{"id":30102,"date":"2022-02-13T16:24:38","date_gmt":"2022-02-13T16:24:38","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=30102"},"modified":"2022-02-14T09:57:51","modified_gmt":"2022-02-14T09:57:51","slug":"virgin-media-o2-uk-moves-to-cancel-vodafone-mobile-deal","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/02\/virgin-media-o2-uk-moves-to-cancel-vodafone-mobile-deal.html","title":{"rendered":"Virgin Media O2 UK Moves to Cancel Vodafone Mobile Deal UPDATE"},"content":{"rendered":"<p>A new newspaper report today states that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> (VMO2) has moved to cancel their 5-year Mobile Virtual Network Operator (MVNO) agreement with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> UK, which was signed prior to the \u00a331bn merger with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> and replaced a prior MVNO deal with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>).<!--more--><\/p>\n<p>Just to recap. At the end of 2019 <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> signed a 5-year deal with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a> to run their MVNO platform, which effectively ended their long-running supplier deal with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2019\/11\/virgin-media-uk-says-goodbye-to-bt-signs-vodafone-for-mobile.html\">here<\/a>). Under the plan, Virgin Mobile&#8217;s services &#8211; back then reflecting c.<strong>3 million customers<\/strong> &#8211; would start to transition to <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a>&#8217;s platform from the end of 2021, although some <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/5g\">5G<\/a> (mobile broadband) services were introduced before that.<\/p>\n<p>However, the MVNO deal was later cast into a cloud of uncertainty after the announcement of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> UK (Liberty Global) and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a>&#8217;s (Telefonica UK) plan to merge, which came only a few months after the Vodafone deal had been agreed &#8211; the \u00a331bn merger itself finally completed in mid-2021 (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/06\/merged-broadband-and-mobile-giant-virgin-media-o2-launches.html\">here<\/a>).<\/p>\n<p>Despite this, the newly merged VMO2 later confirmed that the agreement with Vodafone would continue &#8211; possibly because it would have been quite costly and complex to scrap it so late into the transition, which effectively made for a longer transition before the company could harness the full benefits of their merger with <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" rel=\"nofollow\" target=\"_blank\">O2<\/a> (i.e. closer convergence).<\/p>\n<p>Suffice to say, we initially weren&#8217;t expecting any major changes, but that began to change after VMO2 launch a new range of &#8220;<a href=\"https:\/\/tidd.ly\/3jckepw\" target=\"_blank\" rel=\"noopener\"><em>VOLT<\/em><\/a>&#8221; products last October 2021 that aimed to replace their existing &#8220;<em>Oomph<\/em>&#8221; bundles (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/10\/new-volt-benefits-for-being-virgin-media-and-o2-uk-customers.html\">here<\/a>). In short, this meant that customers were able to buy Virgin Media and O2 products together, for the first time, and take advantage of new benefits.<\/p>\n<p>At the time we remarked that the VOLT products, while a clever way to circumvent the MVNO issue (i.e. it&#8217;s merely a mix of O2 and Virgin Media products rather than full convergence), &#8220;<em>could cause some confusion and frustration for customers on the Virgin Mobile platform, which aren\u2019t currently able to access all the same benefits<\/em>.&#8221; We suspect this might be part of the reason why there&#8217;s now been another big change.<\/p>\n<p>According to a report on <a href=\"https:\/\/www.thisismoney.co.uk\/money\/markets\/article-10506167\/Setback-Vodafone-Virgin-Media-dumps-deal.html\" target=\"_blank\" rel=\"noopener\">This is Money<\/a> (Mail on Sunday), VMO2 is said to have issued a new letter to its bondholders, which in reference to the existing Vodafone MVNO deal stated that &#8220;<em>notice has been given to cancel this agreement<\/em>&#8220;. No further information has been provided by the newspaper and, since it&#8217;s Sunday, we probably won&#8217;t get any comment until Monday.<\/p>\n<p>The news raises a number of questions, not least in terms of how much this will cost VMO2, what impact it will have on Virgin Mobile&#8217;s customers (another SIM swap?) and precisely when the agreement will be cancelled. We highly doubt they&#8217;d cancel the MVNO deal with immediate effect as it will take time to transition everybody on to O2&#8217;s platform, thus they&#8217;ll need to allow a year or so before the deal comes to a complete end.<\/p>\n<p><strong>UPDATE 14th Feb 2022 @ 6:33am<\/strong><\/p>\n<p>One of our readers (Credits to Adrian) has spotted that VMO2 actually made this statement in their previous Q2 2021 financial results, as part of an <a href=\"https:\/\/news.virginmediao2.co.uk\/wp-content\/uploads\/2021\/08\/VMED-IFRS-Quarterly-Report-Q2-2021.pdf\" target=\"_blank\" rel=\"noopener\">IFRS Bond Report<\/a>. Buried deep on page 30 they state: &#8220;<em>In November 2019, we entered into a new 5-year MVNO deal with Vodafone that enabled the launch of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/5g\">5G<\/a> services for our mobile customers in the U.K. in January 2021. Following the formation of the Joint Venture, notice has been given to cancel this MVNO agreement<\/em>.&#8221; This may explain why it wasn&#8217;t spotted before.<\/p>\n<p><strong>UPDATE 14th Feb 2022 @ 9:56am<\/strong><\/p>\n<p>We&#8217;ve had a no comment response from VMO2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new newspaper report today states that Virgin Media (VMO2) has moved to cancel their 5-year Mobile Virtual Network Operator (MVNO) agreement with Vodafone UK, which was signed prior to the \u00a331bn merger with O2 and replaced a prior MVNO deal with EE (BT).<\/p>\n","protected":false},"author":1,"featured_media":27199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,32,475,96],"class_list":["post-30102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-business","tag-o2","tag-virgin-media","tag-vodafone"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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