{"id":36538,"date":"2023-12-08T08:00:22","date_gmt":"2023-12-08T08:00:22","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=36538"},"modified":"2023-12-07T15:20:57","modified_gmt":"2023-12-07T15:20:57","slug":"bt-uk-heralds-maud-technology-to-boost-delivery-of-internet-and-video-content","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2023\/12\/bt-uk-heralds-maud-technology-to-boost-delivery-of-internet-and-video-content.html","title":{"rendered":"BT UK Heralds MAUD Technology to Boost Delivery of Internet and Video Content"},"content":{"rendered":"<p>Telecoms giant <a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a> has today unveiled the development of a new <a class=\"shortlink shortlink-105 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ip\" target=\"_blank\" rel=\"\" title=\"internet protocol address\" data-chref=\"https:\/\/www.ispreview.co.uk\/jargon\/jargon_detail.php?IP---Internet-Protocol-42\">IP<\/a> transmission technology, called MAUD (Multicast-Assisted Unicast Delivery), which promises to be a more reliable, quality-focused and sustainable way of delivering content (e.g. video and TV) over the internet &#8211; doing it in a way that&#8217;s both cheaper and more efficient.<!--more--><\/p>\n<p>Unlike traditional &#8220;<em>unicast<\/em>&#8221; delivery methods, where each broadband connected viewer watches the action via a dedicated, personal internet stream, MAUD technology uses &#8220;<em>multicast<\/em>&#8221; to group those single streams into one shared one, directing it to those that want to watch the action.<\/p>\n<div class=\"bq2\"><strong>NOTE:<\/strong> MAUD technology uses up to 50% less bandwidth during peak events, reducing energy usage through the use of fewer caches.<\/div>\n<div align=\"center\"><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" style=\"padding: 0px; width: 100%;\" src=\"https:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2023-article-illustrations\/BT-MAUD-Diagram.webp\" alt=\"BT-MAUD-Diagram\"><\/div>\n<p>MAUD has a further advantage over &#8216;ordinary&#8217; multicast streams, as its integration is made completely transparent to the player application. This means content service providers (<a class=\"shortlink shortlink-95 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\" rel=\"\" title=\"bbc\" data-chref=\"https:\/\/www.bbc.co.uk\">BBC<\/a>, Netflix etc.) don&#8217;t need to modify their customer apps to take advantage of this technology, which will save them both time and money.<\/p>\n<p>Removing the need to select and serve millions of individual streams to viewers &#8220;<em>substantially increases the efficiency of content delivery, but also reduces environmental impact and overall costs<\/em>&#8221; for broadcasters, Content Delivery Networks (CDNs), broadband ISPs and mobile operators etc.<\/p>\n<blockquote class=\"bq1\"><p><strong>Howard Watson, <a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a>&#8217;s Chief Security and Networks Officer, said:<\/strong><\/p>\n<p>\u201cMAUD is a major breakthrough in how we deliver content over the internet. Developed in our world leading labs at Adastral Park in Suffolk, MAUD could be a key solution to how we manage ever increasing traffic loads. By combining individual streams, MAUD delivers a more reliable, consistent picture, no matter whether customers are watching over Wi-Fi, fibre or mobile networks.\u201d<\/p><\/blockquote>\n<p>MAUD was developed by the <strong>Content Delivery Research<\/strong> (CDR) team at BT\u2019s Research Labs, based at Adastral Park in Suffolk. Analysys Mason has reportedly described the new multicast technology as being, in principle, the most &#8220;<em>technically efficient technology for <a class=\"shortlink shortlink-105 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ip\" target=\"_blank\" rel=\"\" title=\"internet protocol address\" data-chref=\"https:\/\/www.ispreview.co.uk\/jargon\/jargon_detail.php?IP---Internet-Protocol-42\">IP<\/a>-delivery of live content<\/em>&#8221; &#8211; that is not a small claim to make.<\/p>\n<p>As usual, the real proof can only ever be found in the pudding. BT is already working with major broadcasters and platforms, such as the <a class=\"shortlink shortlink-95 shortlink-chref\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/bbc\" target=\"_blank\" rel=\"\" title=\"bbc\" data-chref=\"https:\/\/www.bbc.co.uk\">BBC<\/a>, to develop, trial and then hopefully deploy MAUD to support live and events coverage in 2024 (it&#8217;ll also be useful for non-live content too).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telecoms giant BT has today unveiled the development of a new IP transmission technology, called MAUD (Multicast-Assisted Unicast Delivery), which promises to be a more reliable, quality-focused and sustainable way of delivering content (e.g. video and TV) over the internet &#8211; doing it in a way that&#8217;s both cheaper and more efficient.<\/p>\n","protected":false},"author":1,"featured_media":23720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,45,42],"class_list":["post-36538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-video-streaming","tag-iptv"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/111543748167289711","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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