{"id":32409,"date":"2022-09-30T08:53:20","date_gmt":"2022-09-30T07:53:20","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=32409"},"modified":"2022-09-30T08:54:59","modified_gmt":"2022-09-30T07:54:59","slug":"google-scraps-stadias-broadband-based-video-game-streaming","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/09\/google-scraps-stadias-broadband-based-video-game-streaming.html","title":{"rendered":"Google Scraps Stadia&#8217;s Broadband Based Video Game Streaming"},"content":{"rendered":"<p>Internet giant Google has announced that they will &#8220;<em>begin winding down<\/em>&#8221; their cloud-based remote-play online video gaming service, <a href=\"https:\/\/store.google.com\/product\/stadia_founders_edition\" target=\"_blank\" rel=\"noopener noreferrer\">Stadia<\/a>, which launched in the UK during November 2019. Despite their best efforts and a lot of publicity, the service simply &#8220;<em>hasn&#8217;t gained the traction with users that we expected<\/em>&#8220;.<!--more--><\/p>\n<p>The idea of a cloud-based video gaming service, where you remote play video \/ computer games that are streamed to you live via your home broadband ISP connection from a data centre (to almost any device with a good display &#8211; smartphones, laptops, tablets, desktops etc.), is nothing new (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2012\/08\/bt-doubts-over-uncertain-future-for-uk-onlive-video-game-service.html\">OnLive<\/a>, XBox Remote play etc.), but they&#8217;ve often struggled to gain much traction.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> The service cost \u00a38.99 per month, including a 1-month free trial.<\/div>\n<p>Google doesn&#8217;t go into detail about why Stadia failed, but it&#8217;s possibly due to a combination of issues, such as any limitations of the available titles, as well as performance \/ quality issues for those on slower connections (i.e. you&#8217;d need 35Mbps to get the best 4K quality, but it could still run at down to 10Mbps.. at crappy 720p) and the fact that consumers weren&#8217;t able to own a lasting copy of the games they were playing, among other things.<\/p>\n<p>Under the plan, Google will be leaving the Stadia platform and game servers online until <strong>18th January 2023<\/strong>, although the related <a href=\"https:\/\/support.google.com\/stadia\/answer\/12790109\" target=\"_blank\" rel=\"noopener\"><strong>Stadia Shutdown FAQ Page<\/strong><\/a> warns that &#8220;<em>there will be some gameplay issues during this period<\/em>&#8220;. The good news is that the company will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store.<\/p>\n<blockquote class=\"bq1\"><p><strong>Google&#8217;s Stadia Statement<\/strong><\/p>\n<p>A few years ago, we also launched a consumer gaming service, Stadia. And while Stadia&#8217;s approach to streaming games for consumers was built on a strong technology foundation, it hasn&#8217;t gained the traction with users that we expected so we\u2019ve made the difficult decision to begin winding down our Stadia streaming service.<\/p>\n<p>We\u2019re grateful to the dedicated Stadia players that have been with us from the start. We will be refunding all Stadia hardware purchases made through the Google Store, and all game and add-on content purchases made through the Stadia store. Players will continue to have access to their games library and play through January 18, 2023 so they can complete final play sessions. We expect to have the majority of refunds completed by mid-January, 2023. We have more details for players on this process on our Help Center.<\/p>\n<p>The underlying technology platform that powers Stadia has been proven at scale and transcends gaming. We see clear opportunities to apply this technology across other parts of Google like YouTube, Google Play, and our Augmented Reality (AR) efforts \u2014 as well as make it available to our industry partners, which aligns with where we see the future of gaming headed. We remain deeply committed to gaming, and we will continue to invest in new tools, technologies and platforms that power the success of developers, industry partners, cloud customers and creators.<\/p><\/blockquote>\n<p>However, Google&#8217;s FAQ page does state that they &#8220;<em>will not be refunding Stadia Pro subscriptions<\/em>&#8220;. Players who held an active Stadia Pro subscription as of 29th September 2022 will not be charged for access to their Pro library or other subscription entitlements during the shut-down period.<\/p>\n<p>The news will no doubt cast a shadow over other cloud gaming platforms, such as Nvidia&#8217;s GeForce Now, among others. As good as the technology may have become, it doesn&#8217;t matter a jot if you can&#8217;t entice enough paying customers to actually use it.<\/p>\n<p>Personally speaking, I still prefer to own and download the games I play and enjoy having full visual quality without any streaming involved, but others may take a different view, particularly given the high price of new AAA games today and the hefty storage space requirements. But admittedly, these days many people buy games as digital content purchases, which could conceivably still be subject to loss if those platforms ever closed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet giant Google has announced that they will &#8220;begin winding down&#8221; their cloud-based remote-play online video gaming service, Stadia, which launched in the UK during November 2019. Despite their best efforts and a lot of publicity, the service simply &#8220;hasn&#8217;t gained the traction with users that we expected&#8220;.<\/p>\n","protected":false},"author":1,"featured_media":21888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[45,105],"class_list":["post-32409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-video-streaming","tag-video-games"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Scraps Stadia&#039;s Broadband Based Video Game Streaming - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Internet giant Google has announced that they will &quot;begin winding down&quot; their cloud-based remote-play online video gaming service, Stadia, which launched\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/09\/google-scraps-stadias-broadband-based-video-game-streaming.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Scraps Stadia&#039;s Broadband Based Video Game Streaming - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"Internet giant Google has announced that they will &quot;begin winding down&quot; their cloud-based remote-play online video gaming service, Stadia, which launched\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/09\/google-scraps-stadias-broadband-based-video-game-streaming.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-30T07:53:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-30T07:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2_google_stadia_controller.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1318\" \/>\n\t<meta property=\"og:image:height\" content=\"1348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"Google Scraps Stadia&#8217;s Broadband Based Video Game Streaming\",\"datePublished\":\"2022-09-30T07:53:20+00:00\",\"dateModified\":\"2022-09-30T07:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html\"},\"wordCount\":679,\"commentCount\":23,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2_google_stadia_controller.jpg\",\"keywords\":[\"Internet Video Streaming\",\"video games\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2022\\\/09\\\/google-scraps-stadias-broadband-based-video-game-streaming.html\",\"name\":\"Google Scraps Stadia's Broadband Based Video Game Streaming - 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