{"id":34013,"date":"2023-03-21T00:01:45","date_gmt":"2023-03-21T00:01:45","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=34013"},"modified":"2023-03-20T14:56:27","modified_gmt":"2023-03-20T14:56:27","slug":"a-look-at-the-impact-of-project-lightning-on-virgin-media-in-west-yorkshire","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/03\/a-look-at-the-impact-of-project-lightning-on-virgin-media-in-west-yorkshire.html","title":{"rendered":"A Look at the Impact of Project Lightning on Virgin Media in West Yorkshire"},"content":{"rendered":"

Analysts at global telecoms market intelligence firm ThinkCX<\/a> have published a new report that examines the extent to which Virgin Media<\/a>’s (VMO2) “Project Lightning<\/em>” broadband expansion in West Yorkshire (England) “arrested a decline in its local market share and led to net growth<\/em>“.<\/p>\n

In case anybody has forgotten, Project Lightning<\/strong> added 3.2 million premises to Virgin Media<\/a>’s UK fixed line network coverage (a mix of Hybrid Fibre Coax and full fibre FTTP<\/a> lines), which took them to a total of 16.14 million premises passed by completion at the end of 2022.<\/p>\n

NOTE:<\/strong> Virgin Media sells the same broadband packages over HFC as it does FTTP<\/a>.<\/div>\n

However, from an investor\u2019s perspective, one of the most meaningful measures of a Return on Investment<\/strong> (ROI) is subscriber growth relative to the competition. Put another way, did Project Lightning’s increase in homes passed result in an actual uplift in market share? In order to test this, ThinkCX took a look at the West Yorkshire region, which is home to big locations like Leeds, Bradford, Halifax, Huddersfield and Wakefield etc.<\/p>\n

Virgin Media began connecting homes with Fibre-to-the-Premises<\/strong> (FTTP) technology across various West Yorkshire communities in late 2020 (prior to that it was mostly HFC). ThinkCX’s main measurement period used for this analysis encompasses the last 6 months of 2020 as a benchmark, and then the 12 months to December 2021 to study the impact on consumer take-up as the new networks became available to residents.<\/p>\n

At the beginning of the measurement period (June 2020), Virgin Media\u2019s market share in West Yorkshire was 23.04%, and by the end of the period (December 2021), it had risen to 23.55%. This is not overwhelmingly higher (a rise of 0.51% percentage points, or a 2.2% increase), but is still a positive increase over the 18-month period.<\/p>\n

Not to mention that, at the beginning of the benchmark period, Virgin Media’s market share was actually declining on a month-over-month basis, and they were able to arrest that medium-term fall.<\/p>\n

\"ThinkCX-West-Yorkshire-Virgin-Media-Market-Share\"<\/p>\n

“In the 14 months since the end of the period scrutinised above, Virgin Media has continued steadily growing market share in West Yorkshire, although the pace has been slower than in the interval immediately following the network improvements. By the end of January 2023, its overall West Yorkshire market share had increased to 23.81% (a rise of 3.3% since Project Lightning), with only slightly negative month-over-month numbers in just two of those last 14 months<\/em>,” said ThinkCX.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analysts at global telecoms market intelligence firm ThinkCX have published a new report that examines the extent to which Virgin Media’s (VMO2) “Project Lightning” broadband expansion in West Yorkshire (England) “arrested a decline in its local market share and led to net growth“.<\/p>\n","protected":false},"author":1,"featured_media":23112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,419,56,34,475,441],"class_list":["post-34013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-business","tag-docsis3-1","tag-fttp","tag-statistics","tag-virgin-media","tag-yorkshire"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nA Look at the Impact of Project Lightning on Virgin Media in West Yorkshire - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Analysts at global telecoms market intelligence firm ThinkCX have published a new report that examines the extent to which Virgin Media's (VMO2) "Project\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/03\/a-look-at-the-impact-of-project-lightning-on-virgin-media-in-west-yorkshire.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look at the Impact of Project Lightning on Virgin Media in West Yorkshire - 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