{"id":30914,"date":"2022-05-04T10:35:43","date_gmt":"2022-05-04T09:35:43","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=30914"},"modified":"2022-05-04T10:35:43","modified_gmt":"2022-05-04T09:35:43","slug":"zen-internet-uk-scraps-lifetime-price-guarantee-for-new-contracts","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/05\/zen-internet-uk-scraps-lifetime-price-guarantee-for-new-contracts.html","title":{"rendered":"Zen Internet UK Scraps Lifetime Price Guarantee for New Contracts"},"content":{"rendered":"

Last month we revealed that UK broadband ISP Zen Internet<\/a> had put their headline grabbing “Lifetime Price Guarantee<\/em>” pledge (i.e. no price rises for as long as a contracted customer stays with them) under review for new customer contracts (here<\/a>). As expected, Zen has now confirmed that new customers will no longer be able to benefit.<\/p>\n

At the time we speculated that, given the current climate of surging inflation (CPI hitting 7%) and the rising costs in other areas (e.g. energy and key products), then it may have simply become too difficult for Zen to maintain such a commitment. Nevertheless, Zen stopped short of confirming that their ‘Price for Life<\/strong>‘ commitment would end for new customers, and instead spoke of it as being under review.<\/p>\n

The writing was thus perhaps already on the wall and few readers will now be surprised at the provider’s latest announcement to customers, which was issued this week and states that “our Price for Life offer will no longer be available for new contracts<\/em>” (credits to Cameron for spotting).<\/p>\n

Zen’s Notification<\/strong><\/span><\/p>\n

Upcoming changes to Price for Life<\/strong><\/p>\n

Over the last few years, we\u2019ve been proud to provide all our customers with a Price for Life (also known as a Lifetime Price Guarantee) on our broadband packages. This is our pledge that for as long as you stay on the same package the price of your Zen broadband service will never increase.<\/p>\n

As an existing customer, our promise remains in place for your current broadband package. <\/strong><\/p>\n

Since we launched Price for Life, the world has changed in ways we couldn’t have predicted. Inflation is at its highest in decades and our costs continue to increase. To ensure that we can continue to invest in our people, the planet and to deliver a consistently high level of service to our customers, our Price for Life offer will no longer be available for new contracts.<\/p><\/blockquote>\n

As above, existing customers will be unaffected by this (Zen pledged that “the price you pay for your broadband will never increase<\/em>“), at least until they need to re-contract via an upgrade or package change. But Zen will at least maintain some commitment toward fixed price contracts for new or re-contracting customers.<\/p>\n

“Should you take out a new broadband contract with us from 1st June 2022<\/strong>, it will now be covered by our new Zen Contract Price Promise, which means there will be no price increases for the duration of the contract<\/em>,” said the ISP.<\/p>\n

A quick look at the latest T&C\u2019s for Zen\u2019s Lifetime Price Guarantee<\/a> appears to confirm that new customers will continue to receive the Price for Life commitment on packages ordered before 31st May 2022<\/strong>, so there’s still time to benefit if you act fast.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last month we revealed that UK broadband ISP Zen Internet had put their headline grabbing “Lifetime Price Guarantee” pledge (i.e. no price rises for as long as a contracted customer stays with them) under review for new customer contracts (here). As expected, Zen has now confirmed that new customers will no longer be able to […]<\/p>\n","protected":false},"author":1,"featured_media":30734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[98],"class_list":["post-30914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-zen-internet"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nZen Internet UK Scraps Lifetime Price Guarantee for New Contracts - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Last month we revealed that UK broadband ISP Zen Internet had put their headline grabbing "Lifetime Price Guarantee" pledge (i.e. no price rises for as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/05\/zen-internet-uk-scraps-lifetime-price-guarantee-for-new-contracts.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zen Internet UK Scraps Lifetime Price Guarantee for New Contracts - 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