{"id":26238,"date":"2021-03-09T16:59:09","date_gmt":"2021-03-09T16:59:09","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=26238"},"modified":"2021-03-09T17:07:14","modified_gmt":"2021-03-09T17:07:14","slug":"bt-consumer-ceo-seeks-softening-of-existing-uk-net-neutrality-rules","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/03\/bt-consumer-ceo-seeks-softening-of-existing-uk-net-neutrality-rules.html","title":{"rendered":"BT Consumer CEO Seeks Softening of Existing UK Net Neutrality Rules"},"content":{"rendered":"

The CEO of BT<\/a>’s (EE<\/a>) UK Consumer broadband and mobile division, Marc Allera, is attempting to resuscitate the age-old debate over Net Neutrality (i.e. treating all internet traffic on their networks equally) by calling for the rules to be changed because “there are very good reasons to enable preferential access to certain platforms<\/em>.”<\/p>\n

The original EU regulation was designed to protect the open internet from abuse (here<\/a>), which essentially means that fixed broadband ISPs and mobile operators cannot impose excessive restrictions against internet traffic (i.e. they generally shouldn’t favour specific services by blocking or slowing access). Naturally there are some exceptions to this, such as for general traffic management and security reasons etc.<\/p>\n

In the United Kingdom these rules are applied via a soft self-regulatory approach (i.e. it may be better to think of them as guidelines), which have been governed by the Broadband Stakeholder Group and their 2016 Open Internet Code<\/strong><\/a>. This code, which has been maintained post-Brexit, commits signatory ISPs to neutrality and transparency in traffic management on their networks (details<\/a>).<\/p>\n

The Open Internet Code’s 3 Principles:<\/strong><\/span><\/p>\n

* Users should be able to access all legal content.<\/p>\n

* There should be no discrimination against content providers on the basis of commercial rivalry.<\/p>\n

* Traffic management policies should be clear and transparent.<\/p><\/blockquote>\n

Ofcom<\/a> has generally taken a fairly soft approach to enforcement of this, preferring to nudge operators into changing their ways rather than being more aggressive with penalties. As such Net Neutrality<\/strong> had begun to feel like an issue that the market has long since moved on from, but that may be about to change.<\/p>\n

In-between calling for their high street stores to be redefined as “essential<\/em>” retailers (i.e. permitted to remain open – regardless of lockdown restrictions), BT<\/a>’s Consumer CEO, Marc Allera<\/strong>, has today also sought to re-open the Net Neutrality debate (in the distant past BT<\/a> were one of those providers that often seemed to oppose net neutrality protections).<\/p>\n

The remarks start off well enough by highlighting some arguably moral issues around COVID-19<\/strong> and the zero rating of education sites (i.e. removing mobile data changes for access), which is fair, but this soon becomes conflated with wider areas and seems almost designed to re-cast the potential demise of net neutrality as somewhat more of a positive endeavour (many would disagree). The full quote is required for context.<\/p>\n

Marc Allera said:<\/strong><\/p>\n

Elsewhere, we\u2019ve been helping the Government get connectivity to school kids on mobile and on Wi-Fi through our Lockdown Learning support scheme. We\u2019ve already distributed more than 150,000 vouchers, to almost 5,000 schools, and that number continues to grow. Part of BT\u2019s Lockdown Learning support includes zero-rating BBC<\/a> Bitesize and Oak Academy\u2019s educational websites.<\/p>\n

And with children returning to schools this week, we\u2019re reviewing our zero-rating of these enormously popular websites. The problem we face is, allowing access for free to certain websites is incompatible with current net neutrality arrangements. Zero-rating large sites \u2013 for us and any other network operator \u2013 drives huge data traffic and costs onto networks.<\/p>\n

It is clearer than ever that the way our networks are accessed and used is not equal. But what the pandemic has shown is that there are very good reasons to enable preferential access to certain platforms. And we believe now is time to explore what the future should look like, to enable everyone in the UK to benefit from connectivity and digitisation.<\/p>\n

Current net neutrality arrangements also put pressure on networks to sustain the rise and rise of the most popular content and gaming platforms. The numbers we\u2019re seeing on our network are huge. In November, we teamed up with Microsoft to offer the latest Xbox Series X|S consoles to our customers. The Xbox launch and subsequent game downloads, paired with an update to Call of Duty: Modern Warfare and a Microsoft Windows patch created the largest traffic peak our broadband network has ever seen: 18Tbps. We\u2019ve since seen that number surpassed over the Christmas period and a new peak of 21Tbps, driven by Premier League football being streamed live on Amazon<\/a> Prime.<\/p>\n

