{"id":34952,"date":"2023-07-06T09:42:54","date_gmt":"2023-07-06T08:42:54","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=34952"},"modified":"2023-07-06T10:51:25","modified_gmt":"2023-07-06T09:51:25","slug":"85-of-uk-people-havent-heard-of-alternative-broadband-networks","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html","title":{"rendered":"85% of UK People Haven’t Heard of Alternative Broadband Networks"},"content":{"rendered":"

One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of 2,000 UK adults (conducted during May 2023), which was commissioned by Uswitch<\/a>, has found that only 15% of respondents have heard of altnets before.<\/p>\n

The results are interesting, not least because the survey revealed that almost two thirds of broadband customers (61%) would also like to see more variety and choice in terms of broadband providers in their local area. Suffice to say that, as AltNets rapidly expand, that choice will increasingly exist, but it might not matter if not enough people are aware of it.<\/p>\n

Cost (72%) and speed (62%) were also found to be two of the three most important factors when considering a broadband deal – two areas where altnets excel. The average value for a traditional provider works out around 5Mbps per \u00a31, based on some of the latest deals available at Uswitch – while top altnets are offering either twice or three times that.<\/p>\n

The demand for more choice may also be partly motivated by lower satisfaction with current providers – 66% of broadband customers said that they had encountered problems with their home broadband connection, with outages (30%) topping the list, followed by speeds being slower than advertised (30%).<\/p>\n

Some Context for Awareness<\/strong><\/span><\/h3>\n

On the flip side, the lack of consumer awareness may at least partly reflect the fact that full fibre AltNets don’t yet have wide availability. For example, our latest report on network coverage (here<\/a>) noted that AltNets alone (excluding KCOM<\/a>, Openreach<\/a> and Virgin Media<\/a>) were found to have so far covered 23.64% of UK premises with Fibre-to-the-Premises<\/strong> (FTTP<\/a>) technology (up from 18.20% in H2 2022).<\/p>\n

New networks typically conduct advertising campaigns (leaflets, posters etc.) and community meetings as they deploy across new locations, thus we should be expecting awareness of their service to rise as coverage improves and brand familiarity grows.<\/p>\n

However, even then there will be problems, as people tend to put a lower level of trust in unfamiliar brands. One way to counter that is to attract the support of major ISPs, but so far only one of the major providers (TalkTalk<\/a>) can truly be said to be embracing multiple AltNets. By comparison, Vodafone<\/a> stick to Openreach<\/a> and CityFibre<\/a>, while BT<\/a> and Sky Broadband<\/a> are Openreach<\/a>-only platforms and the closest Virgin Media<\/a> has come to working with an AltNet is nexfibre<\/a>, which was setup by their parent company.<\/p>\n

All of this is important because some of the cheapest and fastest broadband packages tend to now be found on AltNets. According to the survey, some of the cheapest and fastest services – as measured by Mbps per \u00a3 – are from Gigaclear<\/a> (450,000 premises passed), CommunityFibre<\/a> (nearly 1 million premises) and Hyperoptic<\/a> (1.15 million premises).<\/p>\n

