{"id":26890,"date":"2021-05-05T10:41:25","date_gmt":"2021-05-05T09:41:25","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=26890"},"modified":"2021-05-05T10:41:25","modified_gmt":"2021-05-05T09:41:25","slug":"swish-fibre-begins-full-fibre-build-in-more-of-the-home-counties","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/05\/swish-fibre-begins-full-fibre-build-in-more-of-the-home-counties.html","title":{"rendered":"Swish Fibre Begins Full Fibre Build in More of the Home Counties"},"content":{"rendered":"

UK ISP Swish Fibre<\/a>, which is building their 10Gbps Fibre-to-the-Premises (FTTP<\/a>) broadband network to cover 250,000 premises in the Home Counties of England, has just begun to deploy their service across the next batch of towns including Ascot, Chinnor, Sunningdale, Godalming and Thame.<\/p>\n

The locations form part of last year’s a list of 33 towns where they intend to deploy across the Home Counties of England (SF\u2019s rollout plan<\/a>). The operator is already building in parts of Buckinghamshire (e.g. Marlow, Gerrards Cross and Bourne End) and they’ve since moved into Surrey (Farnham). The aim is to be building or live in 10 of those towns by June 2021 (achieved by today’s news), before breaking ground in a total of 20 towns by the end of 2021.<\/p>\n

NOTE: <\/strong>The term “Home Counties<\/em>” refers to the counties that surround London, including Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, Surrey and Sussex.<\/div>\n

We note that three of the four new towns announced today will see the operator moving into new counties, with Ascot and Sunningdale representing the first build towns in Berkshire, alongside Chinnor and Thame in Oxfordshire. Godalming joins Farnham as Swish further grows its footprint in Surrey.<\/p>\n

Much of this work is being funded by Swish Fibre’s owner Fern Trading<\/strong> (they also own Jurassic Fibre<\/a> in the South West of England), which has a \u201clong-term funding deal<\/em>\u201d that could enable them to unlock \u00a3250m<\/strong> of investment as part of their plans (here<\/a>).<\/p>\n

Alistair Goulden, CMO of Swish Fibre, said:<\/strong><\/p>\n

“The roll-out plans for Swish have been all-consuming, so it was a rare opportunity for Conor and I to visit the crews on the ground together. Spending time with Mo and Terry in Ascot last week represented a great chance to review what Swish Fibre has achieved over the past twelve months. Operations are running extremely smoothly, giving great confidence to move forward into new towns at pace.<\/p>\n

I\u2019d actively encourage anyone wishing to experience the UK\u2019s fastest residential broadband network to visit our newly opened Swish Hub at 6 Market Square in Marlow. With speeds in excess of 9500Mbps, our team are on-hand to showcase and discuss how the technology can help people work, surf and play.”<\/p><\/blockquote>\n

As we’ve noted before, Swish will face competition from rival gigabit networks in some of the towns they’re targeting (e.g. Gigaclear<\/a> in Sevenoaks, Virgin Media<\/a> in East Grinstead and Hey!Broadband + Openreach<\/a> in Godalming). Indeed, in some areas (e.g. Godalming) they may end up facing more than one rival with a gigabit capable broadband network, but we assume they wouldn’t be building unless it made sense to do so.<\/p>\n

Customers typically pay from \u00a345 per month for their unlimited 400Mbps (average speed) package, which rises to \u00a375 if you want their top 900Mbps plan. A one-off \u00a350 activation fee is also payable.<\/p>\n

Swish’s 33 Rollout Locations<\/strong><\/span><\/p>\n

First 11 Locations (December 2019)<\/strong>
\nMarlow
\nGerrards Cross
\nBeaconsfield
\nFlackwell Heath
\nWooburn Green and Bourne End
\nHazlemere
\nGreat Missenden
\nThame
\nChinnor
\nPrinces Risborough
\nHaddenham<\/p>\n

Next 22 Locations (June 2020)<\/strong>
\nAlton
\nAscot
\nBanbury
\nBagshot
\nBordon
\nBuckingham
\nCorsham
\nCranleigh
\nCrawley Down
\nCrowborough
\nEast Grinstead
\nFarnham
\nGodalming
\nHaywards Heath
\nHeathfield
\nLiphook
\nLindford
\nMarlborough
\nPenn
\nSevenoaks
\nSouthwater
\nUckfield<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

UK ISP Swish Fibre, which is building their 10Gbps Fibre-to-the-Premises (FTTP) broadband network to cover 250,000 premises in the Home Counties of England, has just begun to deploy their service across the next batch of towns including Ascot, Chinnor, Sunningdale, Godalming and Thame.<\/p>\n","protected":false},"author":1,"featured_media":26891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[467,453,456,56,464,460,449,469],"class_list":["post-26890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-berkshire","tag-buckinghamshire","tag-essex","tag-fttp","tag-hertfordshire","tag-kent","tag-surrey","tag-sussex"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nSwish Fibre Begins Full Fibre Build in More of the Home Counties - ISPreview UK<\/title>\n<meta name=\"description\" content=\"UK ISP Swish Fibre, which is building their 10Gbps Fibre-to-the-Premises (FTTP) broadband network to cover 250,000 premises in the Home Counties of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/05\/swish-fibre-begins-full-fibre-build-in-more-of-the-home-counties.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swish Fibre Begins Full Fibre Build in More of the Home Counties - 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