{"id":32018,"date":"2022-08-22T08:25:44","date_gmt":"2022-08-22T07:25:44","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=32018"},"modified":"2022-08-22T08:29:45","modified_gmt":"2022-08-22T07:29:45","slug":"caveats-as-spacex-trial-cheaper-starlink-satellite-broadband-plan","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/caveats-as-spacex-trial-cheaper-starlink-satellite-broadband-plan.html","title":{"rendered":"Caveats as SpaceX Trial Cheaper Starlink Satellite Broadband Plan"},"content":{"rendered":"

One of the biggest obstacles to wider UK adoption of SpaceX’s popular Starlink<\/a> service, which offers ultrafast latency and broadband via a mega constellation of small satellites in Low Earth Orbit (LEO), has been price. But a trial in France that cuts the monthly rental to \u20ac50 (\u00a342) may be a sign of things to come. But say goodbye to unlimited.<\/p>\n

At present, Starlink<\/a>’s network has around 2,800 LEOs<\/strong> in orbit and their initial plan is to deploy a total of 4,425 by 2024. Customers in the UK usually pay from \u00a389 per month and \u00a3529 for the kit (dish, router etc.). But for that you can expect unlimited usage, fast latency times of 20-40ms, downloads of c. 50-200Mbps and uploads of c.10-20Mbps (speeds may change as the network grows).<\/p>\n

NOTE:<\/strong> The compact satellites weigh about 260Kg each and orbit the Earth at an altitude of c.550 kilometres (vs 35,000km for the traditional GSO platforms).<\/div>\n

However, I neglected to report last week (sorry) that Starlink<\/a> has just launched a new “pilot programme<\/em>” in France<\/strong>, which slashes the monthly rental cost by around 50% to just 50 Euros per month. “This price reduction is part of a pilot program aimed at connecting the greatest number of people without degrading the quality of service. As a loyal Starlink user, the short-term payoff for you will be the same Starlink service at half price<\/em>,” said the company.<\/p>\n

Naturally, there’s a big catch to this, since satellite<\/a> networks have some inherent capacity constraints, and we’ve long known that Starlink is no exception to this (here<\/a> and here<\/a>). The network is so big and expensive that, in order to support millions of potential customers, a sacrifice does need to be made somewhere.<\/p>\n

Put another way. The more you share out the capacity of such a network, the greater the number of users that you can serve, but also the greater the risk that network congestion will creep in to suppress the speeds for some of your customers. Congestion is one of the reasons why more established GEO\/GSO satellite<\/a> operators often suffer big performance drops during peak times.<\/p>\n

You can of course counter this by launching more satellites and setting up more ground stations, but at the certain point you have to think about the balance of your network and being able to turn a profit. Suffice to say, there’s long been a question mark over where SpaceX would find its balance, since offering both unlimited usage and 100Mbps+ speeds is a very expensive business.<\/p>\n

The pilot in France thus comes alongside the introduction of a new Fair Usage Policy<\/strong> (FUP) and yes, you guessed it, that policy warns that customers who eat more than 250GB<\/strong> (GigaBytes) of data in a month may experience slower speeds due to network congestion (i.e. usage above 250GB will be given a lower priority on the network). But fear not, for you can “recover priority<\/em>” by paying \u20ac10 per 100GB<\/strong> of data used.<\/p>\n

Apparently, SpaceX will continue to sell such packages as an “unlimited<\/em>” service, which if it were applied in the UK could see them getting into hot water with the Advertising Standards Authority<\/a> (ASA) – they have always been very strict about abuses of “unlimited<\/em>” terminology (example<\/a>). Just for context, Ofcom<\/a> reported at the end of 2021 that the average monthly data volume per UK household on a fixed broadband connection is 453GB<\/strong>.<\/p>\n

The move is risky since it removes one of Starlink’s key selling points, while admittedly also making it much more affordable for wider adoption. But if SpaceX are going to do this, then we think it should be offered as a separate package – not enforced for existing customers. In addition, they’d need to find some way of clarifying what kind of performance impact customers could expect when they go over 250GB.<\/p>\n

The trial is currently limited to France and it remains unclear whether we will see this being deployed in other countries (the final product may differ). You could of course argue that Starlink customers are already impacted by natural network congestion, but there\u2019s a difference between general Traffic Management and targeted measures that deliberately limit your performance after you hit a certain threshold.<\/p>\n

NOTE:<\/strong> Not all of Starlink’s users in France got the notice about their 250GB FUP and some just saw a price reduction, so they’re clearly testing the waters with different approaches right now.<\/div>\n","protected":false},"excerpt":{"rendered":"

One of the biggest obstacles to wider UK adoption of SpaceX’s popular Starlink service, which offers ultrafast latency and broadband via a mega constellation of small satellites in Low Earth Orbit (LEO), has been price. But a trial in France that cuts the monthly rental to \u20ac50 (\u00a342) may be a sign of things to […]<\/p>\n","protected":false},"author":1,"featured_media":30924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[77],"class_list":["post-32018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-satellite"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nCaveats as SpaceX Trial Cheaper Starlink Satellite Broadband Plan - ISPreview UK<\/title>\n<meta name=\"description\" content=\"One of the biggest obstacles to wider UK adoption of SpaceX's popular Starlink service, which offers ultrafast latency and broadband via a mega\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/08\/caveats-as-spacex-trial-cheaper-starlink-satellite-broadband-plan.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caveats as SpaceX Trial Cheaper Starlink Satellite Broadband Plan - 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