{"id":37839,"date":"2024-04-20T18:39:11","date_gmt":"2024-04-20T17:39:11","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=37839"},"modified":"2024-04-22T15:09:32","modified_gmt":"2024-04-22T14:09:32","slug":"smarty-named-best-uk-mobile-operator-in-which-2024-survey","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2024\/04\/smarty-named-best-uk-mobile-operator-in-which-2024-survey.html","title":{"rendered":"Tesco Named Best UK Mobile Operator in Which? 2024 Survey"},"content":{"rendered":"<p>Consumer magazine <a href=\"https:\/\/www.which.co.uk\/\" target=\"_blank\" rel=\"noopener\">Which?<\/a> has published the results of their latest 2024 consumer survey of UK mobile operators, which revealed the best and worst providers. Overall the four primary operators (<a class=\"shortlink shortlink-68\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" target=\"_blank\" rel=\"nofollow\" title=\"o2\">O2<\/a>, <a class=\"shortlink shortlink-43\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" target=\"_blank\" rel=\"nofollow\" title=\"ee home broadband\">EE<\/a>, <a class=\"shortlink shortlink-90\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" target=\"_blank\" rel=\"nofollow\" title=\"vodafone\">Vodafone<\/a> and <a class=\"shortlink shortlink-80\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/threeuk\" target=\"_blank\" rel=\"nofollow\" title=\"three uk\">Three UK<\/a>) came at or near the bottom of the table, while <a class=\"shortlink shortlink-156\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tescomobile\" target=\"_blank\" rel=\"nofollow\" title=\"tesco mobile\">Tesco Mobile<\/a> attracted the highest customer score.<!--more--><\/p>\n<p>The survey itself questioned 3,739 customers during January 2024, which produced an overall customer score based on service satisfaction and the customers&#8217; likelihood to recommend the service to others. The caveat of this is that the scores for some operators \u2013 particularly the smallest <strong>Mobile Virtual Network Operator<\/strong> (MVNO) providers \u2013 will inevitably be based on a fairly small sample size, so take with a pinch of salt.<\/p>\n<p>Overall, the highest rated mobile operator was Tesco, which delivered a customer score of 83%. In fact, the top half of the table was dominated by similar MVNO providers, while the primary operators could all be found toward the bottom of the table, with Three being named as the lowest rated provider.<\/p>\n<p>Take note that Which? retains the full results for those who go out and buy their magazine, thus the online release only provides a basic summary of their overall customer scores.<\/p>\n<blockquote style=\"line-height: 30px;\"><p><span style=\"color: #339966;\"><strong>Which? 2024 Mobile Survey<\/strong><\/span><br \/>\n<a class=\"shortlink shortlink-156\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/tescomobile\" target=\"_blank\" rel=\"nofollow\" title=\"tesco mobile\">Tesco Mobile<\/a> 83%<br \/>\n<a class=\"shortlink shortlink-1\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/smarty\" target=\"_blank\" rel=\"nofollow\" title=\"smarty\">Smarty<\/a> 82%<br \/>\n<a class=\"shortlink shortlink-25\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/giffgaffmobile\" target=\"_blank\" rel=\"nofollow\" title=\"giffgaff\">Giffgaff<\/a> 80%<br \/>\n<a class=\"shortlink shortlink-183\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/talkmobile\" target=\"_blank\" rel=\"nofollow\" title=\"Talkmobile\">Talkmobile<\/a> 79%<br \/>\n<a class=\"shortlink shortlink-92\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/voxi\" target=\"_blank\" rel=\"nofollow\" title=\"voxi\">Voxi<\/a> 77%<br \/>\n<a class=\"shortlink shortlink-7\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/idmobile\" target=\"_blank\" rel=\"nofollow\" title=\"id mobile\">iD Mobile<\/a> 77%<br \/>\n<a class=\"shortlink shortlink-180\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/lebara\" target=\"_blank\" rel=\"nofollow\" title=\"Lebara Mobile\">Lebara<\/a> Mobile 76%<br \/>\n<a class=\"shortlink shortlink-208\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/1pmobile\" target=\"_blank\" rel=\"nofollow\" title=\"1p Mobile\">1p Mobile<\/a> 72%<br \/>\n<a class=\"shortlink shortlink-43\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/eebroadband\" target=\"_blank\" rel=\"nofollow\" title=\"ee home broadband\">EE<\/a> 69%<br \/>\n<a class=\"shortlink shortlink-68\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/o2uk\" target=\"_blank\" rel=\"nofollow\" title=\"o2\">O2<\/a> 68%<br \/>\n<a class=\"shortlink shortlink-81\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/skymobile\" target=\"_blank\" rel=\"nofollow\" title=\"sky mobile\">Sky Mobile<\/a> 68%<br \/>\n<a class=\"shortlink shortlink-90\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vodafoneuk\" target=\"_blank\" rel=\"nofollow\" title=\"vodafone\">Vodafone<\/a> 68%<br \/>\n<a class=\"shortlink shortlink-167\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/asdamobile\" target=\"_blank\" rel=\"nofollow\" title=\"ASDA Mobile\">Asda<\/a> Mobile 67%<br \/>\n<a class=\"shortlink shortlink-145\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/britishtelecom\" target=\"_blank\" rel=\"nofollow\" title=\"BT\">BT<\/a> Mobile 67%<br \/>\nLycamobile 65%<br \/>\n<a class=\"shortlink shortlink-80\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/threeuk\" target=\"_blank\" rel=\"nofollow\" title=\"three uk\">Three UK<\/a> 60% (down from 66% last year)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Consumer magazine Which? has published the results of their latest 2024 consumer survey of UK mobile operators, which revealed the best and worst providers. Overall the four primary operators (O2, EE, Vodafone and Three UK) came at or near the bottom of the table, while Tesco Mobile attracted the highest customer score.<\/p>\n","protected":false},"author":1,"featured_media":24292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[150,474,405,32,63,96],"class_list":["post-37839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-awards","tag-bt","tag-ee","tag-o2","tag-three-uk","tag-vodafone"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/112304773874678268","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco Named Best UK Mobile Operator in Which? 2024 Survey - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Consumer magazine Which? 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