{"id":31267,"date":"2022-06-07T13:34:25","date_gmt":"2022-06-07T12:34:25","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=31267"},"modified":"2022-06-07T13:34:25","modified_gmt":"2022-06-07T12:34:25","slug":"asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html","title":{"rendered":"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim"},"content":{"rendered":"

A complaint raised by broadband ISP and mobile giant BT<\/a> looks set to result in the UK Advertising Standards Authority<\/a> (ASA) banning a TV and poster advert for Sky Mobile<\/a> (Sky Broadband<\/a>), which was found to have “misleadingly<\/em>” claimed to have offered “the perfect network<\/em>“.<\/p>\n

The complaint related to two Sky Mobile<\/a> adverts – seen in November 2021 – for the iPhone 13, which both adopted text to highlight “the perfect iPhone 13 on the perfect network<\/em>“. In its defence, Sky said they “did not intend the claim ‘the perfect network’ to be an objective or superiority claim about network capabilities or performance<\/em>“, but the ASA didn’t buy it.<\/p>\n

The outcome does not come as much of a surprise. Historically, many broadband ISPs and mobile operators have tried to claim they are the “best<\/em>“, “most reliable<\/em>” or something to that effect, only to neglect the need for an effective comparison. Overly broad claims about service performance or quality rarely hold up to scrutiny when put before the ASA.<\/p>\n

ASA Ruling REF: A21-1137839<\/strong><\/p>\n

“Because the ads claimed that Sky Mobile<\/a> was \u201cthe perfect network\u201d and not \u201ca perfect network\u201d, we considered that consumers would understand the claim to mean that Sky Mobile was the only network which could be described as \u201cperfect\u201d. We therefore considered that the claim was also a comparative claim that meant not only that Sky Mobile performed to a very high standard across a broad range of elements of their network, but that they performed better than all other mobile network providers, and that they had objective evidence to support that.<\/p>\n

The CAP and BCAP Codes required that comparisons with identifiable competitors must objectively compare one or more material, relevant, verifiable and representative features of those products. As such, we expected to see evidence that a range of networks had been evaluated based on a robustly-conducted comparison of the same elements of their service and that Sky Mobile had received the highest score of all the rated networks.<\/p>\n

Sky had explained that they considered the claim was subjective and based on their own opinion of their network. On that basis, Sky did not provide objective evidence. Therefore, we concluded that the claim had not been substantiated and was likely to mislead.”<\/p><\/blockquote>\n

As usual, the ASA banned Sky’s advert in its current form and told the operator to ensure that, in the future, such language was supported by objective comparative evidence to substantiate the claim. The ASA has yet to make this ruling public on their website, but it is expected to go live in the near future.<\/p>\n","protected":false},"excerpt":{"rendered":"

A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert for Sky Mobile (Sky Broadband), which was found to have “misleadingly” claimed to have offered “the perfect network“.<\/p>\n","protected":false},"author":1,"featured_media":25908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,474,66],"class_list":["post-31267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-asa","tag-bt","tag-sky-broadband"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T12:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/02\/nggallery_import\/sky_mobile_uk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"837\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim\",\"datePublished\":\"2022-06-07T12:34:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\"},\"wordCount\":441,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nggallery_import\\\/sky_mobile_uk.png\",\"keywords\":[\"Advertising Standards\",\"BT\",\"Sky Broadband\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\",\"name\":\"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nggallery_import\\\/sky_mobile_uk.png\",\"datePublished\":\"2022-06-07T12:34:25+00:00\",\"description\":\"A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nggallery_import\\\/sky_mobile_uk.png\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nggallery_import\\\/sky_mobile_uk.png\",\"width\":837,\"height\":768,\"caption\":\"Sky Mobile UK\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/06\\\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim - ISPreview UK","description":"A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html","og_locale":"en_GB","og_type":"article","og_title":"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim - ISPreview UK","og_description":"A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2022-06-07T12:34:25+00:00","og_image":[{"width":837,"height":768,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/02\/nggallery_import\/sky_mobile_uk.png","type":"image\/png"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim","datePublished":"2022-06-07T12:34:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html"},"wordCount":441,"commentCount":6,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/02\/nggallery_import\/sky_mobile_uk.png","keywords":["Advertising Standards","BT","Sky Broadband"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html","name":"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/02\/nggallery_import\/sky_mobile_uk.png","datePublished":"2022-06-07T12:34:25+00:00","description":"A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#primaryimage","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/02\/nggallery_import\/sky_mobile_uk.png","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/02\/nggallery_import\/sky_mobile_uk.png","width":837,"height":768,"caption":"Sky Mobile UK"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/06\/asa-ban-sky-mobile-uk-ads-for-misleading-perfect-network-claim.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/31267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=31267"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/31267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media\/25908"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=31267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=31267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=31267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}