{"id":27160,"date":"2021-05-27T00:01:14","date_gmt":"2021-05-26T23:01:14","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=27160"},"modified":"2021-05-26T12:14:48","modified_gmt":"2021-05-26T11:14:48","slug":"o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/05\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html","title":{"rendered":"O2 Predicts Bank Holiday Mobile Data Surge on UK Motorways"},"content":{"rendered":"<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> has revealed that they&#8217;re expecting a <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/5g\">5G<\/a> &#8220;<em>surge in mobile data [broadband] traffic along the UK&#8217;s main motorways this bank holiday<\/em>,&#8221; with 77% of survey respondents saying they&#8217;ll rely on mobile devices to keep passengers entertained. Over a third of cars on the roads will also have over 3 mobile devices at any time.<!--more--><\/p>\n<p>According to the <strong>RAC<\/strong>, an estimated 18 million trips were taken by car during the bank holiday weekend last August 2020. Meanwhile <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a>&#8217;s survey, which was conducted by <strong>Portland Polling<\/strong> (few details about their methodology were included in the release), found that Brits are planning to spend more than 10 hours (average) on motorways thus summer &#8211; due in part to the <strong>COVID-19<\/strong> situation.<\/p>\n<p>The &#8220;<em>most popular<\/em>&#8221; data-demanding activities that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> expects to support will be &#8220;<em>solo drivers, groups of friends and families<\/em>&#8221; streaming films en route to holiday hotspots (25%), streaming music (62%), using GPS apps (30%), going on social media (30%) and sending emails (19%). Personally, we rather hope that solo drivers aren&#8217;t doing most of that while actually driving!<\/p>\n<p>O2 added that they&#8217;d seen record levels of data over the last 12 month &#8211; with nearly 90% more data carried this year compared to the pre-pandemic average 2 years ago (a good chunk of this will be from natural growth). O2 has also seen new spikes at 3pm each day as young <strong>TikTok<\/strong> users log on after school. Finally, two thirds of Brits think a strong signal and data speeds make summer road trips better.<\/p>\n<blockquote class=\"bq1\"><p><strong>Omar Calvo, Director of Radio Network Engineering at O2, said:<\/strong><\/p>\n<p>&#8220;As a champion for coverage and reliability, O2 is committed to providing our customers with reliable connectivity across the UK, wherever they are. That\u2019s why we were delighted to be <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/02\/gws-names-the-best-mobile-operators-for-37-uk-cities-in-2021.html\">recognised by GWS<\/a> for our work to improve the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> signal on major UK motorways to maintain coverage.<\/p>\n<p>We are investing more than ever before in our network, and appreciate customers will rely on mobile devices to stay entertained &#8211; and keep the peace &#8211; on long road trips.&#8221;<\/p><\/blockquote>\n<p>We should point out that other operators have also been investing in upgrades to their infrastructure (mast sites etc.) along the major UK road networks, with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a> now claiming to cover over 94% of all roads in Great Britain (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2020\/12\/ee-4g-mobile-network-covers-94-of-all-great-britains-roads.html\">here<\/a>). Modern cars also benefit from the extra data connectivity as it can help to reflect live traffic jams and other events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O2 has revealed that they&#8217;re expecting a 4G and 5G &#8220;surge in mobile data [broadband] traffic along the UK&#8217;s main motorways this bank holiday,&#8221; with 77% of survey respondents saying they&#8217;ll rely on mobile devices to keep passengers entertained. Over a third of cars on the roads will also have over 3 mobile devices at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,60,32,34],"class_list":["post-27160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-mobile-broadband","tag-o2","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O2 Predicts Bank Holiday Mobile Data Surge on UK Motorways - ISPreview UK<\/title>\n<meta name=\"description\" content=\"O2 has revealed that they&#039;re expecting a 4G and 5G &quot;surge in mobile data traffic along the UK&#039;s main motorways this bank holiday,&quot; with 77% of survey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/05\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O2 Predicts Bank Holiday Mobile Data Surge on UK Motorways - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"O2 has revealed that they&#039;re expecting a 4G and 5G &quot;surge in mobile data traffic along the UK&#039;s main motorways this bank holiday,&quot; with 77% of survey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/05\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T23:01:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/04\/nggallery_import\/internet_traffic_and_broadband_growth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"O2 Predicts Bank Holiday Mobile Data Surge on UK Motorways\",\"datePublished\":\"2021-05-26T23:01:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html\"},\"wordCount\":408,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/nggallery_import\\\/internet_traffic_and_broadband_growth.jpg\",\"keywords\":[\"4G\",\"5G\",\"Mobile Broadband\",\"O2\",\"Statistics\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2021\\\/05\\\/o2-predicts-bank-holiday-mobile-data-surge-on-uk-motorways.html\",\"name\":\"O2 Predicts Bank Holiday Mobile Data Surge on UK Motorways - 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