{"id":34111,"date":"2023-03-30T10:19:54","date_gmt":"2023-03-30T09:19:54","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=34111"},"modified":"2023-03-31T09:11:44","modified_gmt":"2023-03-31T08:11:44","slug":"cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/03\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html","title":{"rendered":"CityFibre UK Launch First TV Ad Campaign for Full Fibre Network UPDATE"},"content":{"rendered":"<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/cityfibre\" target=\"_blank\">CityFibre<\/a>, which aims to cover up to 8 million UK premises (funded by c.\u00a32.4bn in equity and c.\u00a34.9bn debt) with their full fibre broadband ISP network by the end of 2025 (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2021\/03\/cityfibre-name-279-uk-areas-for-4bn-gigabit-broadband-rollout.html\">here<\/a>), has today launched their first ever TV advertising campaign &#8211; entitled: &#8220;<em>Does your broadband suck?<\/em>&#8220;. The campaign is designed to encourage consumers to upgrade.<!--more--><\/p>\n<p>The announcement notes that the operator has so far covered a total of 2.6 million UK premises, which falls to 2.3 million for those that are considered live and Ready for Service (RFS) by one of their 30 or so broadband ISPs. But if correct, this may reflect a slowing of build growth from the 2.2m RFS reported in January 2023.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/cityfibre\" target=\"_blank\">CityFibre<\/a> is supported by ISPs such as <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" rel=\"nofollow\" target=\"_blank\">Vodafone<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tt\" rel=\"nofollow\" target=\"_blank\">TalkTalk<\/a>, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/zen_internet\" target=\"_blank\">Zen Internet<\/a>, Giganet, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/idnet\" target=\"_blank\">iDNET<\/a> and others, but they aren\u2019t all live or available in every location yet.<\/div>\n<p>The limited coverage is something that <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/cityfibre\" target=\"_blank\">CityFibre<\/a> has had to factor into their first TV advertising spot, which will run on Sky AdSmart and YouTube, targeted to their existing coverage areas. The TV advert will complement a series of content that will be delivered via social, digital audio and OOH platforms in geotargeted areas across the UK where their network is available.<\/p>\n<p>Dan Ramsay, Chief Marketing Officer at CityFibre, said: &#8220;<em>For too long we\u2019ve put up with broadband that has sucked the life out of using the internet. With CityFibre\u2019s full fibre network, it\u2019s time to uncork the potential of what better connectivity can do for all of us. Acting as a launchpad, our network will completely transform the way we work, how we consume media, and keep us better connected with friends and family<\/em>.&#8221;<\/p>\n<p>https:\/\/vimeo.com\/799849794<\/p>\n<p><strong>UPDATE 31st March 2023 @ 9am<\/strong><\/p>\n<p>After some checking, CityFibre has kindly clarified that 2.6 million is their overall premises passed figure, while the total for RFS premises is actually 2.3 million. This is interestingly because 2.6m is only c.100,000 premises more than the 2.5 million figure they put out in late January 2023. Back in January they were building at a much faster rate (adding around 100k per month), but judging by the new figures their pace of build may have halved since then (closer to 50k per month).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CityFibre, which aims to cover up to 8 million UK premises (funded by c.\u00a32.4bn in equity and c.\u00a34.9bn debt) with their full fibre broadband ISP network by the end of 2025 (here), has today launched their first ever TV advertising campaign &#8211; entitled: &#8220;Does your broadband suck?&#8220;. The campaign is designed to encourage consumers to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[418,56],"class_list":["post-34111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-cityfibre","tag-fttp"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CityFibre UK Launch First TV Ad Campaign for Full Fibre Network UPDATE - ISPreview UK<\/title>\n<meta name=\"description\" content=\"CityFibre, which aims to cover up to 8 million UK premises (funded by c.\u00a32.4bn in equity and c.\u00a34.9bn debt) with their full fibre broadband ISP network by\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/03\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CityFibre UK Launch First TV Ad Campaign for Full Fibre Network UPDATE - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"CityFibre, which aims to cover up to 8 million UK premises (funded by c.\u00a32.4bn in equity and c.\u00a34.9bn debt) with their full fibre broadband ISP network by\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/03\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T09:19:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-31T08:11:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/CityFibre-Engineer-Holding-Hat-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1079\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"CityFibre UK Launch First TV Ad Campaign for Full Fibre Network UPDATE\",\"datePublished\":\"2023-03-30T09:19:54+00:00\",\"dateModified\":\"2023-03-31T08:11:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html\"},\"wordCount\":378,\"commentCount\":28,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/CityFibre-Engineer-Holding-Hat-2023.jpg\",\"keywords\":[\"Cityfibre\",\"FTTP\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/03\\\/cityfibre-uk-launch-first-tv-ad-campaign-for-full-fibre-network.html\",\"name\":\"CityFibre UK Launch First TV Ad Campaign for Full Fibre Network UPDATE - 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