{"id":31923,"date":"2022-08-10T07:23:12","date_gmt":"2022-08-10T06:23:12","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=31923"},"modified":"2022-08-10T09:54:40","modified_gmt":"2022-08-10T08:54:40","slug":"bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html","title":{"rendered":"BT Get Sky Broadband UK Ads Banned for “Top Performing” Claim"},"content":{"rendered":"

A complaint raised by rival UK ISP BT<\/a> (EE<\/a>) has resulted in the Advertising Standards Authority<\/a> (ASA) banning two adverts (a website and email promotion) for Sky Broadband<\/a>’s service, both of which were found to have misleadingly claimed that the company was the “Top Performing Major Provider<\/em>“.<\/p>\n

Both of Sky’s adverts, which were seen in February 2022, appeared to base the aforementioned claim on the results from Ofcom<\/a>’s Q2 2021 complaints data. But it only takes a quick look at that data to see how EE<\/a> actually attracted the least complaints in that quarter for fixed line phone and broadband services (here<\/a>), yet Sky didn’t consider EE<\/a> to be a “major<\/em>” provider (they only compared against BT<\/a>, TalkTalk<\/a> and Virgin Media<\/a>).<\/p>\n

Naturally, BT<\/a> challenged Sky’s claim and also complained about how the ad implied that Sky had been given an award by Ofcom<\/a>, when that was not the case. The ASA said that there was no accepted definition of a “major provider<\/em>” in the broadband market, but they also felt as if EE, despite its lower market share, could be reasonably be perceived as one by consumers. Overall, the ASA ended up siding with BT on both accounts.<\/p>\n

ASA Ruling REF: A22-1148931 Sky UK Ltd<\/strong><\/a><\/p>\n

1. Because the claim was not prominently qualified in both ads, which would have been necessary for consumers to understand the meaning of the claim \u201cmajor provider\u201d, and because in the absence of clear qualification consumers would consider EE a major provider, we concluded that the ads were misleading.<\/p>\n

2. The ASA noted that the disputed images in ads (a) and (b) contained text that stated, \u201cTOP PERFORMING MAJOR BROADBAND PROVIDER\u201d which was consistent with an award title. Similarly, the displayed five stars was also familiar imagery found in awards. While the qualifying text did not explicitly state Sky had won an award, the reiteration of the wording, \u201ctop performing major broadband provider\u201d, and the attribution of this to Ofcom<\/a> complaints data, reinforced the impression that an award had been given and directly linked that accolade to Ofcom\u2019s complaints data reports.<\/p>\n

The ASA further noted that the image had been placed next to another graphic of an actual award for the \u201cBest Triple Play Provider\u201d from the 2020 Uswitch awards in ad (a). That had text underneath it which stated, \u201cOur award-winning package is unbelievable for unlimited streaming\u201d. The depiction of the adjacent award and the text mirrored that of the disputed image and the overall presentation reinforced the impression that Sky had won an award for being a top performing broadband provider within Ofcom\u2019s report.<\/p>\n

Because ads (a) and (b) implied that Sky had received an award from Ofcom when that was not the case, we concluded that both ads were misleading and breached the Code.<\/p><\/blockquote>\n

As usual, the ASA banned the adverts in their current form and told Sky to ensure that future promotions “prominently qualified significant limitations<\/em>“, and did “not mislead consumers by falsely claiming or implying they had won an award<\/em>.”<\/p>\n

UPDATE 9:52am<\/strong><\/p>\n

We’ve had a comment from EE.<\/p>\n

An EE spokesperson said:<\/strong><\/p>\n

“Comparative claims should always be based on accurately represented data, not excluding the facts. Our customers already know we are the top performing broadband provider because they experience the best customer service across the industry, with 100% calls answered in the UK and Ireland.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion) for Sky Broadband’s service, both of which were found to have misleadingly claimed that the company was the “Top Performing Major Provider“.<\/p>\n","protected":false},"author":1,"featured_media":27590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,474,66],"class_list":["post-31923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-asa","tag-bt","tag-sky-broadband"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nBT Get Sky Broadband UK Ads Banned for "Top Performing" Claim - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BT Get Sky Broadband UK Ads Banned for "Top Performing" Claim - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-10T06:23:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T08:54:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/07\/nggallery_import\/sky_broadband_2020_uk_isp_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"BT Get Sky Broadband UK Ads Banned for “Top Performing” Claim\",\"datePublished\":\"2022-08-10T06:23:12+00:00\",\"dateModified\":\"2022-08-10T08:54:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\"},\"wordCount\":570,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/nggallery_import\\\/sky_broadband_2020_uk_isp_logo.jpg\",\"keywords\":[\"Advertising Standards\",\"BT\",\"Sky Broadband\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\",\"name\":\"BT Get Sky Broadband UK Ads Banned for \\\"Top Performing\\\" Claim - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/nggallery_import\\\/sky_broadband_2020_uk_isp_logo.jpg\",\"datePublished\":\"2022-08-10T06:23:12+00:00\",\"dateModified\":\"2022-08-10T08:54:40+00:00\",\"description\":\"A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion)\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/nggallery_import\\\/sky_broadband_2020_uk_isp_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/nggallery_import\\\/sky_broadband_2020_uk_isp_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"sky broadband 2020 uk isp logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/08\\\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BT Get Sky Broadband UK Ads Banned for “Top Performing” Claim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BT Get Sky Broadband UK Ads Banned for \"Top Performing\" Claim - ISPreview UK","description":"A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html","og_locale":"en_GB","og_type":"article","og_title":"BT Get Sky Broadband UK Ads Banned for \"Top Performing\" Claim - ISPreview UK","og_description":"A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion)","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2022-08-10T06:23:12+00:00","article_modified_time":"2022-08-10T08:54:40+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/07\/nggallery_import\/sky_broadband_2020_uk_isp_logo.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"BT Get Sky Broadband UK Ads Banned for “Top Performing” Claim","datePublished":"2022-08-10T06:23:12+00:00","dateModified":"2022-08-10T08:54:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html"},"wordCount":570,"commentCount":10,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/07\/nggallery_import\/sky_broadband_2020_uk_isp_logo.jpg","keywords":["Advertising Standards","BT","Sky Broadband"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html","name":"BT Get Sky Broadband UK Ads Banned for \"Top Performing\" Claim - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/07\/nggallery_import\/sky_broadband_2020_uk_isp_logo.jpg","datePublished":"2022-08-10T06:23:12+00:00","dateModified":"2022-08-10T08:54:40+00:00","description":"A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion)","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#primaryimage","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/07\/nggallery_import\/sky_broadband_2020_uk_isp_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/07\/nggallery_import\/sky_broadband_2020_uk_isp_logo.jpg","width":1000,"height":1000,"caption":"sky broadband 2020 uk isp logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/bt-get-sky-broadband-uk-ads-banned-for-top-performing-claim.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"BT Get Sky Broadband UK Ads Banned for “Top Performing” Claim"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/31923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=31923"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/31923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media\/27590"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=31923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=31923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=31923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}