{"id":30732,"date":"2022-04-15T01:36:34","date_gmt":"2022-04-15T00:36:34","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=30732"},"modified":"2022-04-14T16:40:37","modified_gmt":"2022-04-14T15:40:37","slug":"isp-zen-internet-uk-quietly-drops-lifetime-price-guarantee","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/04\/isp-zen-internet-uk-quietly-drops-lifetime-price-guarantee.html","title":{"rendered":"ISP Zen Internet UK Puts Lifetime Price Guarantee Under Review"},"content":{"rendered":"

Rochdale-based broadband ISP Zen Internet<\/a> seems to have quietly removed any mention of the headline grabbing ‘Lifetime Price Guarantee<\/em>‘ pledge (i.e. no price rises for as long as a contracted customer stays with them) from their product pages, which appears to have occurred at some point during March 2022.<\/p>\n

The feature – also known as the ‘Price for Life<\/em>‘ – was added a few years ago to their “fibre<\/em>” (FTTC<\/a> and FTTP<\/a>) packages and helped to differentiate Zen’s service from the biggest players, which had long since cultivated the unwelcome trend of annual price hikes. By comparison, Zen’s packages have tended to maintain a more stable level of pricing, and they run fewer discounts, which perhaps made it easier for them to offer the guarantee.<\/p>\n

At the time of writing, the latest T&C’s for Zen’s Lifetime Price Guarantee<\/a> make no mention of the feature coming to an end, but one of our readers (credits to Steve) noticed that it had recently vanished from their website (broadband product pages) and our checking revealed that this occurred sometime last month (it was still present on 1st March 2022).<\/p>\n

We suspect that, given the current climate of surging inflation (CPI just hit 7%!) and the rising costs in other areas (e.g. energy and key products), then it may have simply become too difficult for Zen to maintain such a commitment. The provider has now revealed that the policy is under review, albeit with some good news for existing customers.<\/p>\n

A Spokesperson for Zen Internet<\/a> said:<\/strong><\/p>\n

“We are reviewing our price for life offer for new customer contracts. We will retain price for life for all existing customers, whether in or out of contract, for as long as they stay on the same product. Should we make these changes we will inform our existing and future customers, and we will also let you know directly.”<\/p><\/blockquote>\n

The mention of “reviewing<\/em>” the policy for new customers doesn’t clarify whether those signing up today will still be able to benefit, or if it’s been suspended (not offered). But Zen did later clarify to us that the guarantee “still exists and any new customer signing up with Zen, signs up on that offer<\/em>,” at least they do for now.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rochdale-based broadband ISP Zen Internet seems to have quietly removed any mention of the headline grabbing ‘Lifetime Price Guarantee‘ pledge (i.e. no price rises for as long as a contracted customer stays with them) from their product pages, which appears to have occurred at some point during March 2022.<\/p>\n","protected":false},"author":1,"featured_media":30734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[98],"class_list":["post-30732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-zen-internet"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nISP Zen Internet UK Puts Lifetime Price Guarantee Under Review - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Rochdale-based broadband ISP Zen Internet seems to have quietly removed any mention of the headline grabbing 'Lifetime Price Guarantee' pledge (i.e. no\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/04\/isp-zen-internet-uk-quietly-drops-lifetime-price-guarantee.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISP Zen Internet UK Puts Lifetime Price Guarantee Under Review - 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