{"id":39613,"date":"2024-10-04T08:03:53","date_gmt":"2024-10-04T07:03:53","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=39613"},"modified":"2024-10-04T08:06:07","modified_gmt":"2024-10-04T07:06:07","slug":"study-shows-impact-of-tourism-on-mobile-broadband-speeds-in-ceredigion","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2024\/10\/study-shows-impact-of-tourism-on-mobile-broadband-speeds-in-ceredigion.html","title":{"rendered":"Study Shows Impact of Tourism on Mobile Broadband Speeds in Ceredigion"},"content":{"rendered":"

The Growing Mid Wales<\/a> programme and network analyst firm Streetwave<\/a> have used their ongoing mobile connectivity study in Ceredigion (Wales) to reveal what sort of impact tourism has on mobile broadband performance in seaside towns (there’s a “major<\/em>” drop in data speeds) and thus where EE<\/a>, Vodafone<\/a>, Three UK<\/a> and O2<\/a> may need to upgrade.<\/p>\n

Just to recap. Streetwave have been harnessing waste (bin \/ refuse) collection lorries to map mobile network coverage and speeds in the area since earlier in the year (here<\/a>, here<\/a>, here<\/a>, here<\/a> and here<\/a>). In this setup, the trucks are installed with four off-the-shelf Smartphones using software from Streetwave on top, which run continuous network tests (once every 20 metres in rural areas and 5m in urban areas) as the vehicles go about their routes.<\/p>\n

NOTE:<\/strong> Throughput speed (consumer experience), signal strength, network generation and frequency band information are collected for all four of the main mobile network operators in the UK.<\/div>\n

However, as well as providing a general performance map, the data can also be used to see how mobile network performance changes over time in specific areas and that’s very relevant when it comes to understanding the impact of tourism season. Put another way, a big influx of new visitors, over a narrow period of time, often puts extra strain on local mobile networks and backhaul capacity.<\/p>\n

With its stunning coastline and rich cultural history, Ceredigion remains a popular location for tourists to visit during the summer holidays. With a native population of just 73,000, the county usually receives 300,000 – 350,000 visitors in the month of August. The study thus selected the popular tourism destination towns of Cardigan, New Quay and Aberaeron for closer analysis.<\/p>\n

The mobile coverage performance for all of the primary mobile network operators (MNOs) was then analysed across nearly every street in the towns during peak tourist season (August) and non-peak months (July & September). As you’d expect, the results show that all of the operators saw the median download and upload speeds that they deliver fall significantly during August.<\/p>\n

Impact of Summer Tourism on Ceredigion Mobile Data Speeds<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n
Operator<\/strong><\/td>\nAverage Fall in Download Speed in August<\/strong><\/td>\nAverage Fall in Upload Speed in August<\/strong><\/td>\n<\/tr>\n
EE<\/a><\/td>\n-30%<\/td>\n-19%<\/td>\n<\/tr>\n
O2<\/a><\/td>\n-55%<\/td>\n-35%<\/td>\n<\/tr>\n
Three<\/td>\n-24%<\/td>\n-24%<\/td>\n<\/tr>\n
Vodafone<\/a><\/td>\n-20%<\/td>\n-27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The results also reveal that O2<\/a> was “most effected<\/em>” by the increase in tourist numbers, seeing average download speeds fall by 55% and average upload speeds fall by 35%. The wider impact can also be visualised, such as when we look at the following map of Cardigan below, although sadly there isn’t an interactive version of this for the public to access, yet.<\/p>\n

\"Cardigan-mobile-speeds-summer-2024\"
\nFollowing the capture of this data, the GMW Digital Programme is now working with various operators and neutral host providers to increase capacity in these seaside towns, as well as other tourism \u2018hot-spots\u2019 across Mid Wales.<\/p>\n

