{"id":28430,"date":"2021-09-13T07:22:12","date_gmt":"2021-09-13T06:22:12","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=28430"},"modified":"2021-09-13T07:48:48","modified_gmt":"2021-09-13T06:48:48","slug":"survey-claims-switching-uk-broadband-isp-could-save-gbp143-a-year","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/09\/survey-claims-switching-uk-broadband-isp-could-save-gbp143-a-year.html","title":{"rendered":"Survey Claims Switching UK Broadband ISP Could Save GBP143 a Year"},"content":{"rendered":"

A new “nationally representative<\/em>” survey of 4,478 broadband customers by Which?<\/a> has claimed that consumers taking packages from the biggest four UK ISPs – Sky Broadband<\/a>, BT<\/a>, Virgin Media<\/a> (VMO2) and TalkTalk<\/a> – could save up to \u00a3143 per year by switching to a different provider. But price isn’t the only consideration.<\/p>\n

The survey, which analysed the cheapest introductory offers available from 14 of the United Kingdom’s biggest broadband providers, found that customers pay an average of \u00a333.77 per month for their broadband deal – this drops to just \u00a326.34 when only examining the cheapest introductory fibre deals.<\/p>\n

According to the results, customers of Virgin Media<\/a> could have the most to gain by switching (average potential annual saving of \u00a3143.64) and they were followed by Sky Broadband<\/a> (\u00a3131.76), BT<\/a> (\u00a3119.52) and TalkTalk<\/a> (\u00a331.68). But part of this reflects the fact that, for example, Virgin Media<\/a> has the highest availability of ultrafast (100Mbps+) class speeds, while many of the cheapest fibre deals from rivals are for slower speeds.<\/p>\n

Switching can also bring additional benefits, such as giving you access to newer equipment (routers etc.), more advanced features (e.g. a static IP address), as well as potentially improved support, service quality and speeds. We say potentially because you never know for sure until you’re actually connected.<\/p>\n

Average Monthly Prices by the Big Four ISPs<\/strong><\/span>
\nVirgin Media \u00a341.68
\nSky Broadband<\/a> \u00a337.32
\nBT<\/a> \u00a336.30
\nTalkTalk<\/a> \u00a328.98<\/p><\/blockquote>\n

As usual, surveys like this tend to overlook other factors, such as whether or not the customer is more focused upon service quality than price (i.e. if you’re happy then there’s less desire to rock the boat). As a result of that, the potential savings listed also ignore the fact that some consumers may opt to haggle for a better price (see our Retention Tips<\/strong><\/a> guide), which stands a reasonable chance of success on the big four.<\/p>\n

NOTE:<\/strong> Haggling may not work with smaller ISPs because most of those tend not to play the discounting game (i.e. they’re more likely to give both new and existing customers the same stable pricing structure).<\/div>\n

The survey also overlooks that many customers on Virgin Media’s faster packages may still live in areas where a viable alternative speed broadband product simply does not yet exist, although the increasingly rapid rollout of rival Fibre-to-the-Premises<\/strong> (FTTP<\/a>) networks is starting to change that dynamic and some also have access to good Mobile Broadband (4G<\/a> \/ 5G<\/a>) speeds – the latter was not even considered by the survey. But sometimes even when those networks are present, then consumers may not be aware (GigaTag’s proposal to fix this<\/a>).<\/p>\n

The fear of switching is also another factor, although Ofcom<\/a> plan to introduce a new and much faster “one touch<\/em>” switching process that will simplify all this and extend their migration rules to alternative networks (details<\/a>). But the complexity of implementing that means we won’t see it go live until around December 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new “nationally representative” survey of 4,478 broadband customers by Which? has claimed that consumers taking packages from the biggest four UK ISPs – Sky Broadband, BT, Virgin Media (VMO2) and TalkTalk – could save up to \u00a3143 per year by switching to a different provider. But price isn’t the only consideration.<\/p>\n","protected":false},"author":1,"featured_media":27613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,66,34,74,475],"class_list":["post-28430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-sky-broadband","tag-statistics","tag-talktalk","tag-virgin-media"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nSurvey Claims Switching UK Broadband ISP Could Save GBP143 a Year - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A new "nationally representative" survey of 4,478 broadband customers by Which? has claimed that consumers taking packages from the biggest four UK ISPs -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/09\/survey-claims-switching-uk-broadband-isp-could-save-gbp143-a-year.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Claims Switching UK Broadband ISP Could Save GBP143 a Year - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"A new "nationally representative" survey of 4,478 broadband customers by Which? 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