{"id":37514,"date":"2024-03-14T00:01:24","date_gmt":"2024-03-14T00:01:24","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=37514"},"modified":"2024-03-13T15:14:23","modified_gmt":"2024-03-13T15:14:23","slug":"vodafone-uk-launch-broadband-isp-switching-campaign-with-100-for-early-exits","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2024\/03\/vodafone-uk-launch-broadband-isp-switching-campaign-with-100-for-early-exits.html","title":{"rendered":"Vodafone UK Launch Broadband ISP Switching Campaign with \u00a3100 for Early Exits"},"content":{"rendered":"

Telecoms provider Vodafone<\/a> UK will today launch “The Great British Telecoms Switch<\/em>” campaign, which encourages those on Openreach<\/a>’s wider fixed broadband and phone network – with different ISPs – to save money by switching to their service. New customers who take their top 900Mbps FTTP<\/a> plan will also get up to \u00a3100 to cover any early exit fees.<\/p>\n

The campaign highlights how “many UK consumers are unaware that BT<\/a>, EE<\/a>, Sky and Vodafone<\/a> broadband all receive the same broadband technology, supplied by Openreach<\/a> who run some of the nation\u2019s broadband network. This lack of understanding means that an estimated 8 million BT<\/a> customers are overpaying by over \u00a3200* a year for the same full fibre broadband also available with Vodafone<\/a><\/em>.”<\/p>\n

NOTE:<\/strong> The \u00a3200 figure appears to be based on a rough comparison between Vodafone’s 67Mbps Fibre 2 (\u00a327pm) and BT<\/a>’s equivalent 72Mbps Fibre 2 Broadband and Phone package (\u00a335.99pm) on a 24-month term. But you can also take BT’s plan without a phone for \u00a330.99.<\/div>\n

In fairness, price isn’t the only metric by which consumers judge a service and people will also be looking at other areas, such as support, speed, service quality, value added extras and so forth. Suffice to say, it can be very difficult to do a true apple to apple’s comparison, although Vodafone do have a reputation for delivering lower cost home broadband plans. The above price comparison also only looks at BT, while a lot of other ISPs use Openreach<\/a>’s network and have similarly cheap plans.<\/p>\n

The provider may also be missing a trick above by failing to highlight how their Cityfibre<\/a> based FTTP<\/a> packages are also even cheaper than their Openreach based FTTC<\/a> and FTTP<\/a> ones. But we suspect they may have done that to avoid causing too much consumer confusion, due to the differences in network coverage and performance (e.g. CityFibre<\/a>’s network covers c.3.5m premises but can deliver symmetric upload speeds).<\/p>\n

Max Taylor, CCO of Vodafone UK, said:<\/strong><\/p>\n

\u201cWe are launching our Great British Telecoms Switch to help people save money on their broadband and make it easier for them to switch. We are committed to Ofcom<\/a>\u2019s \u2018One Touch Switching\u2019 regulation and disappointed it was delayed by our competitors, so calling on them to make sure they hit the new deadline and start making it easier for customers to get the best deal\u201d.<\/p><\/blockquote>\n

The reference to One Touch Switching<\/strong> (OTS) above relates to Tuesday’s news (here<\/a>), which saw the organisation responsible for implementing the new switching system – TOTSCo – announce that it had delayed the official go-live date until 12th September 2024. Ofcom<\/a> pegged most of the blame for that delay at the feet of BT, Sky Broadband<\/a>, TalkTalk<\/a> and Virgin Media<\/a>.<\/p>\n

As for Vodafone’s offer to cover “up to<\/em>” \u00a3100 of early termination fees for customers who exit their contracts early in order to join Vodafone’s service. We think it would have been nice if they’d made that available across more of their packages, rather than just the top 900Mbps full fibre plan. Vodafone has done similar promotions in the past, and they’re not the only ISP offering to help cover exit fees (e.g. YouFibre<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Telecoms provider Vodafone UK will today launch “The Great British Telecoms Switch” campaign, which encourages those on Openreach’s wider fixed broadband and phone network – with different ISPs – to save money by switching to their service. New customers who take their top 900Mbps FTTP plan will also get up to \u00a3100 to cover any […]<\/p>\n","protected":false},"author":1,"featured_media":37516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[418,56,69,96],"class_list":["post-37514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-cityfibre","tag-fttp","tag-bt-openreach","tag-vodafone"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/112091109388241177","error":""},"yoast_head":"\nVodafone UK Launch Broadband ISP Switching Campaign with \u00a3100 for Early Exits - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Telecoms provider Vodafone UK will today launch "The Great British Telecoms Switch" campaign, which encourages those on Openreach's wider fixed broadband\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2024\/03\/vodafone-uk-launch-broadband-isp-switching-campaign-with-100-for-early-exits.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vodafone UK Launch Broadband ISP Switching Campaign with \u00a3100 for Early Exits - 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