However, it should be said that the mobile operators will already be aware of this sort of impact from their own internal network usage data, and they often increase capacity during expected periods of high load. But it remains to be seen whether they will go beyond their usual tweaks in order to address the issues. Sometimes there can be complex and costly reasons that may limit an operator’s ability to adapt.<\/p>\n

Cardigan<\/strong><\/p>\n

August Performance:<\/p>\n\n\n\n\n\n\n\n
Operator<\/td>\nDownload speeds (Mbps)<\/td>\nChange in DL Speeds<\/td>\nUpload Speeds (Mbps)<\/td>\nChange in UL Speeds<\/td>\n<\/tr>\n
EE<\/a><\/td>\n22.4<\/td>\n-20%<\/td>\n5.6<\/td>\n-23%<\/td>\n<\/tr>\n
O2<\/td>\n3.4<\/td>\n-41%<\/td>\n2.3<\/td>\n-46%<\/td>\n<\/tr>\n
Vodafone<\/a><\/td>\n9.5<\/td>\n-2%<\/td>\n4.9<\/td>\n-22%<\/td>\n<\/tr>\n
Three<\/td>\n16<\/td>\n-12%<\/td>\n3.5<\/td>\n-27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

New Quay<\/strong><\/p>\n

August Performance:<\/p>\n\n\n\n\n\n\n\n
Operator<\/td>\nDownload speeds (Mbps)<\/td>\nChange in DL Speeds<\/td>\nUpload Speeds (Mbps)<\/td>\nChange in UL Speeds<\/td>\n<\/tr>\n
EE<\/td>\n6.4<\/td>\n-54%<\/td>\n2<\/td>\n-13%<\/td>\n<\/tr>\n
O2<\/td>\n3.1<\/td>\n-72%<\/td>\n2<\/td>\n-55%<\/td>\n<\/tr>\n
Vodafone<\/td>\n8.7<\/td>\n-38%<\/td>\n3.2<\/td>\n-35%<\/td>\n<\/tr>\n
Three<\/td>\n7.7<\/td>\n-50%<\/td>\n0.7<\/td>\n-46%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Aberaeron<\/strong><\/p>\n

August Performance:<\/p>\n\n\n\n\n\n\n\n
Operator<\/td>\nDownload speeds (Mbps)<\/td>\nChange in DL Speeds<\/td>\nUpload Speeds (Mbps)<\/td>\nChange in UL Speeds<\/td>\n<\/tr>\n
EE<\/td>\n15.5<\/td>\n-28%<\/td>\n2.6<\/td>\n-13%<\/td>\n<\/tr>\n
O2<\/td>\n9.7<\/td>\n-49%<\/td>\n4<\/td>\n-2%<\/td>\n<\/tr>\n
Vodafone<\/td>\n24.8<\/td>\n-17%<\/td>\n4.6<\/td>\n-26%<\/td>\n<\/tr>\n
Three<\/td>\n16.7<\/td>\n-15%<\/td>\n1.7<\/td>\n-26%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The Growing Mid Wales programme and network analyst firm Streetwave have used their ongoing mobile connectivity study in Ceredigion (Wales) to reveal what sort of impact tourism has on mobile broadband performance in seaside towns (there’s a “major” drop in data speeds) and thus where EE, Vodafone, Three UK and O2 may need to upgrade.<\/p>\n","protected":false},"author":1,"featured_media":29483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,60,38,477,71],"class_list":["post-39613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-mobile-broadband","tag-politics","tag-science","tag-wales"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/113247881448662129","error":""},"yoast_head":"\nStudy Shows Impact of Tourism on Mobile Broadband Speeds in Ceredigion - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The Growing Mid Wales programme and network analyst firm Streetwave have used their ongoing mobile connectivity study in Ceredigion (Wales) to reveal what\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2024\/10\/study-shows-impact-of-tourism-on-mobile-broadband-speeds-in-ceredigion.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Shows Impact of Tourism on Mobile Broadband Speeds in Ceredigion - 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