{"id":33940,"date":"2023-03-14T10:24:45","date_gmt":"2023-03-14T10:24:45","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=33940"},"modified":"2023-03-14T10:28:56","modified_gmt":"2023-03-14T10:28:56","slug":"former-bt-execs-start-new-uk-broadband-isp-rebel-internet","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/03\/former-bt-execs-start-new-uk-broadband-isp-rebel-internet.html","title":{"rendered":"Former BT Execs Start New UK Broadband ISP – Rebel Internet"},"content":{"rendered":"

A new UK broadband ISP appears to have launched this month called Rebel Internet<\/a>, which is run by two former BT<\/a> executives – CEO Tucker George and COO David Groth – and aims to do things differently from others by pledging “no contracts<\/em>“, “fair pricing<\/em>” and a “customers first<\/em>” approach with “Wi-Fi that actually works<\/em>“.<\/p>\n

Apparently, the press releases for their launch went out yesterday and a couple of other sites picked up on it (here<\/a> and here<\/a>), although we’ve yet to receive a copy ourselves. Broadly speaking, Rebel Internet<\/a> is another Openreach<\/a> based broadband ISP that sells a mix of FTTC<\/a> and FTTP<\/a> powered packages, and it’s doing so alongside a pledge to “revolutionise internet in the UK<\/em>.”<\/p>\n

The main selling points of this new provider, as stated earlier, are the adoption of a “no contracts, fair pricing [and] customers first<\/em>” style approach, which is good but also nothing particularly original. A fair number of others ISPs make similar promises, and if there’s one thing this market isn’t short on right now, it’s choice. In fact, there’s far too much choice, so much so that it’s become a complex and confusion sector to navigate.<\/p>\n

Just to elaborate a bit. Despite all the PR spin, there’s no such thing as a “no contract<\/em>” ISP, as this usually just means T&Cs that apply for a standard 30-day (monthly) period. The talk of “Wi-Fi that actually works<\/em>” also just seems to be a partial reference to the fact that they sell a Plume powered Mesh WiFi<\/a> solution and use a WiFi<\/a> 6 capable router, which is good but some other ISPs are also doing the same.<\/p>\n

The more attractive selling point appears to be Rebel’s approach to pricing, which pledges that “new and existing customers pay the same<\/em>” and there will be “no teaser rates or above-inflation price increases<\/em>” (more on this a little later).<\/p>\n

Tucker George, Rebel Internet<\/a> CEO, said:<\/strong><\/p>\n

“The broadband market is truly broken. It\u2019s controlled by a small number of Big Broadband providers who have trapped customers and stifled any effective competition. I\u2019ve seen the bad behaviour of Big Broadband first-hand and it is shocking. These companies spend hundreds of millions of pounds on confusing marketing, entice customers into long-term contracts laden with hidden fees, deploy above-inflation prices rises, and then deliver woeful customer service. All for the same basic broadband and Wi-Fi that often doesn\u2019t work as promised.<\/p>\n

Most troubling are the new price increase tactics they deploy on loyal customers; they\u2019re not well-explained or understood and, as a result, customers suffer. In the midst of a cost-of-living crisis, it\u2019s especially disturbing to see the likes of BT<\/a> and EE<\/a> unleash a 14.4% price increase on millions of loyal customers, then attempt to justify it as anything other than corporate greed. Above-inflation pricing schemes like these cause significant harm to customers and should be banned.<\/p>\n

Until now, customers had no choice but to suffer this mistreatment. That changes today. We mean it when we say a rebellion is coming.”<\/p><\/blockquote>\n

As above, it’s perhaps a bit misleading to say that customers have “no choice but to suffer this mistreatment<\/em>“, as there’s plenty of choice in this market already (literally hundreds of providers – see our ISP Listings<\/strong><\/a>). But not everybody is fully aware of what alternatives exists to the biggest ISPs and networks in their own location.<\/p>\n

However, trying to figure out what Rebel actually sell via their website is a little bit more tedious than usual, since they ask for extra personal details (name, email) before revealing their packages, which they say is needed to “contact you about our products and services<\/em>” (there’s no box to opt-out of this, but you can just input fake details to check).<\/p>\n

Package prices then start from \u00a335 per month for their 74Mbps FTTC<\/a> based package without a phone service, which rises to \u00a355 for their top 1000Mbps tier – this includes their Heights Wi-Fi 6 HT-178AX Router<\/strong>. Plus, you can pay an extra \u00a310 (monthly) if you want a phone solution and \u00a35 more for every Mesh WiFi<\/a> booster you add. But the order process does mention that “prices increase annually by the Consumer Price Index (CPI),<\/i>” although they fail to clarify by which month this is set. Otherwise, the FTTP<\/a> pricing appears to be pretty good for a 30-day term on Openreach<\/a>.<\/p>\n

Finally, there were a few issues that we spotted. Firstly, Rebel Internet<\/a> doesn’t appear to state a complaints’ policy in their terms<\/a>. All ISPs need to be members of an Ofcom<\/a> approved ADR complaints handler, which should be clearly referenced.<\/p>\n

Secondly, for an ISP that appears to have just launched, they’ve already managed to collect a lot of glowing Trustpilot reviews<\/a> that go all the way back to 18th March 2022, while their Facebook\/Twitter profiles only went live in December 2022 (here<\/a> and here<\/a>). We think the reason for this is that they actually existed before, albeit under the Rebel Fibre<\/a> brand, in 2021. At some point they had a re-brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new UK broadband ISP appears to have launched this month called Rebel Internet, which is run by two former BT executives – CEO Tucker George and COO David Groth – and aims to do things differently from others by pledging “no contracts“, “fair pricing” and a “customers first” approach with “Wi-Fi that actually works“.<\/p>\n","protected":false},"author":1,"featured_media":33942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[55,56,69],"class_list":["post-33940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttc","tag-fttp","tag-bt-openreach"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nFormer BT Execs Start New UK Broadband ISP - Rebel Internet - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A new UK broadband ISP appears to have launched this month called Rebel Internet, which is run by two former BT executives - 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