{"id":32448,"date":"2022-10-04T17:56:33","date_gmt":"2022-10-04T16:56:33","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=32448"},"modified":"2022-10-04T17:58:18","modified_gmt":"2022-10-04T16:58:18","slug":"pros-and-cons-for-uk-broadband-isps-if-youtube-paywalls-4k-videos","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/10\/pros-and-cons-for-uk-broadband-isps-if-youtube-paywalls-4k-videos.html","title":{"rendered":"Pros and Cons for UK Broadband ISPs if YouTube Paywalls 4K Videos"},"content":{"rendered":"

Internet video streaming giant YouTube<\/a> has caused somewhat of a storm after they conducted an “experiment<\/em>” that locked the ability of some users to stream videos in 4K (UltraHD) behind their Premium subscription service, which usually costs \u00a311.99 per month and includes ad free access with offline downloads.<\/p>\n

At this point, it’s not known whether Google will actually adopt this approach on their YouTube platform, with the company merely stating that their experiment was intended to help them better understand “the feature preferences [of] Premium & non-Premium viewers<\/em>” (Twitter<\/a>).<\/p>\n

The move would certainly make their Premium tier more attractive, albeit possibly at the cost of irritating a lot of regular non-Premium users. YouTube is also known to have tested another approach, which would increase the number of ads displayed on videos to non-Premium users (the ratio of ads to content is already getting extreme). In both cases, the goal is clearly to encourage take-up of their pricey ‘Premium’ tier.<\/p>\n

However, it is interesting to explore how this might impact broadband ISPs, particularly the new generation of full fibre networks in the UK that often highlight smooth 4K streaming as one of their many benefits. On the other hand, YouTube only requires a minimum download speed of just 20Mbps<\/strong> to stream 4K content, which can also be met by most slower FTTC<\/a> lines and many 4G<\/a> mobile connections.<\/p>\n

Approximate Speeds Recommended to Play YouTube Videos<\/strong><\/span><\/p>\n

\n\n\n\n\n\n\n\n\n\n
Resolution<\/th>\nRecommended sustained speed<\/th>\n<\/tr>\n<\/thead>\n
4K<\/td>\n20 Mbps<\/td>\n<\/tr>\n
HD 1080p<\/td>\n5 Mbps<\/td>\n<\/tr>\n
HD 720p <\/td>\n2.5 Mbps<\/td>\n<\/tr>\n
SD 480p<\/td>\n1.1 Mbps<\/td>\n<\/tr>\n
SD 360p<\/td>\n0.7 Mbps<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Personally, I often find myself flicking YouTube videos into 4K (if this doesn’t happen automatically), particularly if watching on our downstairs TV or the office desktop. Sometimes it’s unnecessary for the content, but other times it does help to add that extra wow factor, and its loss probably wouldn’t encourage yours truly to pay \u00a311.99 per month for a ‘Premium’ tier. But opinions may vary.<\/p>\n

As for ISPs, some may welcome any associated reduction in network strain from YouTube’s capacity demands, although we suspect that many providers can already use sophisticated Content Delivery Networks<\/strong> (CDN) and caching to mitigate that by storing popular content closer in their networks to end-users. But on the flip side, it might make it slightly harder to sell the benefits and encourage the take-up of faster full fibre networks.<\/p>\n

The other challenge in all this is that many consumers are already being asked to sign-up to a bewildering array of premium video streaming platforms (e.g. BritBox, Netflix, Amazon<\/a> Prime, Disney+ etc. etc.), which is causing significant content fragmentation. Not to mention increasing household bills at a time when the cost-of-living crisis is forcing many to cut back.<\/p>\n

Now may not be the best time for YouTube to try a hard upsell of their Premium tier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet video streaming giant YouTube has caused somewhat of a storm after they conducted an “experiment” that locked the ability of some users to stream videos in 4K (UltraHD) behind their Premium subscription service, which usually costs \u00a311.99 per month and includes ad free access with offline downloads.<\/p>\n","protected":false},"author":1,"featured_media":23720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[56,45,42],"class_list":["post-32448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttp","tag-video-streaming","tag-iptv"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nPros and Cons for UK Broadband ISPs if YouTube Paywalls 4K Videos - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Internet video streaming giant YouTube has caused somewhat of a storm after they conducted an "experiment" that locked the ability of some users to stream\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/10\/pros-and-cons-for-uk-broadband-isps-if-youtube-paywalls-4k-videos.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pros and Cons for UK Broadband ISPs if YouTube Paywalls 4K Videos - 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