The above list should be a lot longer, but Uswitch only cover a few of the 100+ AltNets that actually exist. In addition, some of those ISPs listed as “AltNets<\/em>” are just smaller ISPs and not actually AltNets (e.g. Onestream<\/a>, Pop Telecom<\/a>) and for added confusion, the comparison site also throws in mobile network operators.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Provider<\/strong><\/td>\nMbps per \u00a3 (based on Uswitch.com deals)<\/strong><\/td>\nDownload Speed (real world speed tests)<\/strong><\/td>\nUpload Speed (real world speed tests)<\/strong><\/td>\n<\/tr>\n
Alt-net providers<\/strong><\/td>\n<\/tr>\n
Gigaclear<\/a><\/td>\n15<\/td>\n162<\/td>\n197<\/td>\n<\/tr>\n
CommunityFibre<\/a><\/td>\n14.2<\/td>\n195<\/td>\n212<\/td>\n<\/tr>\n
Hyperoptic<\/a><\/td>\n11.9<\/td>\n185<\/td>\n214<\/td>\n<\/tr>\n
KCOM<\/a><\/td>\n10.5<\/td>\n92<\/td>\n61<\/td>\n<\/tr>\n
Cuckoo<\/a><\/td>\n9.4<\/td>\n62<\/td>\n13<\/td>\n<\/tr>\n
Pop Telecom<\/a><\/td>\n1.4<\/td>\n97<\/td>\n73<\/td>\n<\/tr>\n
Onestream<\/a><\/td>\n2.5<\/td>\n27<\/td>\n65<\/td>\n<\/tr>\n
Direct Save Telecom<\/a><\/td>\n1.1<\/td>\n78<\/td>\n47<\/td>\n<\/tr>\n
Traditional Providers<\/strong><\/td>\n<\/tr>\n
TalkTalk<\/a><\/td>\n8.7<\/td>\n47<\/td>\n39<\/td>\n<\/tr>\n
Virgin Media<\/a><\/td>\n8.7<\/td>\n152<\/td>\n68<\/td>\n<\/tr>\n
Vodafone<\/a><\/td>\n7.3<\/td>\n74<\/td>\n69<\/td>\n<\/tr>\n
Sky Broadband<\/a><\/td>\n5.6<\/td>\n44<\/td>\n47<\/td>\n<\/tr>\n
Three UK<\/a><\/td>\n5.4<\/td>\n72<\/td>\n153<\/td>\n<\/tr>\n
Shell Energy<\/td>\n3.4<\/td>\n24<\/td>\n11<\/td>\n<\/tr>\n
Plusnet<\/a><\/td>\n3.4<\/td>\n33<\/td>\n40<\/td>\n<\/tr>\n
BT<\/a><\/td>\n1.4<\/td>\n75<\/td>\n42<\/td>\n<\/tr>\n
NOW (NOW TV<\/a>)<\/td>\n1<\/td>\n31<\/td>\n81<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Finally, it’s worth noting that most AltNets also tend to be absent from commercial price comparison sites, which is the means by which many consumers hunt for a new ISP. But of course you won’t find this problem on ISPreview.co.uk as we don’t charge ISPs a fee to be listed, it’s free.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of 2,000 UK adults (conducted during May 2023), which was commissioned by Uswitch, has found that only 15% of respondents have heard of altnets before.<\/p>\n","protected":false},"author":1,"featured_media":25538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[56,34],"class_list":["post-34952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-fttp","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\n85% of UK People Haven't Heard of Alternative Broadband Networks - ISPreview UK<\/title>\n<meta name=\"description\" content=\"One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"85% of UK People Haven't Heard of Alternative Broadband Networks - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T08:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-06T09:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/confused_uk_consumer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"85% of UK People Haven’t Heard of Alternative Broadband Networks\",\"datePublished\":\"2023-07-06T08:42:54+00:00\",\"dateModified\":\"2023-07-06T09:51:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\"},\"wordCount\":626,\"commentCount\":19,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nggallery_import\\\/confused_uk_consumer.jpg\",\"keywords\":[\"FTTP\",\"Statistics\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\",\"name\":\"85% of UK People Haven't Heard of Alternative Broadband Networks - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nggallery_import\\\/confused_uk_consumer.jpg\",\"datePublished\":\"2023-07-06T08:42:54+00:00\",\"dateModified\":\"2023-07-06T09:51:25+00:00\",\"description\":\"One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nggallery_import\\\/confused_uk_consumer.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nggallery_import\\\/confused_uk_consumer.jpg\",\"width\":768,\"height\":768,\"caption\":\"Confused uk consumer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2023\\\/07\\\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"85% of UK People Haven’t Heard of Alternative Broadband Networks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"85% of UK People Haven't Heard of Alternative Broadband Networks - ISPreview UK","description":"One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html","og_locale":"en_GB","og_type":"article","og_title":"85% of UK People Haven't Heard of Alternative Broadband Networks - ISPreview UK","og_description":"One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2023-07-06T08:42:54+00:00","article_modified_time":"2023-07-06T09:51:25+00:00","og_image":[{"width":768,"height":768,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/confused_uk_consumer.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"85% of UK People Haven’t Heard of Alternative Broadband Networks","datePublished":"2023-07-06T08:42:54+00:00","dateModified":"2023-07-06T09:51:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html"},"wordCount":626,"commentCount":19,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/confused_uk_consumer.jpg","keywords":["FTTP","Statistics"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html","name":"85% of UK People Haven't Heard of Alternative Broadband Networks - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage"},"thumbnailUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/confused_uk_consumer.jpg","datePublished":"2023-07-06T08:42:54+00:00","dateModified":"2023-07-06T09:51:25+00:00","description":"One of the biggest challenges for cheaper, and often faster, alternative broadband networks is the issue of consumer awareness. A new Opinium survey of","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#primaryimage","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/confused_uk_consumer.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2021\/01\/nggallery_import\/confused_uk_consumer.jpg","width":768,"height":768,"caption":"Confused uk consumer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/85-of-uk-people-havent-heard-of-alternative-broadband-networks.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"85% of UK People Haven’t Heard of Alternative Broadband Networks"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/34952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=34952"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/34952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media\/25538"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=34952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=34952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=34952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}