{"id":32853,"date":"2022-11-08T12:12:31","date_gmt":"2022-11-08T12:12:31","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=32853"},"modified":"2022-11-08T12:12:31","modified_gmt":"2022-11-08T12:12:31","slug":"alternative-full-fibre-isp-befibre-refreshes-its-branding","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/11\/alternative-full-fibre-isp-befibre-refreshes-its-branding.html","title":{"rendered":"Alternative Full Fibre ISP BeFibre Refreshes its Branding"},"content":{"rendered":"

Broadband ISP BeFibre<\/a>, which alongside UK network partner Digital Infrastructure<\/a> is deploying a new gigabit speed full fibre network across towns in several counties (e.g. Essex, Cheshire, Derbyshire, Gloucestershire, Lincolnshire and Yorkshire etc.), has today launched somewhat of a brand refresh and new simplified logo.<\/p>\n

The new branding, which has been pieced together by The Bigger Boat (TBB) and will be backed up by a new awareness campaign, appears to be partly centred around the new tag line of “broadband as it should be<\/em>“. As usual, the goal is to capture attention in a market with a lot of competitors to worry about. The operator has also given their website a new lick of paint.<\/p>\n

NOTE:<\/strong> BeFibre<\/a> \/ DI is fuelled by a \u00a3100m investment from Basalt Infrastructure Partners.<\/div>\n

Sinead Gilbert, Head of Marketing at BeFibre<\/a>, said: “As a business, we\u2019re proud to do things differently and the messaging and creative assets that TBB has produced for us, showcases this approach perfectly. Like us, they\u2019re vibrant, to the point, and honest and we believe this will be key to our ongoing disruption in a crowded market<\/em>.”<\/p>\n

The operator began its rollout last year with an aim to cover 1 million premises across 80 UK towns and cities by the end of 2027 (here<\/a>), albeit starting with an initial goal of achieving 200,000 premises passed (Ready for Service) by the end of 2022 (14,000 had been completed by August). Multiple towns, such as Crewe, Brentwood, Worcester, Clacton on Sea, Hattersley and many more, are due to benefit (here<\/a> and here<\/a>).<\/p>\n

Customers of the service typically pay from \u00a329 per month on a 24-month term for an unlimited 150Mbps (symmetric) package with free installation, which rises to just \u00a351 for their top 1Gbps tier. The first 6 months of service are currently being offered at half price too, although the pricing doesn’t quite match that claim (e.g. the 150Mbps tier is \u00a321, reduced from \u00a329, which isn’t half price).<\/p>\n","protected":false},"excerpt":{"rendered":"

Broadband ISP BeFibre, which alongside UK network partner Digital Infrastructure is deploying a new gigabit speed full fibre network across towns in several counties (e.g. Essex, Cheshire, Derbyshire, Gloucestershire, Lincolnshire and Yorkshire etc.), has today launched somewhat of a brand refresh and new simplified logo.<\/p>\n","protected":false},"author":1,"featured_media":32855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[56],"class_list":["post-32853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttp"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nAlternative Full Fibre ISP BeFibre Refreshes its Branding - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Broadband ISP BeFibre, which alongside UK network partner Digital Infrastructure is deploying a new gigabit speed full fibre network across towns in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/11\/alternative-full-fibre-isp-befibre-refreshes-its-branding.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alternative Full Fibre ISP BeFibre Refreshes its Branding - 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