{"id":29346,"date":"2021-11-24T12:09:00","date_gmt":"2021-11-24T12:09:00","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=29346"},"modified":"2021-11-24T12:10:10","modified_gmt":"2021-11-24T12:10:10","slug":"low-awareness-hampers-take-up-of-uk-social-broadband-tariffs","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/11\/low-awareness-hampers-take-up-of-uk-social-broadband-tariffs.html","title":{"rendered":"Low Awareness Hampers Take-up of UK Social Broadband Tariffs"},"content":{"rendered":"<p>A new Opinium survey for <a href=\"https:\/\/www.uswitch.com\" target=\"_blank\" rel=\"noopener\">Uswitch<\/a>, which questioned 2,000 UK adults this month, has estimated that 65% of those deemed to be &#8220;<em>financially vulnerable people<\/em>&#8221; aren&#8217;t aware that social tariffs for broadband exist from various UK ISPs, with just 15% of eligible households actually applying for them.<!--more--><\/p>\n<p>Broadband services in the UK are often considered to be quite reasonably priced, but there are always those &#8211; often in the most disadvantaged groups (i.e. low income, unemployed etc.) &#8211; who may struggle with paying their bills. The latter has become a much bigger problem during the<strong> COVID-19<\/strong> crisis, which has since been exasperated by a surge in inflation and the rising cost of other services, such as energy (gas and electric).<\/p>\n<p>Over the past year we&#8217;ve seen a number of ISPs respond to this, partly as a result of pressure from politicians and <a class=\"shortlink shortlink-133 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\" rel=\"\" title=\"ofcom\" data-chref=\"https:\/\/www.ofcom.org.uk\">Ofcom<\/a>, by either launching or upgrading lower cost <strong>Social Tariffs<\/strong> to better match modern demands. For example, there&#8217;s <a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a>&#8217;s <strong><em>Home Essentials<\/em><\/strong> package (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/05\/isp-bt-to-launch-cheap-new-uk-fibre-broadband-social-tariff.html\">here<\/a>), <a class=\"shortlink shortlink-48\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/hyperopticfibre\" target=\"_blank\" rel=\"nofollow\" title=\"hyperoptic\">Hyperoptic<\/a>&#8217;s <strong><em>Fair Fibre Plan<\/em><\/strong> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/03\/full-fibre-uk-isp-hyperoptic-launch-social-broadband-tariffs.html\">here<\/a>) and the <strong><em>Essential Broadband<\/em><\/strong> plan from <a class=\"shortlink shortlink-65\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" target=\"_blank\" rel=\"nofollow\" title=\"virgin media\">Virgin Media<\/a> etc. (<a class=\"shortlink shortlink-69\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/kcom\" target=\"_blank\" rel=\"nofollow\" title=\"kcom\">KCOM<\/a>, <a class=\"shortlink shortlink-92\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/voxi\" target=\"_blank\" rel=\"nofollow\" title=\"voxi\">VOXI<\/a> and <a class=\"shortlink shortlink-151\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/communityfibre\" target=\"_blank\" rel=\"nofollow\" title=\"communityfibre\">CommunityFibre<\/a> also have similar tariffs).<\/p>\n<p><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" style=\"padding: 0px; width: 100%;\" src=\"https:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2021-uk-internet-statistics\/Social-Broadband-Tariffs.png\" alt=\"Social-Broadband-Tariffs\"><\/p>\n<p>However, it&#8217;s already quite well known that one of the biggest issues on this front has been the sheer lack of consumer awareness around their very existence. Broadband ISPs, perhaps understandably, tend not to openly promote them alongside their main packages and instead hide their social tariffs away on separate pages, which require more effort to uncover.<\/p>\n<p>Overall, the Uswitch survey noted that 74% of respondents had no idea that such social tariffs even existed, which (as above) falls to 65% for those who were found to be &#8220;<em><span id=\"gmail-docs-internal-guid-b0cf4957-7fff-6ff8-f5f3-ab0c6a6ff8cc\">potentially eligible for mobile or broadband social tariffs<\/span><\/em>.&#8221;<\/p>\n<p><a class=\"shortlink shortlink-133 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\" rel=\"\" title=\"ofcom\" data-chref=\"https:\/\/www.ofcom.org.uk\">Ofcom<\/a> has already called on the industry (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/07\/ofcom-uk-opt-not-to-propose-regulated-social-broadband-tariff-yet.html\">here<\/a>) to address the problem of awareness and warned that, failing that, there may be a &#8220;<em>strong case for exploring \u2026 mandatory social tariffs<\/em>.&#8221; But this seems unlikely to have much of an impact unless the issue of promotion can be addressed. Despite all the publicity of this issue since 2020, it&#8217;s striking to see that so few consumers still seem to be aware that such an option even exists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new Opinium survey for Uswitch, which questioned 2,000 UK adults this month, has estimated that 65% of those deemed to be &#8220;financially vulnerable people&#8221; aren&#8217;t aware that social tariffs for broadband exist from various UK ISPs, with just 15% of eligible households actually applying for them.<\/p>\n","protected":false},"author":1,"featured_media":23255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[36,38,34],"class_list":["post-29346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-ofcom-regulation","tag-politics","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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