{"id":31850,"date":"2022-08-03T11:04:32","date_gmt":"2022-08-03T10:04:32","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=31850"},"modified":"2022-08-04T16:00:09","modified_gmt":"2022-08-04T15:00:09","slug":"asda-mobile-uk-hike-payg-prices-and-limit-data-for-eu-roaming","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/asda-mobile-uk-hike-payg-prices-and-limit-data-for-eu-roaming.html","title":{"rendered":"ASDA Mobile UK Hike PAYG Prices and Limit Data for EU Roaming"},"content":{"rendered":"

The mobile division of supermarket giant ASDA<\/a> has begun notifying customers of a huge price hike to their Pay As You Go (PAYG) services, while also revealing that they will slash the amount of inclusive data (mobile broadband) that you can use while roaming within the EU from 25GB (GigaBytes) to just 5GB per bundle!<\/p>\n

The changes, which are due to be introduced from 26th September 2022<\/strong>, will increase the charges on their PAYG plans to 15p a minute (up from 4p), 10p a text (up from 4p) and 10p per MegaByte of data (up from 4p). Put another way, the price of calling somebody in the UK is going up by 275%! One tiny consolation is that they’re “making it free to call voicemail from your ASDA<\/a> mobile<\/em>” (currently 4p per min). Yay.<\/p>\n

As for EU roaming, the operator states that “our European roaming cap for in-bundle usage is also reducing from 25GB to 5GB from this date (regardless of bundle allowance)<\/em>.” At present, this only seems to apply to new and existing customers who take their PAYG bundles, as the same notice does not appear on the product pages for their monthly SIM-only plans, yet. Credits to one of our readers (Steve) for spotting this change.<\/p>\n

Important information<\/strong><\/p>\n

All revised rates for Asda mobile customers will come into effect from 26th September 2022.<\/p>\n

If you wish to continue using our services, you don\u2019t need to take any further action; prices will update automatically on your account.<\/p>\n

However, if you wish to cancel your Asda mobile account, call us on 2732 free of charge, contact us via the Contact Us page or simply stop topping up your phone.<\/p>\n

If you choose not to remain an Asda mobile customer, you may be eligible for a refund of credit. All requests for refunds must be made between 26th July and 26th October.<\/p>\n

To request a refund, please complete the form below or alternatively, if you prefer, please contact our Customer Service team on 2732 and a colleague can support your request over the phone.<\/p><\/blockquote>\n

However, the move should not come as much of a surprise, which is because ASDA Mobile is powered by a Mobile Virtual Network Operator (MVNO) agreement with Vodafone<\/a>, and they’ve already reintroduced EU roaming charges (here<\/a>). Likewise, we’ve seen a lot of mobile operators moving to make PAYG plans more unattractive for consumers, which tends to catch up with MVNO providers eventually.<\/p>\n","protected":false},"excerpt":{"rendered":"

The mobile division of supermarket giant ASDA has begun notifying customers of a huge price hike to their Pay As You Go (PAYG) services, while also revealing that they will slash the amount of inclusive data (mobile broadband) that you can use while roaming within the EU from 25GB (GigaBytes) to just 5GB per bundle!<\/p>\n","protected":false},"author":1,"featured_media":23967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,85,60],"class_list":["post-31850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-europe","tag-mobile-broadband"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nASDA Mobile UK Hike PAYG Prices and Limit Data for EU Roaming - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The mobile division of supermarket giant ASDA has begun notifying customers of a huge price hike to their Pay As You Go (PAYG) services, while also\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/asda-mobile-uk-hike-payg-prices-and-limit-data-for-eu-roaming.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASDA Mobile UK Hike PAYG Prices and Limit Data for EU Roaming - 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