutrality<\/strong>, which under the circumstance don&#8217;t seem to be terribly relevant. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> are highly unlikely to penalise mobile operators for zero rating sites like this during the pandemic, at least not without looking a little silly.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> Net Neutrality requires broadband and mobile providers to treat all internet traffic on their networks equally (i.e. avoid favouring specific services and blocking or slowing access), but it&#8217;s often only been lightly enforced in the UK.<\/div>\n<blockquote class=\"bq1\"><p><strong>Helen Lamprell, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a>&#8217;s External Affairs Director, said (<a href=\"https:\/\/www.bbc.co.uk\/news\/technology-55732446\" target=\"_blank\" rel=\"noopener\">BBC News<\/a>):<\/strong><\/p>\n<p>&#8220;[Zero rating] sounds simple enough to do in theory but there are a number of technical and legal challenges. For example, if an education-resource site hosts some of its content on another platform, such as YouTube, as is often the case, we would have to zero-rate the whole of YouTube.<\/p>\n<p>[It&#8217;s also] not fair to other content providers [and would be difficult to square with] legal obligations around net neutrality&#8221;.<\/p><\/blockquote>\n<p>At present it&#8217;s still not entirely clear what solution <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/plusnetuk\" rel=\"nofollow\" target=\"_blank\">Plusnet<\/a> (all part of the same group) have adopted to resolve this issue for their own mobile customers (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/ee-bt-mobile-and-plusnet-mobile-to-zero-rate-bbc-bitesize-data.html\">here<\/a>), although there are various possibilities that come to mind. Likewise, it remains to be seen if any data charges will still be raised once this goes live on their network(s), which is due to occur by the end of this month.<\/p>\n<p>We should point out <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/threeuk\" rel=\"nofollow\" target=\"_blank\">Three UK<\/a> are also in the same boat as Vodafone on this one, or at least they haven&#8217;t yet made the same commitment as the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a> Group operators. However, Vodafone has, not unlike some other operators, pledged to zero rate access to the Oak National Academy resource(s).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile operator Vodafone has said that they won&#8217;t be following EE&#8217;s (inc. Plusnet and BT) lead by offering free data (mobile broadband) access to BBC Bitesize (education) content during the latest COVID-19 lockdown because it is &#8220;not possible,&#8221; at least not without applying the same rule to the whole of the BBC&#8217;s UK website.<\/p>\n","protected":false},"author":1,"featured_media":23928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,60,82,96],"class_list":["post-25609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-mobile-broadband","tag-net-neutrality","tag-vodafone"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vodafone UK Says it&#039;s Unable to Offer Free BBC Bitesize Access - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Mobile operator Vodafone has said that they won&#039;t be following EE&#039;s (inc. 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