{"id":29660,"date":"2021-12-22T00:01:44","date_gmt":"2021-12-22T00:01:44","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=29660"},"modified":"2021-12-21T15:22:42","modified_gmt":"2021-12-21T15:22:42","slug":"virgin-media-o2-reveals-uk-connectivity-habits-during-2021","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2021\/12\/virgin-media-o2-reveals-uk-connectivity-habits-during-2021.html","title":{"rendered":"Virgin Media O2 Reveals UK Connectivity Habits During 2021"},"content":{"rendered":"

Network operator Virgin Media<\/a> (VMO2) has today published a summary of the United Kingdom’s 2021 connectivity habits across their national mobile, fixed broadband ISP and TV networks, which stems from having analysed the data of tens of millions of customers between 1st January and 10th December 2021.<\/p>\n

Overall, VMO2’s fixed broadband and mobile customers downloaded 19% more data than in 2020, with mobile traffic up 45% year-on-year. Likewise, Brits downloaded 18.9GB<\/strong> (GigaBytes) of broadband data per day between January and February 2021, which marks a 52% increase on pre-pandemic levels.<\/p>\n

Online video gaming was also responsible for huge spikes throughout the year, with 5th December 2021 marking the biggest data download day – driven by the release of Fortnite Chapter 3<\/strong>. In addition, VMO2 states that the release of Warzone Caldera<\/strong> and Halo Infinite<\/strong>, which dropped 13 hours apart, caused evening traffic to surge to the second-highest level ever on 8th December. Sadly, VMO2 doesn’t provide any supporting figures for these claims.<\/p>\n

Summary of VMO2’s Other Findings<\/strong><\/span><\/p>\n

\u27a4 Brits watched 15% less news than a year ago (perhaps due to fatigue over pandemic, Brexit or political related news), whilst Sports viewing saw a 24% growth.<\/p>\n

\u27a4 As restrictions lifted in June 2021, refreshing social media content via Facebook, Instagram, TikTok and Snapchat feeds became more important than ever \u2013 with usage across the four apps making up 41% of all customer activity.<\/p>\n

\u27a4 The busiest days of TV viewing were linked to some of the biggest sporting moments early in the year, including the India vs England Test Cricket, FA Cup clashes and The Super Bowl. And in early December 2021, Premier League matches streamed on Amazon<\/a> (Prime Video) drove the busiest evening peak of the year, with broadband traffic up 34% on average, and 24% higher than the previous year\u2019s events.<\/p>\n

\u27a4 The peak period for broadband and mobile download traffic shifted from 8pm in the evening to 4pm in the afternoon during lockdown in February 2021. By comparison, October 2021 saw peak download traffic return to 8pm, as Brits adapted to new hybrid working patterns and resumed the usual school run again, switching back to Netflix in the evenings.<\/p>\n

\u27a4 Google app usage peaked between June and August 2021 as people searched for inspiration online, while an analysis of Google search data by VMO2 showed a 174% uplift in searches for \u2018Staycation\u2019 over the last year.<\/p>\n

\u27a4 The ‘Peak Netflix’ day was marked by the release of ‘Squid Game’, which drove the most Netflix traffic on 3rd October – jumping 27% over previous weekends.<\/p>\n

\u27a4 October was \u2018Peak TikTok\u2019 month, with O2<\/a> customer usage at its highest – at nearly 7% of all app usage.<\/p>\n

\u27a4 According to O2<\/a> mobile usage, Amazon<\/a> saw 85.21% increase in data traffic in the week leading up to Black Friday with data traffic doubling on the day, while PrettyLittleThing saw a midnight surge, as customers shopped on the go to secure their Black Friday bargains.<\/p>\n

\u27a4 As the delayed UEFA Euro 2020 Championship kicked off, fans put down their devices to concentrate on the games via traditional TV. As a result, Virgin Media<\/a>\u2019s broadband network saw significantly lower levels of internet usage during England\u2019s matches, with the biggest drop coming during the final, with customers downloading 28% less traffic compared to the previous week.<\/p>\n

\u27a4 The quietest day for data uploads on the O2<\/a> mobile network was 30th May as Brits put down their devices to enjoy the warm bank holiday weekend.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Network operator Virgin Media (VMO2) has today published a summary of the United Kingdom’s 2021 connectivity habits across their national mobile, fixed broadband ISP and TV networks, which stems from having analysed the data of tens of millions of customers between 1st January and 10th December 2021.<\/p>\n","protected":false},"author":1,"featured_media":29173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,419,56,60,32,34,475],"class_list":["post-29660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-docsis3-1","tag-fttp","tag-mobile-broadband","tag-o2","tag-statistics","tag-virgin-media"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nVirgin Media O2 Reveals UK Connectivity Habits During 2021 - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Network operator Virgin Media (VMO2) has today published a summary of the United Kingdom's 2021 connectivity habits across their national mobile, fixed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/12\/virgin-media-o2-reveals-uk-connectivity-habits-during-2021.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Media O2 Reveals UK Connectivity Habits During 2021 - 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