{"id":3631,"date":"2013-07-03T10:03:08","date_gmt":"2013-07-03T09:03:08","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=3631"},"modified":"2013-07-03T10:09:13","modified_gmt":"2013-07-03T09:09:13","slug":"deloitte-study-finds-big-broadband-speed-divide-in-north-west-england","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/07\/deloitte-study-finds-big-broadband-speed-divide-in-north-west-england.html","title":{"rendered":"Deloitte Study Finds Big Broadband Speed Divide in North West England"},"content":{"rendered":"<p>A new study from global financial services firm <a href=\"http:\/\/www.deloitte.com\" target=\"_blank\">Deloitte<\/a> has unsurprisingly revealed a big <em>Digital Speed Divide<\/em> between the performance of broadband internet connections across the North West of England, which it fears could damage business. Speeds were found to vary\u00a0between a low of 3.94Mbps and a peak of\u00a060Mbps+.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>&#8217;s most recent study of national UK fixed line broadband ISP speeds (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2013\/03\/ofcom-finds-average-broadband-isp-speeds-in-the-uk-hit-mbps.html\" target=\"_blank\">here<\/a>) reported that the average internet download rate was 12Mbps (Megabits per second). By comparison Deloitte&#8217;s study found the slowest speed in the rural <strong>South Lakes<\/strong> area of Cumbria at just 3.94Mbps, while the peak of 60Mbps+ was discovered in Manchester City Centre.<\/p>\n<p>Elsewhere the firm found that people in <strong>Preston<\/strong> city (Lancashire) had speeds of 41Mbps, while <strong>Haydock<\/strong> resolved to deliver up to 26.5Mbps and <strong>Birkenhead<\/strong> experienced 30Mbps. Meanwhile those at the bottom were <strong>Warrington<\/strong> with speeds of just 6.19Mbps, <strong>Bolton<\/strong> on 6.51Mbps and <strong>Prestbury<\/strong> with 9.81Mbps.<\/p>\n<p>It goes without saying that a significant divide still exists between urban and rural areas, which is sadly nothing new and has been well documented for many years. <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>&#8217;s own study notes that the average speed for rural areas is 5.1Mbps, which rises to 13.9Mbps in urban areas. But Deloitte also reminds us that poor speeds are also still a problem for some large towns, which we covered in more detail last year (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2012\/04\/lack-of-fast-broadband-is-not-just-a-problem-for-uk-rural-areas.html\" target=\"_blank\">here<\/a>).<\/p>\n<blockquote class=\"bq1\"><p><strong>Jodi Birkett, TMT Partner at Deloitte, said (<a href=\"http:\/\/bdaily.co.uk\/technology\/02-07-2013\/vast-discrepancies-found-across-north-west-broadband-speeds\/\" target=\"_blank\">Bdaily<\/a>):<\/strong><\/p>\n<p>&#8220;<em>What we\u2019re seeing here is a lack of consistency. Businesses are essentially playing a lottery &#8211; some have access to superfast connections while others are having to make do with much slower speeds that would be more likely to be found in family homes. This will no doubt impact on their day-to-day activities.<\/em><\/p>\n<p><em>Infrastructure isn\u2019t just about roads and rail, it\u2019s about connectivity too. Broadband has become something that all businesses completely rely on, so it should be right at the top of the priority list.<\/em><\/p>\n<p><em>To put it plainly, those companies with slower broadband speeds are at a huge disadvantage. It\u2019s crucial that the investment in our broadband infrastructure continues in order to level the playing field for all businesses in the North West<\/em>.&#8221;<\/p><\/blockquote>\n<p>This is of course a big part of the reason why the government&#8217;s national \u00a31.2bn strategy to make fixed line superfast broadband services available to<strong> 95% of the country by 2017<\/strong> exists in the first place. Not to mention the effort to boost <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/3g\">3G<\/a> and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/4g\">4G<\/a> based mobile broadband coverage out to 98-99%.<\/p>\n<p>But work to focus some of this State Aid on disadvantaged urban areas has been stalled by EU <strong>competition concerns<\/strong> (i.e. the expectation is that private sector investment should be an easier case to make for urban areas), which has instead resulted in an equally controversial <strong>voucher scheme<\/strong> to help businesses cover the installation charges for faster connectivity (<a href=\"http:\/\/www.ispreview.co.uk\/index.php\/2013\/06\/uk-government-details-connection-vouchers-to-boost-urban-broadband.html\" target=\"_blank\">here<\/a>).<\/p>\n<p>In related news the <a href=\"http:\/\/www.agma.gov.uk\/latest-news\/broadband-in-gm-we-would-like-your-views\/index.html\" target=\"_blank\">Association of Greater Manchester Authorities<\/a> (AGMA) is currently applying for <strong>\u00a34.9m of EU funding<\/strong>, which will be on top of the \u00a312m from the <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bduk\" target=\"_blank\">Broadband Delivery UK<\/a> scheme (\u00a3150m urban broadband fund), to help upgrade local broadband infrastructure. But their plan, which is open to feedback until <strong>1<sup>st<\/sup> August 2013<\/strong>, could face similar hurdles to those mentioned above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study from global financial services firm Deloitte has unsurprisingly revealed a big Digital Speed Divide between the performance of broadband internet connections across the North West of England, which it fears could damage business. Speeds were found to vary\u00a0between a low of 3.94Mbps and a peak of\u00a060Mbps+.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472,34],"class_list":["post-3631","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-business","tag-statistics"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deloitte Study Finds Big Broadband Speed Divide in North West England - ISPreview UK<\/title>\n<meta name=\"description\" content=\"A new study from global financial services firm Deloitte has unsurprisingly revealed a big Digital Speed Divide between the performance of broadband\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2013\/07\/deloitte-study-finds-big-broadband-speed-divide-in-north-west-england.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deloitte Study Finds Big Broadband Speed Divide in North West England - 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