{"id":33210,"date":"2022-12-16T07:23:31","date_gmt":"2022-12-16T07:23:31","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=33210"},"modified":"2022-12-16T09:23:32","modified_gmt":"2022-12-16T09:23:32","slug":"bt-group-to-combine-global-and-enterprise-units-into-bt-business","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2022\/12\/bt-group-to-combine-global-and-enterprise-units-into-bt-business.html","title":{"rendered":"BT Group to Combine Global and Enterprise Units into BT Business"},"content":{"rendered":"

As expected, telecoms giant BT<\/a> has today confirmed the next phase of their huge re-branding exercise, which in this case will see them combining their Global and Enterprise (inc. Wholesale) units into a single business-to-business unit, called BT<\/a> Business – led by Bas Burger, the current CEO of BT<\/a>’s Global unit.<\/p>\n

Just to recap. Back in April 2022 BT announced a major shake-up of their branding, which will eventually see EE<\/a> become the “flagship brand for our consumer customers<\/em>” and BT become the flagship for their Enterprise and Global units (here<\/a>). Today’s development is a continuation of the latter part of that plan.<\/p>\n

The operator hopes that all of this will create a simpler BT Group with three Customer Facing Units (CFU): ‘Consumer<\/em>‘ supporting<\/span> UK consumers; ‘BT Business<\/em>‘ supporting business<\/span> and public sector<\/span> customers; and<\/span> ‘Openreach<\/a><\/em>‘ delivering UK nationwide fixed access and full fibre (FTTP<\/a>) broadband infrastructure.<\/span><\/p>\n

BT said that its new ‘Business’ division will be setup to enhance value for all their B2B customers, strengthen our competitive position, and deliver material synergies by:<\/p>\n

\u2022 Leveraging the full scale and capabilities of BT Group to develop and deliver market-leading products and services for all our B2B customers, including next generation connectivity and unified communications, multi-cloud networking, and advanced security solutions.<\/p>\n

\u2022 Creating a single interface to BT Group for our corporate customers and public sector institutions, combining our vertical sectoral expertise and capabilities, and removing the current duplication between Enterprise and Global.<\/p>\n

\u2022 Driving significant and rapid gross annualised cost savings of at least \u00a3100m by the end of FY25 through consolidation and rationalisation of management teams, support functions, product portfolios and systems.<\/p>\n

The new CEO of BT Business, Bas, will lead the new unit from 1st January 2023, although it won’t formally commence reporting as a single unit until 1st April 2023.<\/p>\n

Philip Jansen, BT Group CEO, said:<\/strong><\/p>\n

“BT Group is a leading provider of B2B connectivity and related services to UK and multi-national corporations, government and public sector organisations worldwide, as well as UK SMEs1 and SoHos2. BT Enterprise is the market leader in the UK, with a market share of 30% underpinned by BT Group\u2019s fixed and mobile network leadership, the strength of the BT brand, and national sales, service and distribution. BT Global serves many of the world\u2019s largest companies and is consistently rated as a leader for its networking and security services and has ambition to be the leading provider of secure multi-cloud connectivity.\u201d<\/p>\n

By combining the two units, BT Business will bring the Group\u2019s combined assets, products, capabilities and brand to the service of all of our 1.2m business customers who will benefit from faster innovation and delivery. Bas is an excellent leader and I\u2019m confident he will build on the plans already underway and drive the combined business back to growth.”<\/p><\/blockquote>\n

The existing CEO of BT Enterprise, Rob Shuter, will support Bas with the integration over the next few months and will then be “leaving BT to step down from executive life and spend more time with family and on his personal interests.<\/em>“<\/p>\n","protected":false},"excerpt":{"rendered":"

As expected, telecoms giant BT has today confirmed the next phase of their huge re-branding exercise, which in this case will see them combining their Global and Enterprise (inc. Wholesale) units into a single business-to-business unit, called BT Business – led by Bas Burger, the current CEO of BT’s Global unit.<\/p>\n","protected":false},"author":1,"featured_media":25822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,97,472],"class_list":["post-33210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-bt-wholesale","tag-business"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nBT Group to Combine Global and Enterprise Units into BT Business - ISPreview UK<\/title>\n<meta name=\"description\" content=\"As expected, telecoms giant BT has today confirmed the next phase of their huge re-branding exercise, which in this case will see them combining their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2022\/12\/bt-group-to-combine-global-and-enterprise-units-into-bt-business.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BT Group to Combine Global and Enterprise Units into BT Business - 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