{"id":35750,"date":"2023-09-18T14:57:55","date_gmt":"2023-09-18T13:57:55","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=35750"},"modified":"2023-11-15T16:13:11","modified_gmt":"2023-11-15T16:13:11","slug":"britains-broadcasters-prep-new-free-live-tv-service-via-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/09\/britains-broadcasters-prep-new-free-live-tv-service-via-broadband.html","title":{"rendered":"Britain’s Broadcasters Prep New Free Live TV Service via Broadband"},"content":{"rendered":"

The BBC<\/a>, ITV, Channel 4 and Channel 5 have today announced what seems to be an “evolution<\/em>” of the existing Freeview<\/a> (inc. Freeview Play) IPTV platform. Called ‘Freely’, the new platform will be a free TV service that delivers live TV over your UK home broadband ISP connection (probably mobile too).<\/p>\n

The idea of delivering live TV over a broadband connection is of course nothing new and various set-top-boxes, as well as other platforms, can already do something similar. But the current Freeview platform is a bit more centred around on-demand content, while Freely<\/strong> viewers will be able to easily browse and watch live TV channels together with on-demand content streamed straight to their smart TV via the internet.<\/p>\n

NOTE:<\/strong> Freely is being developed by Everyone TV<\/a> (formerly Digital UK), the organisation which runs free TV in the UK and is jointly owned by the BBC<\/a>, ITV, Channel 4 and Channel 5.<\/div>\n

The development of this new platform is necessary because the old age of broadcasting TV via the airwaves is going to slowly come to an end as gigabit-capable broadband achieves near universal coverage, which is likely to be achieved by around the end of 2030 (Project Gigabit target). Not that you strictly need gigabit speeds for such a task – most HD video streams will work in 3-6Mbps and about 99% of the country can already access that.<\/p>\n

Set for launch sometime in 2024, Freely will be built-in to the next generation of smart TVs and feature a line-up of public service broadcaster content and other free-to-air channels. It will aim to “replicate the terrestrial TV experience, building on the heritage and popularity of the Freeview TV platform, currently used in 16m homes<\/em>.”<\/p>\n

The announcement notes that 15% (around 4 million) of UK TV homes are already considered to be IP-only (broadband-only).<\/p>\n

Jonathan Thompson, CEO of Everyone TV, said:<\/strong><\/p>\n

“We are delighted to be working with the public service broadcasters on the next phase of free TV\u2019s evolution. This new development is a reflection of the fact that a growing number of UK viewers are watching content online, but still want easy access to the shared experience of live TV.<\/p>\n

Our aim is to ensure that all viewers have access to a free, aggregated live TV experience that champions British content and is delivered in a way that suits audience needs and preferences. Every one of us should be able to share in the best of British ideas and creativity on TV.”<\/p><\/blockquote>\n

At this stage there isn’t much technical detail available about the service, such as in terms of what video and audio codecs \/ standards it will use, whether channels will all now be broadcast in HD, 4K (UltraHD) or HDR and what sort of connection speeds end-users will require. But we hope to learn more about that in the not-too-distant future.<\/p>\n

The broadcasters\u2019 IP channels are also available via dedicated linear TV subscription services, such as Sky Stream<\/a> and Virgin Stream, as well as within broadcasters\u2019 VoD apps such as BBC<\/a> iPlayer and ITVX.<\/p>\n","protected":false},"excerpt":{"rendered":"

The BBC, ITV, Channel 4 and Channel 5 have today announced what seems to be an “evolution” of the existing Freeview (inc. Freeview Play) IPTV platform. Called ‘Freely’, the new platform will be a free TV service that delivers live TV over your UK home broadband ISP connection (probably mobile too).<\/p>\n","protected":false},"author":1,"featured_media":23720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,1645],"tags":[45,42],"class_list":["post-35750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","category-key_uk_isp_industry_developments","tag-video-streaming","tag-iptv"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"\nBritain's Broadcasters Prep New Free Live TV Service via Broadband - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The BBC, ITV, Channel 4 and Channel 5 have today announced what seems to be an "evolution" of the existing Freeview (inc. 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