{"id":32826,"date":"2022-11-05T08:06:33","date_gmt":"2022-11-05T08:06:33","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=32826"},"modified":"2022-11-05T08:06:33","modified_gmt":"2022-11-05T08:06:33","slug":"starlink-broadband-introduce-1000gb-fair-usage-policy-in-some-markets","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/11\/starlink-broadband-introduce-1000gb-fair-usage-policy-in-some-markets.html","title":{"rendered":"Starlink Broadband Introduce 1000GB Fair Usage Policy in Some Markets"},"content":{"rendered":"

Customers of global ISP Starlink<\/a> (SpaceX), which operates a mega constellation of Low Earth Orbit (LEO) based ultrafast broadband satellites, have been informed that they will become subject to a 1000GB (1 TeraByte) data cap from December via a new Fair Usage Policy (FUP). But it hasn’t been confirmed for the UK.. yet.<\/p>\n

The Starlink<\/a> network currently has around 3,270 LEO<\/strong> satellites in orbit around the Earth (altitude of c. 550 kilometres) and their initial plan is to deploy a total of 4,425 by 2024. Customers in the UK normally pay from \u00a375 per month and \u00a3460 for the regular home kit (standard dish, router etc.). But for that you can currently expect unlimited usage, fast latency times of 20-40ms, advertised downloads of c. 50-200Mbps and uploads of c.10-20Mbps (speeds may change as the network grows).<\/p>\n

So far, the service has proven to be extremely popular because of both its performance and the allowance for “unlimited<\/em>” usage, although such networks are incredibly expensive to deploy and turning a profit can be extremely difficult. Suffice to say, it’s long been anticipated that something would have to change in order for Starlink to become a sustainable venture (example<\/a>).<\/p>\n

The options for resolving this imbalance tend to be limited and are often unpopular. You could increase the service price, but Starlink is already expensive, and they’ve actually surprised us by cutting prices in recent months. The alternative is to adjust the service itself, such as by slowing speeds (e.g. traffic management or by oversubscribing the capacity) or imposing other restrictions on data usage.<\/p>\n

In recent months, we’ve seen Starlink’s performance fall away (here<\/a>) as the realities of network contention<\/strong> begin to creep in (i.e. the rise in the number of customers sharing a limited amount of capacity), but there remained a question mark over how much the operator would allow performance to fall before it stepped in.<\/p>\n

The New Fair Usage Policy (FUP)<\/strong><\/span><\/h3>\n

By the looks of it, Starlink has now proposed to take action – starting in the USA and Canada – by introducing a new Fair Usage Policy<\/strong><\/a> (FUP). In simple terms, this will impose a soft “Priority Access<\/em>” cap of 1TB<\/strong> (1000GB) per month on data usage on their standard packages, which is enough for most people (e.g. last year Ofcom<\/a> said that the average UK fixed broadband customer gobbled 453GB<\/strong> a month), but it will impede heavier users.<\/p>\n

However, there’s a bit more to this than meets the eye, since Priority Access data only reflects usage that occurs between the “peak<\/em>” hours of 7am to 11pm (daytime in the USA) – this data usage is given preference in Starlink’s network for the best speeds. In other words, outside this period, your usage will NOT count toward the Priority Access data limit.<\/p>\n

Customers that gobble up all of their Priority data allowance will face slower speeds during the peak 7am to 11pm period, or alternatively they’ll be able to buy more Priority Access data at $0.25 per GB (GigaByte) and consume that at full speed during the same period.<\/p>\n

Extract from the FUP<\/strong><\/span><\/p>\n

RESIDENTIAL SERVICES<\/strong><\/p>\n

\u27a4 Priority Access.<\/strong><\/p>\n

Each Service Plan is allocated a certain amount data for \u201cPriority Access\u201d each month. Priority Access data is given precedent over the \u201cBasic Access\u201d data in the Starlink network. See Starlink Specifications<\/a> for details on Starlink expected performance per Service Plan. After your Priority Access is exhausted, you will continue to have an unlimited amount of Basic Access for the remainder of your billing cycle.<\/p>\n

\u27a4 Peak Hours Usage.<\/strong><\/p>\n

For Residential Service Plans, your data usage will only count toward the Priority Access data limits described in the chart below during 7AM to 11PM (\u201cPeak Hours\u201d). Your usage between 11PM and 7AM will not count toward Priority Access data limits.<\/p>\n

\u27a4 Basic Access Impact.<\/strong><\/p>\n

In times of network congestion, users with Basic Access may experience slower speeds and reduced performance compared to Priority Access, which may result in degradation or unavailability of certain third-party services or applications. Bandwidth intensive applications, such as streaming videos, are most likely to be impacted. Importantly, in areas that are uncongested or at times of low usage, users should not notice any difference in performance between Priority and Basic Access during normal use.<\/p>\n

\u27a4 Tracking Data Use & Purchasing More Priority Access.<\/strong><\/p>\n

You can track your monthly data usage and purchase additional Priority Access at any time via the Starlink App and on the Starlink Customer Portal by opting into to being automatically charged for more Priority Access if you hit your data limit. Once you opt-in, you will be automatically billed for additional GB used until you opt-out, including in following billing cycles. You may opt-out of purchasing additional Priority Access at any time in the Starlink Customer Portal. Data usage per month will also be displaced on your monthly invoice.<\/p><\/blockquote>\n

At present the new FUP has not been introduced for the UK and if it that changes in the future then, under the rules of the Advertising Standards Authority<\/a> (ASA), there’s a good chance that Starlink would no longer be allowed to continue promoting itself as an “unlimited<\/em>” product, such as if any FUP restrictions (e.g. going over the 1TB cap) result in a more than modest loss of speed. The ASA has previously been quite strict on this.<\/p>\n

We should point out that Starlink’s challenges are fairly common in the satellite<\/a> communications sector. As we said earlier, launching new broadband satellites is a ridiculously expensive business, regardless of whether they’re compact LEOs or individual double-decker bus sized GEO \/ GSO spacecraft in a significantly higher orbit.<\/p>\n

The fact that Starlink has, until now, managed to largely buck the trend of data restrictions or reduced speeds does not make them immune to economic reality. Businesses need to turn a profit, and the way Starlink was originally operating would have struggled to do that. But there are differences in demand, regulations and deployment between countries, so it’s possible that the model they eventually adopt in the UK may yet differ.<\/p>\n

PS – I meant to write this up yesterday afternoon, but I was otherwise indisposed and “enjoying” the wonders of general anaesthesia. Sorry for the delay.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customers of global ISP Starlink (SpaceX), which operates a mega constellation of Low Earth Orbit (LEO) based ultrafast broadband satellites, have been informed that they will become subject to a 1000GB (1 TeraByte) data cap from December via a new Fair Usage Policy (FUP). But it hasn’t been confirmed for the UK.. yet.<\/p>\n","protected":false},"author":1,"featured_media":32715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[77],"class_list":["post-32826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-satellite"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nStarlink Broadband Introduce 1000GB Fair Usage Policy in Some Markets - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Customers of global ISP Starlink (SpaceX), which operates a mega constellation of Low Earth Orbit (LEO) based ultrafast broadband satellites, have been\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/11\/starlink-broadband-introduce-1000gb-fair-usage-policy-in-some-markets.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starlink Broadband Introduce 1000GB Fair Usage Policy in Some Markets - 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