{"id":27503,"date":"2021-06-25T12:31:26","date_gmt":"2021-06-25T11:31:26","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=27503"},"modified":"2021-06-25T12:31:26","modified_gmt":"2021-06-25T11:31:26","slug":"cisco-survey-says-uk-recovery-must-be-built-on-better-and-free-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/06\/cisco-survey-says-uk-recovery-must-be-built-on-better-and-free-broadband.html","title":{"rendered":"Cisco Survey Says UK Recovery Must be Built on Better and Free Broadband"},"content":{"rendered":"

Technology firm Cisco has today published their UK Broadband Index<\/a>, which surveyed 2,000 employees across the country to get their take on the current standard of home internet connectivity. Overall, 70% want to see the economic recovery post-COVID19 being built on better internet access, and 55% believe “broadband should be free.<\/em>“<\/p>\n

The study also found that 72% of respondents want<\/span><\/span> the <\/span><\/span>Government to “<\/span><\/span>accelerate its plans<\/em>” to <\/span><\/span>ensure “high-speed, <\/em><\/span><\/span>reliable internet<\/em>” for <\/span><\/span>everyone in the UK, although it doesn’t sound as if the survey attempted to define what that means. Such people will inevitably be left disappointed, given how the government has already rolled back on its previous promise to make gigabit-capable broadband available to every home by the end of 2025.
\n<\/span><\/span><\/p>\n

Instead, the new \u00a35bn Project Gigabit<\/a><\/strong> programme only aims to ensure that at least 85% of UK premises can access a gigabit-capable connection by the end of 2025 (here<\/a>), which comes alongside a vague ambition to “accelerate [the] roll-out further to get as close to <\/span><\/span>100% as possible<\/span><\/span><\/em>“.<\/p>\n

Meanwhile, 67% of respondents also see the affordability of broadband as prohibitive to low-income households, which is despite home broadband connectivity in the UK being comparatively cheap compared to many other countries. Not to mention the recent introduction, or improvement, in low-cost social tariffs from BT<\/a>, Virgin Media<\/a>, Hyperoptic<\/a> and others (more on that later).<\/p>\n

Summary of Cisco’s Survey Results<\/strong><\/span><\/p>\n

\u27a4 54% spend seven or more hours a day online.<\/p>\n

\u27a4 40% say they missed out on critical services such as healthcare due to poor Internet access.<\/p>\n

\u27a4 48% even believe Government investment in fast, reliable internet is just as important as maintaining the national water and energy infrastructure.<\/p>\n

\u27a4 66% view secure, fast, reliable connection as a necessity.<\/p>\n

\u27a4 65% say having access to fast and reliable internet is critical to developing and maintaining a well-educated and informed population.<\/p>\n

\u27a4 69% agree accessibility of fast and reliable internet is critical to future economic growth.<\/p>\n

\u27a4 43% of households say 3 people or more share their home connection throughout the day.<\/p>\n

\u27a4 During the next 12 months, 50% expect their overall internet usage to stay the same or grow.<\/p>\n

\u27a4 50% rate connectivity a critical factor in where they choose to live. Of this figure, 18% say they either moved home recently without realising their new location has poor internet connection, or they have pinpointed where they\u2019d like to move to but there is no connection available.<\/p>\n

\u27a4 71% of workers in the UK say broadband services must improve dramatically in order for people to be able to work anywhere.<\/p>\n

\u27a4 38% of hybrid workers, and 30% of those who work remotely full-time, claim their home connection is only average or weak meaning they cannot rely on a strong connection. As a result, almost three in 10 (29%) hybrid workers claim they\u2019ll upgrade within a year.<\/p><\/blockquote>\n

One particularly interesting result from this survey is that more than half of UK workers (55%) believe “broadband should be free<\/em>,” which is no doubt also something that certain politicians would welcome (here<\/a>). The reality is there’s no such thing as free, because somebody always ends up paying for it, somewhere.<\/p>\n

Mind you, there may yet be a case for a free entry-level tariff for the most disadvantaged groups, perhaps supported by a government subsidy. But it would need to be done without destroying the entire commercial telecoms sector and thus wrecking the tens of billions in inward invest that is currently helping to rollout gigabit broadband across the UK. Not so easy and unlikely to happen anytime soon.<\/p>\n

At present though, Ofcom<\/a> is more interested in trying to encourage broadband ISPs to introduce cheaper and more effective social tariffs, and they appear to be having some luck in that department (here<\/a>, here<\/a> and here<\/a>). We think this voluntary solution is probably a better approach, not least because it’s being done without the need for new legislation and avoids causing massive harm to the wider competitive telecoms market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Technology firm Cisco has today published their UK Broadband Index, which surveyed 2,000 employees across the country to get their take on the current standard of home internet connectivity. Overall, 70% want to see the economic recovery post-COVID19 being built on better internet access, and 55% believe “broadband should be free.“<\/p>\n","protected":false},"author":1,"featured_media":27505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[471,38,34],"class_list":["post-27503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bduk","tag-politics","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nCisco Survey Says UK Recovery Must be Built on Better and Free Broadband - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Technology firm Cisco has today published their UK Broadband Index, which surveyed 2,000 employees across the country to get their take on the current\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/06\/cisco-survey-says-uk-recovery-must-be-built-on-better-and-free-broadband.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cisco Survey Says UK Recovery Must be Built on Better and Free Broadband - 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