{"id":35019,"date":"2023-07-12T09:37:59","date_gmt":"2023-07-12T08:37:59","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=35019"},"modified":"2023-07-12T13:41:40","modified_gmt":"2023-07-12T12:41:40","slug":"study-claims-sky-has-most-confusing-broadband-contract-of-big-uk-isps","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/study-claims-sky-has-most-confusing-broadband-contract-of-big-uk-isps.html","title":{"rendered":"Study Claims Sky Has Most Confusing UK Broadband Contract of Big ISPs"},"content":{"rendered":"

A new study by Uswitch<\/a>, which adopted a Flesch\u2013Kincaid readability test to examine the Terms & Conditions (T&Cs) of all the major UK broadband ISPs, has concluded that Sky Broadband<\/a>’s terms are the “trickiest<\/em>” for customers to understand. On the other hand, Plusnet<\/a>’s terms were found to be the “most straightforward<\/em>“.<\/p>\n

In an ideal world, we’d all fully read the T&Cs for every new service we joined before completing an order, but in reality most consumers will just skip – or at best, skim read – the massive ‘wall of text’ that typically resembles a modern T&C document.<\/p>\n

NOTE:<\/strong> One often ignored issue is that, sometimes, if you try to read through the full T&C during an order process, then your browser session may expire, and you’ll have to start again.<\/div>\n

The reason for this isn’t merely that few people have the spare time, or patience, necessary to read all the way through what can feel like a mini novel. But such text can also be incredibly complex, with the worst offenders being stacked full of unfamiliar terms and legal language that make about as much sense as asking a 3-year-old to read through Leo Tolstoy’s War & Peace.<\/p>\n

In order to understand just how bad some T&C’s can be in this industry, the new study put the T&C’s for all of the market’s largest broadband ISPs though a Flesch\u2013Kincaid<\/strong> readability test, which are readability tests designed to indicate how difficult a passage in English is to understand. Each provider was then given a Flesch Reading Ease score out of 100.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/strong><\/td>\nProvider<\/strong><\/td>\nReadability Score (\/100)<\/strong><\/td>\n<\/tr>\n
1<\/td>\nPlusnet<\/a><\/td>\n70.3<\/td>\n<\/tr>\n
2<\/td>\nBT<\/a><\/td>\n68.0<\/td>\n<\/tr>\n
3<\/td>\nTalkTalk<\/a><\/td>\n66.0<\/td>\n<\/tr>\n
4<\/td>\nVodafone<\/a><\/td>\n65.8<\/td>\n<\/tr>\n
5<\/td>\nEE<\/a><\/td>\n63.9<\/td>\n<\/tr>\n
6<\/td>\nZen Internet<\/a><\/td>\n61.3<\/td>\n<\/tr>\n
7<\/td>\nShell Energy<\/td>\n59.9<\/td>\n<\/tr>\n
8<\/td>\nVirgin Media<\/a><\/td>\n54.2<\/td>\n<\/tr>\n
9<\/td>\nSky Broadband<\/a><\/td>\n53.4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The analysis found that Sky’s broadband terms are the most confusing for readers, with a readability score of 53.4, which is almost 17 points lower than Plusnet<\/a> (70.3), who ranks highest. Sky\u2019s terms are also the longest at 26,756 words – 900% longer than the shortest written contract, EE<\/a>.<\/p>\n

However, neither overly short, nor overly long, terms and conditions lengths are in a providers’ favour as EE<\/a> and Sky rank in fifth and ninth place respectively. But the length of Plusnet\u2019s terms were also found to be the second shortest, with just 4,479 words.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new study by Uswitch, which adopted a Flesch\u2013Kincaid readability test to examine the Terms & Conditions (T&Cs) of all the major UK broadband ISPs, has concluded that Sky Broadband’s terms are the “trickiest” for customers to understand. On the other hand, Plusnet’s terms were found to be the “most straightforward“.<\/p>\n","protected":false},"author":1,"featured_media":33301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[150,474,405,66,34,74,475,96,98],"class_list":["post-35019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-awards","tag-bt","tag-ee","tag-sky-broadband","tag-statistics","tag-talktalk","tag-virgin-media","tag-vodafone","tag-zen-internet"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nStudy Claims Sky Has Most Confusing UK Broadband Contract of Big ISPs - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A new study by Uswitch, which adopted a Flesch\u2013Kincaid readability test to examine the Terms & Conditions (T&Cs) of all the major UK broadband\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/07\/study-claims-sky-has-most-confusing-broadband-contract-of-big-uk-isps.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Claims Sky Has Most Confusing UK Broadband Contract of Big ISPs - 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