The biggest spikes on our fixed network typically happen when major sporting events on OTT TV coincide with games downloads. Evenings are usually the busiest time for our fixed networks because of gaming \u2013 a new battleground for all networks \u2013 and the popularity of on-demand TV. Last year, TV minutes viewed over IP surpassed those viewed on broadcast for the first time, according to Ofcom<\/a>.<\/p>\n

For network owners this is driving considerable extra cost. We\u2019re relied on not only by our customers to deliver the connectivity they need every day, but also by the major content and gaming platforms who rely upon our networks to be blisteringly fast and reliable to deliver their services and content just as they intended. And yet the regulatory pressure and UK market pressure on customer prices is downwards \u2013 for all customers.<\/p>\n

We think as an industry we will need to work much closer with all media providers. It\u2019s in all of our interests, to keep our audiences engaged and customers happy, to deliver services and present content \u2013 music, video, film, games \u2013 exactly as it was intended. So we\u2019re looking at how we can introduce new service layers and solutions that broadcasters, gaming providers and social media companies can buy into, to showcase their product in the best possible way.<\/p>\n

It would ultimately mean more customers could feel the benefit of a faster, sharper, more reliable experience, no matter what they have connected to. Or where. These new ideas would see services and propositions, and media and telco services come together like never before.<\/p>\n

Together, we can make TV content platforms better, and much more efficient. The proliferation of FTTP<\/a> and 5G<\/a> will enable the UK to migrate to an all-IP future for TV, for example. An adjustment to the existing net neutrality rules would enable us to ensure content is presented as the creators intended, without disruption to other parts of the net, offer better customer experiences to those who want it \u2013 including avid gamers \u2013 and create new business opportunities for network providers.<\/p>\n

And this, in turn could create space for operators to support Government services at cost, or pro bono. Our focus is on being the connectivity partner that can make a difference. We want to be in a better position \u2013 for our industry and yours to be in a better position \u2013 to help create a better experience for our customers. And if those net neutrality rules are adjusted, it could also help us create the connected, digitally-included UK we all want to see.<\/p><\/blockquote>\n

BT doesn’t spell out precisely what kind of “adjusted<\/em>” rules they want to see, although we’re of the view that the current approach helps to keep things fair and there doesn’t seem to be a pressing need to change that. Many of the arguments being made above seem to be familiar ones, albeit updated to reflect the modern market, but the same concerns about a weakening of Net Neutrality remain.<\/p>\n

The biggest potential for harm could still occur if ISPs started favouring content sources based on who pays them the most money, which might in turn lead to a degraded experience for other users or services. Excessive access controls over content could one day also result in a walled garden internet experience. Another risk is ISPs being allowed to block certain legal platforms (e.g. allowing one VoIP provider while blocking another).<\/p>\n

At this point it’s worth remembering that demand for broadband and mobile data services would not exist without internet content providers (e.g. YouTube, Netflix, websites etc.). ISPs may complain that the increase in related data usage from these raises their costs, but that’s just the nature of the beast and should continue to be reflected in the prices we all pay as end-users.<\/p>\n

In the past we can recall one idea where certain ISPs from all around the world were considering asking content providers (e.g. Netflix) for money, like a digital mafia, to carry their content to end-users unfettered. Such an approach risks inhibiting the very content that makes the internet worth visiting.<\/p>\n

Admittedly some services, like Netflix, complicate matters by using commercial peers that ISPs must then pay to access if they want to deliver the best service performance, but once again this could be simply described as a cost of doing business. Lest we forget that content providers already pay for their links to the internet, just as we pay a fee to the dedicated server company that hosts ISPreview.co.uk.<\/p>\n","protected":false},"excerpt":{"rendered":"

The CEO of BT’s (EE) UK Consumer broadband and mobile division, Marc Allera, is attempting to resuscitate the age-old debate over Net Neutrality (i.e. treating all internet traffic on their networks equally) by calling for the rules to be changed because “there are very good reasons to enable preferential access to certain platforms.”<\/p>\n","protected":false},"author":1,"featured_media":26239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,85,82],"class_list":["post-26238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-europe","tag-net-neutrality"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nBT Consumer CEO Seeks Softening of Existing UK Net Neutrality Rules - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The CEO of BT's (EE) UK Consumer broadband and mobile division, Marc Allera, is attempting to resuscitate the age-old debate over Net Neutrality (i.e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/03\/bt-consumer-ceo-seeks-softening-of-existing-uk-net-neutrality-rules.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BT Consumer CEO Seeks Softening of Existing UK Net Neutrality Rules - 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