{"id":3490,"date":"2013-06-13T12:59:42","date_gmt":"2013-06-13T11:59:42","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=3490"},"modified":"2013-06-13T14:38:23","modified_gmt":"2013-06-13T13:38:23","slug":"virgin-mobile-uk-drops-unlimited-data-from-its-payg-tariffs","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/06\/virgin-mobile-uk-drops-unlimited-data-from-its-payg-tariffs.html","title":{"rendered":"Virgin Mobile UK Drops Unlimited Mobile Broadband Data from PAYG Tariff"},"content":{"rendered":"<p>The mobile division of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> has confirmed to ISPreview.co.uk that they will next month drop the &#8220;<em>unlimited data<\/em>&#8221; (Mobile Broadband) aspect of their Pay-As-You-Go (PAYG) based <em>Big Data and Texts<\/em> top-ups, which launched at the end of last year (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2012\/11\/virgin-media-uk-launch-unlimited-payg-mobile-broadband-data-tariff.html\" target=\"_blank\">here<\/a>), in favour of a capped usage allowance.<\/p>\n<p><!--more--><\/p>\n<p>Under the original <strong>Big Data and Texts<\/strong> tariff customers who topped-up by \u00a310 were given unlimited data and 300 texts, while those who paid \u00a315 got unlimited texts and unlimited data. But from the <strong>1st July 2013 <\/strong>a \u00a310 top-up will now get you unlimited texts and 1GB (GigaByte) of data and a \u00a315 top-up delivers unlimited texts and 3GB of data.<\/p>\n<p>The matter first came to our attention earlier this week after one of our readers suggested that the &#8220;<em>unlimited<\/em>&#8221; data pledge had been removed following one of their own complaints to the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/asa\" target=\"_blank\">Advertising Standards Authority<\/a> (ASA). However a spokesperson for <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a> stressed that the changes had been &#8220;<em>planned for while<\/em>&#8221; and weren&#8217;t the result of a complaint to the ASA, although they did acknowledge that a related complaint had been &#8220;<em>informally resolved<\/em>&#8220;.<\/p>\n<p>The ASA classifies <strong>Informally Resolved Cases<\/strong> as those where a complaint has been received but was not pursued via a formal investigation because Virgin Mobile would have agreed to &#8220;<em>amend or withdraw the advertising<\/em>&#8221; in question. We have requested further details of the original complaint but are still awaiting a reply.<\/p>\n<blockquote class=\"bq1\"><p><strong>A VirginMedia Spokesperson told ISPreview.co.uk:<\/strong><\/p>\n<p>&#8220;<em>Like all providers, we regularly review our products and sometimes make changes to ensure we keep on delivering what our customers want. Next month will see some changes to our PAYG tariffs as we introduce unlimited texts and revised data limits for new and existing mobile customers. As a result, we\u2019re removing our unlimited data tariff from our PAYG range<\/em>.&#8221;<\/p><\/blockquote>\n<p>Contradicting all this is <a href=\"http:\/\/store.virginmedia.com\/virgin-media-mobile\/pay-as-you-go\/big-FAQs.html\" target=\"_blank\">Virgin Mobile\u2019s FAQ page<\/a>, which still appears to make mention of a &#8220;<em>summer special offer<\/em>&#8221; that will give customers &#8220;<em>unlimited SMS and unlimited data<\/em>&#8221; when they top-up by \u00a310 between 1st July until 31st August 2013. It then states that the new data CAPs will be introduced from 1st September 2013 and not 1st July 2013.<\/p>\n<p>Unfortunately this isn&#8217;t the first time that Virgin Mobile&#8217;s new <strong>Big Data and Texts<\/strong> plan has hit rocky waters. The service also caused a fuss earlier this year after the operator confirmed that its tariff would restrict maximum download speeds to 2Mbps (0.5Mbps uploads) to help improve network performance (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2013\/03\/virgin-mobile-uk-cap-3g-contract-and-payg-internet-speeds-at-2mbps.html\" target=\"_blank\">here<\/a>), although we&#8217;re told that this was later &#8220;<em>removed in March<\/em>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile division of Virgin Media has confirmed to ISPreview.co.uk that they will next month drop the &#8220;unlimited data&#8221; (Mobile Broadband) aspect of their Pay-As-You-Go (PAYG) based Big Data and Texts top-ups, which launched at the end of last year (here), in favour of a capped usage allowance.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[60,475],"class_list":["post-3490","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-mobile-broadband","tag-virgin-media"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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