{"id":3083,"date":"2013-04-18T01:53:10","date_gmt":"2013-04-18T00:53:10","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=3083"},"modified":"2013-04-17T09:20:48","modified_gmt":"2013-04-17T08:20:48","slug":"people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/04\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html","title":{"rendered":"People in the United Kingdom Spent 37 Billion Hours Online in 2012"},"content":{"rendered":"<p>The latest <a href=\"http:\/\/www.experian.com\" target=\"_blank\">Experian Hitwise<\/a> statistics have revealed that the UK spent <strong>37 billion hours online in 2012<\/strong> and 22% of all that time was spent on a social network (e.g. Facebook, Twitter etc.), which equates to about 13 minutes of every hour online. Entertainment websites and online shopping were also popular.<\/p>\n<p><!--more--><\/p>\n<p>However the time spent on social media and email has declined across all three regions (UK, USA and Australia), with social falling from a high of 25% in 2011 to 22% now. By contrast the proportion of online time that goes to shopping, entertainment, news and lifestyle sites\/services has increased.<\/p>\n<div align=\"center\"><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" alt=\"uk_internet_application_usage_2012\" src=\"http:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2013-internet-statistics\/uk_internet_application_usage_2012.gif\" \/><\/div>\n<p>But it&#8217;s important not to read too much into this as Experian&#8217;s data does not include visits made from mobile phones or mobile broadband (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/3g\">3G<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a>) connections. Consumers are changing the way they interact with the online world and the rise of mobile internet access means a lot more visits are being made on the move, which could affect the results.<\/p>\n<p>Never the less, if all of that time spent online was distilled into a single hour then this is how it would look.<\/p>\n<div align=\"center\"><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" alt=\"uk_internet_usage_2012\" src=\"http:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2013-internet-statistics\/uk_internet_usage_2012.gif\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The latest Experian Hitwise statistics have revealed that the UK spent 37 billion hours online in 2012 and 22% of all that time was spent on a social network (e.g. Facebook, Twitter etc.), which equates to about 13 minutes of every hour online. Entertainment websites and online shopping were also popular.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[34],"class_list":["post-3083","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>People in the United Kingdom Spent 37 Billion Hours Online in 2012 - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The latest Experian Hitwise statistics have revealed that the UK spent 37 billion hours online in 2012 and 22% of all that time was spent on a social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2013\/04\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People in the United Kingdom Spent 37 Billion Hours Online in 2012 - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The latest Experian Hitwise statistics have revealed that the UK spent 37 billion hours online in 2012 and 22% of all that time was spent on a social\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2013\/04\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-18T00:53:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"People in the United Kingdom Spent 37 Billion Hours Online in 2012\",\"datePublished\":\"2013-04-18T00:53:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html\"},\"wordCount\":193,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/gallery\\\/2013-internet-statistics\\\/uk_internet_application_usage_2012.gif\",\"keywords\":[\"Statistics\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/04\\\/people-in-the-united-kingdom-spent-37-billion-hours-online-in-2012.html\",\"name\":\"People in the United Kingdom Spent 37 Billion Hours Online in 2012 - 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