{"id":25639,"date":"2021-01-22T14:40:28","date_gmt":"2021-01-22T14:40:28","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=25639"},"modified":"2021-01-22T14:42:43","modified_gmt":"2021-01-22T14:42:43","slug":"google-scraps-project-loon-4g-rural-broadband-via-balloon","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/google-scraps-project-loon-4g-rural-broadband-via-balloon.html","title":{"rendered":"Google Scraps Project Loon &#8211; 4G Rural Broadband via Balloon"},"content":{"rendered":"<p>Maybe it was just a lot of hot air but Google (Alphabet) has announced that <a href=\"https:\/\/loon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loon<\/a>, their long-running project that aimed to deploy mobile broadband (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> \/ <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/5g\">5G<\/a>) connectivity from High Altitude Platforms (stratospheric balloons), is &#8220;<em>winding down<\/em>&#8221; as a company after they struggled to turn it into a commercial success.<!--more--><\/p>\n<p>The super-pressure, helium-filled and solar powered balloons were designed to drift (controlled) at 20km (12 miles) above Earth&#8217;s surface in the stratosphere. From there they could act a bit like a budget <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/satellite\">Satellite<\/a>, albeit with significantly less coverage and so several balloons would be required to cover a wide area (e.g. during 2017 one test used 7 balloons to cover an area of 1,000km).<\/p>\n<p>The balloons had been designed to stay aloft for months at a time (one test remained in the sky for 223 days) and it&#8217;s possible to relay data, point-to-point, between two balloons at distances of up to 600km. As part of this they use directional patch antennas to transmit their signals to ground stations and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> (LTE) users. In theory, consumers would thus need nothing more than a standard <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> phone to connect to the internet via the balloons.<\/p>\n<p>Most recently a number of trials had been conducted to try and prove that the system could work reliably on a commercial basis, which if successful might have produced a cost-effective solution for connecting some of the hardest to reach parts of the planet. But sadly, the company&#8217;s CEO, <strong>Alastair Westgarth<\/strong>, has now confirmed that they were unable to find a way to &#8220;<em>get the costs low enough to build a long-term, sustainable business<\/em>.&#8221;<\/p>\n<blockquote class=\"bq1\"><p><strong>Alastair Westgarth, CEO of Loon, said:<\/strong><\/p>\n<p>&#8220;We talk a lot about connecting the next billion users, but the reality is Loon has been chasing the hardest problem of all in connectivity \u2014 the last billion users: The communities in areas too difficult or remote to reach, or the areas where delivering service with existing technologies is just too expensive for everyday people. While we\u2019ve found a number of willing partners along the way, we haven\u2019t found a way to get the costs low enough to build a long-term, sustainable business. Developing radical new technology is inherently risky, but that doesn\u2019t make breaking this news any easier. Today, I\u2019m sad to share that Loon will be winding down.&#8221;<\/p><\/blockquote>\n<p>Alastair now hopes that some of Loon&#8217;s technology will live on to support the next generation of innovators, such as via their recently-announced deep reinforcement learning (AI) navigation system, which is said to have &#8220;<em>experts thinking about applications that include monitoring Earth\u2019s vital signs and even exploration of other planets<\/em>.&#8221;<\/p>\n<p>Lest we forget that the approach was also facing competition from a new generation of compact <strong>Low Earth Orbit<\/strong> (LEO) Satellites in mega constellations.<\/p>\n<p>[Insert various puns involving different plays on &#8216;loony&#8217;, &#8216;head in the clouds&#8217;,&#8217;pie in the sky&#8217; etc.]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybe it was just a lot of hot air but Google (Alphabet) has announced that Loon, their long-running project that aimed to deploy mobile broadband (4G \/ 5G) connectivity from High Altitude Platforms (stratospheric balloons), is &#8220;winding down&#8221; as a company after they struggled to turn it into a commercial success.<\/p>\n","protected":false},"author":1,"featured_media":25640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,60,477],"class_list":["post-25639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-mobile-broadband","tag-science"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Scraps Project Loon - 4G Rural Broadband via Balloon - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Maybe it was just a lot of hot air but Google (Alphabet) has announced that Loon, their long-running project that aimed to deploy mobile broadband (4G \/\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/google-scraps-project-loon-4g-rural-broadband-via-balloon.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Scraps Project Loon - 4G Rural Broadband via Balloon - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"Maybe it was just a lot of hot air but Google (Alphabet) has announced that Loon, their long-running project that aimed to deploy mobile broadband (4G \/\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/01\/google-scraps-project-loon-4g-rural-broadband-via-balloon.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T14:40:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-22T14:42:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/project_loon_balloon_broadband.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/01\\\/google-scraps-project-loon-4g-rural-broadband-via-balloon.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/01\\\/google-scraps-project-loon-4g-rural-broadband-via-balloon.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"Google Scraps Project Loon &#8211; 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