{"id":37631,"date":"2024-03-25T10:34:06","date_gmt":"2024-03-25T10:34:06","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=37631"},"modified":"2024-03-25T10:35:19","modified_gmt":"2024-03-25T10:35:19","slug":"4th-utility-survey-finds-confusion-over-uk-broadband-terminology","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2024\/03\/4th-utility-survey-finds-confusion-over-uk-broadband-terminology.html","title":{"rendered":"4th Utility Survey Finds Confusion Over UK Broadband Terminology"},"content":{"rendered":"<p>Network builder and ISP <a href=\"https:\/\/the4thutility.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">4th Utility<\/a>, which is deploying a gigabit speed Fibre-to-the-Premises (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a>) network to UK homes and large residential buildings, has today published the results from a new survey of 2,000 people that found a &#8220;<em>major<\/em>&#8221; lack of understanding amongst consumers of crucial broadband terms.<!--more--><\/p>\n<p>The &#8220;<a href=\"https:\/\/landing.the4thutility.co.uk\/great-british-broadband-survey\" target=\"_blank\" rel=\"noopener\">Great British Broadband Survey<\/a>&#8221; found that only 1 in 5 UK residents know what &#8220;<em>full fibre<\/em>&#8221; means, which they claim is &#8220;<em>despite the fact it\u2019s already being used by most households<\/em>&#8220;. But according to <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a>, at present only 28% of those able to get a full fibre network have actually adopted the service, so this statement isn&#8217;t quite correct (they&#8217;ve perhaps confused coverage with take-up).<\/p>\n<div>\n<p>In fact, the broadband bewilderment stretches further. Even when told the exact meaning of full-fibre, some 20% of respondents still weren\u2019t sure if they had it or not. Some 45% said they did have it, with the remainder saying they didn\u2019t.<\/p>\n<p>The survey also found a &#8220;<em>considerable lack of understanding about crucial terms<\/em>&#8221; &#8211; not only full-fibre, but words such as bandwidth, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a> \u2013 and what is meant by \u2018superfast\u2019 and \u2018ultrafast\u2019 internet. Even fewer (9%) knew the meaning of terms such as bandwidth or Internet of Things (8%).<\/p>\n<blockquote><p><span style=\"color: #339966;\"><strong>Summary of Key Survey Highlights<\/strong><\/span><\/p>\n<p>\u27a4 A broadband outage (12%) ranks below a boiler breakdown (30%), water leak (23%) and total blackout (13%) as the household utility nightmare Brits fear the most.<\/p>\n<p>\u27a4 One in five respondents reported experiencing problems with slow internet at least three times a month. One in three said those problems happen up to twice a month. It\u2019s a cause of friction in many households, with 51% of respondents reporting they argue about slow Wi-Fi, with those heated discussions hitting three in ten of us a few times a month or more.<\/p>\n<p>\u27a4 Almost half of respondents shell out over \u00a330 a month for their broadband, with the bill for around one in ten coming in at \u00a350+. On average, it found that Brits pay \u00a333.52 a month.<\/p>\n<p>\u27a4 Over 50% of respondents experienced issues with their broadband speeds, and 14% said those issues are weekly. But correctly identifying the cause can be a challenge, and 7% of respondents even said not turning off their router at night was the culprit.<\/p>\n<p><img decoding=\"async\" class=\"ngg-singlepic ngg-none\" style=\"padding: 0px; width: 100%;\" src=\"https:\/\/www.ispreview.co.uk\/wp-content\/gallery\/2024-uk-internet-statistics\/Broadband-fault-causes.webp\" alt=\"Broadband-fault-causes\"><\/p><\/blockquote>\n<p>In fairness, consumer confusion over broadband terminology and acronyms is not a new problem, and it isn&#8217;t helped by the fact that governments and regulators frequently change their definitions. For example, in the UK &#8220;<em>superfast broadband<\/em>&#8221; used to mean download speeds of 24Mbps or faster, but this was later revised to 30Mbps+ to match the EU and these days it&#8217;s becoming increasingly tedious to think of either speed as being truly &#8220;<em>superfast<\/em>&#8220;.<\/p>\n<p>Likewise, much of the industry tends to think of 100Mbps+ as being the start of &#8220;<em>ultrafast<\/em>&#8221; performance, but <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> rather oddly decided to define it as 300Mbps+. Little wonder that most people prefer to just look at the advertised service speeds of a package to help them understand its performance (i.e. you don&#8217;t strictly need to know the jargon, you just want the service to work and work at the speed promised).<\/p>\n<p>Speaking of which, <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> recently finalised new guidelines (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/2023\/12\/new-ofcom-uk-rules-to-stop-misleading-use-of-fibre-broadband.html\">here<\/a>) that will effectively only allow broadband ISPs to use terms like \u201c<em>fibre<\/em>\u201d and \u201c<em>full-fibre<\/em>\u201d if their network brings fibre optic cables all the way to your home (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttp\">FTTP<\/a>\/B), which should help to end over a decade of terminology abuse (e.g. ISPs describing slower hybrid-fibre connections like <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/fttc\">FTTC<\/a> as being \u201c<em>fibre broadband<\/em>\u201c). But this won\u2019t be introduced until later in 2024.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Network builder and ISP 4th Utility, which is deploying a gigabit speed Fibre-to-the-Premises (FTTP) network to UK homes and large residential buildings, has today published the results from a new survey of 2,000 people that found a &#8220;major&#8221; lack of understanding amongst consumers of crucial broadband terms.<\/p>\n","protected":false},"author":1,"featured_media":25538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[34],"class_list":["post-37631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-statistics"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/112155882203770142","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4th Utility Survey Finds Confusion Over UK Broadband Terminology - 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