{"id":38956,"date":"2024-08-06T00:01:45","date_gmt":"2024-08-05T23:01:45","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=38956"},"modified":"2024-08-06T09:49:27","modified_gmt":"2024-08-06T08:49:27","slug":"mobile-operator-three-uk-adopts-new-price-hikes-policy","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2024\/08\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html","title":{"rendered":"Mobile Operator Three UK Adopts New Price Hikes Policy"},"content":{"rendered":"

Mobile network operator Three UK<\/a> has today followed BT<\/a>, EE<\/a>, Plusnet<\/a>, Vodafone<\/a> and TalkTalk<\/a> by introducing a new pricing policy that aligns with Ofcom<\/a>’s new guidance banning inflation-linked annual telecoms price rises (i.e. annual price increases will in the future be outlined in \u201cpounds and pence<\/em>\u201d).<\/p>\n

Just to recap. The market regulator recently banned annual price rises that are based off confusing inflation (CPI\/RPI) or percentage-based changes (here<\/a>). For example, this means that Three UK<\/a> will need to phase out their existing policy, which states: “Each April, your monthly charge will increase by the previous December’s Consumer Price Index (CPI) rate, plus 3.9%<\/em>.”<\/p>\n

However, Ofcom<\/a>\u2019s change was never designed to stop mid-contract hikes completely (it\u2019s more about making future pricing clearer and simpler), but it does at least require providers to tell customers precisely what any future price increases would be when they sign-up (\u201cin pounds and pence<\/em>\u201c). This rules out changes to core subscription prices that are linked to unknown future inflation values or percentages.<\/p>\n

Mobile operator Three UK<\/a> intends to adopt this change for “new and upgrading customers<\/em>” from September 2024 (existing customers will remain on the old policy until they upgrade or re-contract). In practical terms this means that annual prices (i.e. your core subscription price) will increase by between \u00a31 and \u00a31.50 a month each April, dependent on the data allowance of the contract.<\/p>\n

This approach a bit fairer than the blanket one adopted by others. However, given the currently low rate of CPI (2%), the new approach may still hit some customers on cheaper plans with hefty above inflation hikes that go beyond that of the old model; there’s not much of a victory for consumers in this (e.g. somebody paying \u00a37 per month for a 4GB plan today will be paying \u00a38 after April next year, which is a 14.29% increase!).<\/p>\n

Price Hikes by Data Allowance<\/strong><\/span>
\n\u27a4 4GB or less: \u00a31 more a month<\/p>\n

\u27a4 5GB-99GB: \u00a31.25 more a month<\/p>\n

\u27a4 100GB or more: \u00a31.50 more a month<\/p><\/blockquote>\n

In addition, Three’s 4G<\/a>\/5G<\/a> based Home Broadband customers will also see annual rises capped at \u00a32 a month per contract, which is below the \u00a33 increases seen on some of the aforementioned fixed line broadband ISPs.<\/p>\n

Elaine Carey, Chief Commercial Officer at Three UK, said:<\/strong><\/p>\n

\u201cLike many mobile providers, we regularly review and revise our pricing to ensure that we remain competitive and reflect the cost pressures we face as a business. While we have always made sure annual price changes are clear and transparent to customers, we want to provide greater clarity going forward. Our unique tiered approach means any increase is fair, while ensuring our prices remain competitive.\u201d<\/p><\/blockquote>\n

The fact that providers can now specify a specific rise ahead of time will of course do little to dampen calls for an outright ban on mid-contract hikes in favour of fixed term pricing, which is something we\u2019d support. But it’s worth remembering that the new policy, which won’t be enforced by Ofcom<\/a> until 17th January 2025, is only focused upon the core subscription price of a package (i.e. call charges and any paid add-ons may still adopt a different approach).<\/p>\n

At the same time we shouldn’t forget that not all providers adopt the same approach as the biggest players. Quite a few smaller providers, particularly newer alternative broadband networks (altnets) in the fixed line space, often promote packages with simple fixed price terms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile network operator Three UK has today followed BT, EE, Plusnet, Vodafone and TalkTalk by introducing a new pricing policy that aligns with Ofcom’s new guidance banning inflation-linked annual telecoms price rises (i.e. annual price increases will in the future be outlined in \u201cpounds and pence\u201d).<\/p>\n","protected":false},"author":1,"featured_media":24310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[36,63],"class_list":["post-38956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-ofcom-regulation","tag-three-uk"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/112911909397800071","error":""},"yoast_head":"\nMobile Operator Three UK Adopts New Price Hikes Policy - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Mobile network operator Three UK has today followed BT, EE, Plusnet, Vodafone and TalkTalk by introducing a new pricing policy that aligns with Ofcom's\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2024\/08\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Operator Three UK Adopts New Price Hikes Policy - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"Mobile network operator Three UK has today followed BT, EE, Plusnet, Vodafone and TalkTalk by introducing a new pricing policy that aligns with Ofcom's\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2024\/08\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-05T23:01:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T08:49:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/10\/nggallery_import\/three_uk_sim_card.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"828\" \/>\n\t<meta property=\"og:image:height\" content=\"827\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"Mobile Operator Three UK Adopts New Price Hikes Policy\",\"datePublished\":\"2024-08-05T23:01:45+00:00\",\"dateModified\":\"2024-08-06T08:49:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html\"},\"wordCount\":577,\"commentCount\":16,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/nggallery_import\\\/three_uk_sim_card.jpg\",\"keywords\":[\"Ofcom Regulation\",\"Three UK\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2024\\\/08\\\/mobile-operator-three-uk-adopts-new-price-hikes-policy.html\",\"name\":\"Mobile Operator Three UK Adopts New Price Hikes Policy - 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