{"id":27856,"date":"2021-07-23T15:35:01","date_gmt":"2021-07-23T14:35:01","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=27856"},"modified":"2021-07-24T06:33:58","modified_gmt":"2021-07-24T05:33:58","slug":"survey-claims-most-rural-uk-businesses-held-back-by-poor-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/07\/survey-claims-most-rural-uk-businesses-held-back-by-poor-broadband.html","title":{"rendered":"Survey Claims Most Rural UK Businesses Held Back by Poor Broadband"},"content":{"rendered":"

A new survey involving 651 members of the Countryside Alliance<\/a>, which was conducted by UK broadband ISP Gigaclear<\/a>, has found that 85% of rural businesses view their current internet connection as being either poor but manageable (47%), or unmanageably poor (38%). Unsurprisingly, most of them want “ultrafast fibre<\/em>” to fix it.<\/p>\n

The survey<\/a><\/strong> highlighted how 80% of rural businesses agree that ultrafast fibre connectivity would have the “single biggest positive impact on their business recovery<\/em>” post-COVID19. In fact, 32% estimate it would help them recover twice as fast or more than without.<\/p>\n

\"Gigaclear-Rural-Survey-Question-2021\"
\nNOTE:<\/strong> We’ve never heard of “MGBps” before (MegaGigaBytes? \ud83d\ude42 ), but they probably mean Megabits per second (Mbps).<\/div>\n

The results are unsurprising, particularly since 56% of respondents were still found to connect via slow copper ADSL<\/a> lines, while 18% were using faster hybrid fibre FTTC<\/a> (VDSL2<\/a>) connections and just 7% had installed a full fibre (FTTP<\/a>) service. The final c.20% or so didn’t even know what broadband technology they were connected to.<\/p>\n

On the other hand, it’s unclear how many of those on ADSL<\/a> lines, for example, would have been able to upgrade to a faster service (FTTC<\/a>, FTTP<\/a>, Wireless etc.) if they had chosen to do so (speeds of 30Mbps+ are estimated to exist for c.96-97% of the UK). Nevertheless, 45% have had to invest in a 4G<\/a> router (mobile broadband) in order to get reliable access, while 20% paid for a satellite<\/a> connection or simply worked from a caf\u00e9 in town (19%).<\/p>\n

Whilst the vast majority (80%) of those asked said that ultrafast internet would have the single biggest positive impact on their businesses post-COVID, just 8% said more Government financial support would be the biggest help, while 3% sought a bigger talent pool to recruit from or better road conditions and 2% said discounted importing and exporting. Just 0.6% pointed to cheaper property maintenance.<\/p>\n

Finally, during the UK lockdowns, some 14% of rural businesses closed permanently, but the rest saw their dependence on the internet increase for things like Zoom-based client meetings (70%), supplier communications (61%), online sales (42%), online marketing (35%) and keeping up with COVID rules (25%).<\/p>\n

Gareth Williams, CEO of Gigaclear<\/a>, said:<\/strong><\/p>\n

“The pandemic sharply underlined the importance of internet connectivity. For business leaders, myself included, maintaining any level of business continuity through the various lockdown periods would have been nigh on impossible without functioning broadband.<\/p>\n

But, despite having one of the most advanced and sophisticated economies in the world, there are still areas of England where internet speeds are unable to meet basic needs, such as sending an email or opening a webpage. Rural businesses remain at a major disadvantage because there are still some obstacles to overcome. The negotiation of land access is one of the most significant causes of delay to rural network rollout.<\/p>\n

This issue disproportionately impacts rural areas, as land holdings are often larger than in urban areas. Where urban network operators often have multiple build routes available to them at a similar build cost, rural rollout is then more likely to be dependent on a single critical path to be commercially viable. When land access cannot then be negotiated in a timely, reliable way, delays and descope of work are far more likely.<\/p>\n

As DCMS reflects on the responses to its recent consultation on reforming the Electronic Communications Code to simplify and accelerate fixed network operator land access, I hope this research reinforces the need for such reform.”<\/p><\/blockquote>\n

Matt Warman, UK Digital Infrastructure Minister, says:<\/strong><\/p>\n

“Improving internet access is central to our plan to build back better from the pandemic and the government is funding the biggest broadband rollout in British history in order to dismantle the digital divide between urban and rural.<\/p>\n

Our record \u00a35 billion Project Gigabit fund is prioritising bringing lightning-fast speeds to rural areas and we are exploring using innovative wireless and satellite<\/a> technologies to connect the hardest to reach.<\/p>\n

We welcome Gigaclear<\/a>’s report and will consider its findings as we press on with our ambitious plans to boost businesses and stimulate investment in the UK’s countryside communities.”<\/p><\/blockquote>\n

Admittedly Gigaclear, which specialises in building FTTP<\/a> broadband networks across rural communities in England, has somewhat of a vested interest here, although the problem of rural connectivity is nothing new. Many rural areas today can at least access faster connectivity than they could a few years back, but demand only ever goes in one direction (upwards) and those stuck in sub-30Mbps areas remain at a huge disadvantage.<\/p>\n

We should point out that the survey itself doesn’t appear to have strictly defined what it means by “ultrafast internet,<\/em>” which could have impacted the responses (i.e. open to interpretation), and it’s similarly unclear how representative the sample itself is of the wider UK market.<\/p>\n

The Government\u2019s \u00a35bn Project Gigabit<\/strong><\/a> programme naturally aims to tackle some of this by expanding gigabit-capable broadband across the final 20% of predominantly rural premises. The project aims to ensure that such speeds reach at least 85% of UK premises by the end of 2025 and aspires to get \u201cas close to 100% as possible<\/em>,\u201d albeit depending upon how the industry responds (i.e. so far only \u00a31.2bn has been released).<\/p>\n

On top of that, the \u00a31bn Shared Rural Network<\/strong><\/a> project aims to push geographic 4G<\/a> coverage up to 95% by the end of 2025 (here<\/a>) and has recently been making some good early progress on its first phase of work (here<\/a> and here<\/a>). However, mobile coverage programmes for rural areas have a nasty history of under delivering, so it remains to be seen how this one pans out.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new survey involving 651 members of the Countryside Alliance, which was conducted by UK broadband ISP Gigaclear, has found that 85% of rural businesses view their current internet connection as being either poor but manageable (47%), or unmanageably poor (38%). Unsurprisingly, most of them want “ultrafast fibre” to fix it.<\/p>\n","protected":false},"author":1,"featured_media":27095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,471,56,416,60,34],"class_list":["post-27856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-bduk","tag-fttp","tag-gigaclear","tag-mobile-broadband","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nSurvey Claims Most Rural UK Businesses Held Back by Poor Broadband - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A new survey involving 651 members of the Countryside Alliance, which was conducted by UK broadband ISP Gigaclear, has found that 85% of rural businesses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/07\/survey-claims-most-rural-uk-businesses-held-back-by-poor-broadband.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Claims Most Rural UK Businesses Held Back by Poor Broadband - 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