{"id":36264,"date":"2023-11-09T00:02:28","date_gmt":"2023-11-09T00:02:28","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=36264"},"modified":"2023-11-08T13:10:42","modified_gmt":"2023-11-08T13:10:42","slug":"survey-suspects-uk-broadband-isps-profit-from-confusing-jargon","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/11\/survey-suspects-uk-broadband-isps-profit-from-confusing-jargon.html","title":{"rendered":"Survey Suspects UK Broadband ISPs Profit from Confusing Jargon"},"content":{"rendered":"

Do you know your FTTPs from your Gigabits, FTTC<\/a> and ADSL<\/a>? A new survey of 2,008 UK broadband customers, which was conducted between 18th to 20th October 2023 by Broadband Genie<\/a>, has found that 63% feel internet providers use “confusing language<\/em>” and 54% believe they “hide behind baffling jargon to squeeze more money out of customers<\/em>“.<\/p>\n

The survey presented respondents with a range of terms used by broadband ISPs on their websites, in contracts, and in their advertising, and asked if they could confidently explain what each meant. But none of the terms was fully understood by more than half of the respondents and 30% couldn’t define “broadband<\/em>” itself (in fairness, broadband is quite a fluid term and doesn’t have a particularly solid definition).<\/p>\n

Similarly, the survey found that only 5% of consumers understand the term FTTP<\/a>, while 46% admitted they don\u2019t know the difference between “superfast<\/em>” and “ultrafast<\/em>” speeds. Once again, the latter isn’t too surprising because the definitions do differ, depending upon when they’ve been used and by whom.<\/p>\n

For example, most people and network operators have historically defined “ultrafast<\/em>” as starting at 100Mbps (download), but Ofcom<\/a> oddly uses 300Mbps+. As for “superfast<\/em>“, today it usually means 30Mbps+, but in the past it meant 24Mbps+. And don’t even get us started on the abuse of “fibre broadband<\/em>” terminology, which is something that the regulator may soon clampdown on (here<\/a>).<\/p>\n

Additional Survey Results<\/strong><\/span><\/p>\n

\u27a4 73% of people aged 65 and over are confused by broadband terminology – the highest of all age groups – compared with 56% of those aged between 25 and 34-years-old.<\/p>\n

\u27a4 Only 17% are confident they know the difference between fibre and full fibre.<\/p>\n

\u27a4 When it comes to the ISPs, 74% of Plusnet<\/a> customers express the desire for clearer broadband terminology – the highest out of the main broadband providers – compared with 55% of Vodafone<\/a> customers.<\/p>\n

\u27a4 31% admit they have been put off from switching broadband providers or signing up to a new deal because of the confusing language.<\/p><\/blockquote>\n

