{"id":35343,"date":"2023-08-04T14:50:26","date_gmt":"2023-08-04T13:50:26","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=35343"},"modified":"2023-08-04T14:52:20","modified_gmt":"2023-08-04T13:52:20","slug":"fifa-womens-world-cup-2023-drives-bt-uk-internet-traffic-surge","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/08\/fifa-womens-world-cup-2023-drives-bt-uk-internet-traffic-surge.html","title":{"rendered":"FIFA Women&#8217;s World Cup 2023 Drives BT UK Internet Traffic Surge"},"content":{"rendered":"<p>The FIFA Women&#8217;s World Cup 2023 kicked off last month and UK ISP <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a> (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>) reports that the three matches involving England&#8217;s squad have caused a modest, but noticeable, increase in broadband data traffic, rising by between 7-8% compared to an &#8220;<em>average<\/em>&#8221; day.<!--more--><\/p>\n<p>Typically, matches that take place outside a traditional holiday period and during normal working hours tend to drive a larger increase in usage, as people often attempt to stream such content while at work via their Smartphones, rather than a traditional TV broadcast. Naturally, the opposite is often true when outside working hours.<\/p>\n<blockquote><p><span style=\"color: #339966;\"><strong>Fixed Data Usage &#8211; England&#8217;s FIFA Women&#8217;s World Cup<\/strong><\/span><\/p>\n<p>\u27a4 England\u2019s opener against Haiti (July 22nd) drove an 8.2% increase in data usage across <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>\u2019s fixed network (compared to average day). Shown live on ITV, the game drove 1.03% of total demand across the fixed network.<\/p>\n<p>\u27a4 The following game against Denmark (July 28th) was twice as popular than the first match in terms of traffic on <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" rel=\"nofollow\" target=\"_blank\">BT<\/a>\u2019s fixed network (237TB vs 118.5TB). This England game drove 2.57% of total demand during match time.<\/p>\n<p>\u27a4 The final group game against China (August 1st) saw an 8.4% uptick in fixed data usage compared to an average day. The match drove 1.12% of overall demand during the two-hour time period.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" rel=\"nofollow\" target=\"_blank\">EE<\/a> also narrowed its analysis down to the 13 hometowns of England Women\u2019s players to see where the percentage increases in fixed data usage to stream England\u2019s World Cup games were most pronounced. For example, Ella Toone\u2019s hometown of Tyldesley (Wigan) saw the biggest increase (54.79% average).<\/p>\n<blockquote><p><span style=\"color: #339966;\"><strong>England Women\u2019s Hometowns Ranked by % Increases Traffic (WWC Matches)<\/strong><\/span><\/p>\n<p><strong>1. Ella Toone (Manchester United) &#8211; Tyldesley<\/strong><br \/>\na. Average increase: 54.79%<br \/>\nb. Maximum increase: 87.01%<\/p>\n<p><strong>2. Lauren Hemp (Manchester City) \u2013 North Walsham<\/strong><br \/>\na. Average increase: 50.23%<br \/>\nb. Maximum increase: 83.60%<\/p>\n<p><strong>3. Rachel Daly (Aston Villa) &#8211; Harrogate<\/strong><br \/>\na. Average increase: 45.44%<br \/>\nb. Maximum increase: 73.85%<\/p>\n<p><strong>4. Jess Carter (Chelsea) &#8211; Warwick<\/strong><br \/>\na. Average increase: 31.83%<br \/>\nb. Maximum increase: 64.82%<\/p>\n<p><strong>5. Georgia Stanway (Bayern Munich) &#8211; Barrow<\/strong><br \/>\na. Average increase: 47.03%<br \/>\nb. Maximum increase: 63.46%<\/p>\n<p><strong>6. Millie Bright (Chelsea) \u2013 Sheffield<\/strong><br \/>\na. Average increase: 39.63%<br \/>\nb. Maximum increase: 62.39%<\/p>\n<p><strong>7. Mary Earps (Manchester United) &#8211; Nottingham<\/strong><br \/>\na. Average increase: 39.32%<br \/>\nb. Maximum increase: 58.20%<\/p>\n<p><strong>8. Chloe Kelly (Manchester City) &#8211; Ealing<\/strong><br \/>\na. Average increase: 36.54%<br \/>\nb. Maximum increase: 55.35%<\/p>\n<p><strong>9. Alex Greenwood (Manchester City) &#8211; Liverpool<\/strong><br \/>\na. Average increase: 23.62%<br \/>\nb. Maximum increase: 51.16%<\/p>\n<p><strong>10. Lauren James (Chelsea) \u2013 Richmond-upon-Thames<\/strong><br \/>\na. Average increase: 34.63%<br \/>\nb. Maximum increase: 49.97%<\/p>\n<p><strong>11. Alessia Russo (Arsenal) \u2013 Maidstone<\/strong><br \/>\na. Average increase: 31.41%<br \/>\nb. Maximum increase: 43.05%<\/p>\n<p><strong>12. Keira Walsh (Barcelona) &#8211; Rochdale<\/strong><br \/>\na. Average increase: 19.29%<br \/>\nb. Maximum increase: 25.48%<\/p>\n<p><strong>13. Lucy Bronze (Barcelona) \u2013 Berwick-upon-tweed<\/strong><br \/>\na. Average increase: 16.42%<br \/>\nb. Maximum increase: 23.01%<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The FIFA Women&#8217;s World Cup 2023 kicked off last month and UK ISP EE (BT) reports that the three matches involving England&#8217;s squad have caused a modest, but noticeable, increase in broadband data traffic, rising by between 7-8% compared to an &#8220;average&#8221; day.<\/p>\n","protected":false},"author":1,"featured_media":26606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,405,34],"class_list":["post-35343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-ee","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA Women&#039;s World Cup 2023 Drives BT UK Internet Traffic Surge - 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