The survey then helpfully includes somewhat of a jargon buster to clarify what each term means, although this does make the odd mistake. For example, gigabit broadband isn’t just “typically only available in locations<\/em>” with FTTP<\/a> and can, in fact, also be delivered to over half of the country via Virgin Media<\/a>’s older Hybrid Fibre Coax<\/strong> (HFC) network. Not to mention that various wireless networks can also achieve 1Gbps+ speeds.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Broadband term<\/strong><\/div>\n<\/td>\n
\n
% of people who understand what it means<\/strong><\/div>\n<\/td>\n
\n
What it actually means<\/strong><\/div>\n<\/td>\n<\/tr>\n
\n\n
3.4%<\/div>\n<\/td>\n
\n
\n\n
4.0%<\/div>\n<\/td>\n
\n
\n
FTTP<\/strong><\/div>\n<\/td>\n
\n
4.8%<\/div>\n<\/td>\n
\n
FTTP stands for Fibre to the Premises. This is effectively the same as FTTH and can be known as full-fibre broadband.<\/div>\n<\/td>\n<\/tr>\n
\n
Gigabit broadband<\/strong><\/div>\n<\/td>\n
\n
5.8%<\/div>\n<\/td>\n
\n
Gigabit broadband is a network connection with a speed of at least 1 gigabit per second – the equivalent of 1,000 Megabits per second. Gigabit speeds are typically only available in locations with fibre-to-the-premises (FTTP) connections.<\/div>\n<\/td>\n<\/tr>\n
\n
Fair use policy<\/strong><\/div>\n<\/td>\n
\n
7.9%<\/div>\n<\/td>\n
\n
A Fair use Policy (FUP) is a limit placed on broadband usage by a provider, even for those with unlimited plans. It limits excessive data use at peak times, so there’s enough bandwidth for everyone online.<\/div>\n<\/td>\n<\/tr>\n
\n\n
8.0%<\/div>\n<\/td>\n
\n
\n
Bandwidth<\/strong><\/div>\n<\/td>\n
\n
8.8%<\/div>\n<\/td>\n
\n
Bandwidth refers to the maximum capacity of your internet connection. If video streaming in HD uses \u201ca lot of bandwidth” it means a lot of your connection’s data transfer capacity is being taken up and other activities will be slower.<\/div>\n<\/td>\n<\/tr>\n
\n
Mb or Mbps<\/strong><\/div>\n<\/td>\n
\n
10.3%<\/div>\n<\/td>\n
\n
Megabits per second (Mbps or Mb) is a unit of measurement for data transfer speed, typically used to describe internet connection or network download\/upload rates.<\/div>\n<\/td>\n<\/tr>\n
\n
Ultrafast broadband<\/strong><\/div>\n<\/td>\n
\n
14.3%<\/div>\n<\/td>\n
\n
Ultrafast broadband refers to an extremely high-speed internet connection, typically exceeding 300Mbps, which can range up to Gigabit speeds, providing swift data transfer and download\/upload capabilities.<\/div>\n<\/td>\n<\/tr>\n
\n
Superfast broadband<\/strong><\/div>\n<\/td>\n
\n
16.2%<\/div>\n<\/td>\n
\n
Superfast broadband refers to an internet connection with download speeds from 30Mbps up to about 100Mbps.<\/div>\n<\/td>\n<\/tr>\n
\n
Broadband<\/strong><\/div>\n<\/td>\n
\n
30.1%<\/div>\n<\/td>\n
\n
Broadband is a high-capacity, high-speed internet connection that allows for the simultaneous transmission of a wide range of digital data, such as text, audio, and video, over a single connection.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

All of this helps to explain why most ISPs prefer to use general broadband speeds to illustrate their packages, since a simple numerical value is often a lot simpler to understand than the many different acronyms and terms used to describe different connection technologies, service policies and methods.<\/p>\n

As mentioned briefly earlier, Ofcom<\/a> are due to propose new guidance that will require ISPs to provide clearer descriptions of the broadband technologies being used. In the case of “fibre” based connections, this would mean providers using one or two terms, such as \u2018fibre\u2019, \u2018cable\u2019, \u2018full-fibre\u2019, \u2018copper\u2019 or \u2018part-fibre\u2019, in a consistent way. Crucially, ‘fibre’ and full-fibre’ would only be allowed to reference FTTP.<\/p>\n

The approach is welcome, although it does leave open a question mark over how some networks, such as those using Fibre-to-the-Building<\/strong> (FTTB) solutions for part of their network (e.g. Hyperoptic<\/a>), should implement this. FTTB does bring a fibre optic cable into the building, but in an apartment block the last few metres might still be tackled via copper-based Ethernet cable and a lot of that is Cat 5E<\/a> or older cable, which can’t handle speeds above 1Gbps.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you know your FTTPs from your Gigabits, FTTC and ADSL? A new survey of 2,008 UK broadband customers, which was conducted between 18th to 20th October 2023 by Broadband Genie, has found that 63% feel internet providers use “confusing language” and 54% believe they “hide behind baffling jargon to squeeze more money out of […]<\/p>\n","protected":false},"author":1,"featured_media":25538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[36,34],"class_list":["post-36264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-ofcom-regulation","tag-statistics"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/111377661994073919","error":""},"yoast_head":"\nSurvey Suspects UK Broadband ISPs Profit from Confusing Jargon - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Do you know your FTTPs from your Gigabits, FTTC and ADSL? 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