{"id":40921,"date":"2025-02-13T10:58:21","date_gmt":"2025-02-13T10:58:21","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=40921"},"modified":"2025-02-13T10:58:21","modified_gmt":"2025-02-13T10:58:21","slug":"freshwave-claims-better-indoor-mobile-signals-can-grow-uk-economy-by-70bn","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/02\/freshwave-claims-better-indoor-mobile-signals-can-grow-uk-economy-by-70bn.html","title":{"rendered":"Freshwave Claims Better Indoor Mobile Signals Can Grow UK Economy by \u00a370bn"},"content":{"rendered":"

Wireless infrastructure provider Freshwave<\/a>, which is backed by investment firm DigitalBridge and naturally has its own vested interests in this field, have published a new study that claims a focus on improving indoor mobile (4G<\/a>, 5G<\/a> etc.) signals and “eliminating mobile dead zones<\/em>” could help to grow the UK economy by \u00a370bn a year.<\/p>\n

According to Freshwave’s somewhat high-level Mobile Connectivity ROI Index<\/strong>, just 5 minutes of poor current connectivity a day reduces annual productive time by 1% and 87% of UK organisations say poor current connectivity causes “daily disruptions at their sites<\/em>“. The value lost each year by poor current connectivity in the average UK organisation with more than 100 employees is said to be -\u00a34.6m.<\/p>\n

NOTE:<\/strong> STL Research surveyed 900 CXOs and senior IT decision makers from medium and large organisations across the UK\u2019s private and public sectors in December 2024 to support the study. All respondents represented organisations with over 100 employees and annual revenues or budgets exceeding \u00a350 million.<\/div>\n

Overall, the study claims to have found that poor indoor mobile connectivity costs the UK economy \u00a3100bn annually. But respondents to the study believe better indoor mobile connectivity could reduce that impact by as much as 70%, equating to added value of \u00a370bn per year across the UK economy.<\/p>\n

The public sector was found to be the most affected by indoor connectivity dead zones, losing \u00a346bn annually, with potential gains of \u00a333bn not being realised. The professional and financial services sector follows, losing \u00a324bn annually, with a potential gain of \u00a317bn from better indoor mobile connectivity. As the nation\u2019s financial and governmental hub, London stands to gain the most from improved indoor mobile connectivity (\u00a314bn), followed by the South East (\u00a313bn) and the Midlands (\u00a310bn).<\/p>\n

The majority of respondents (62%) identified workforce productivity as being the primary beneficiary of improved indoor mobile connectivity. Not to mention other immediate gains from better indoor signal, such as financial performance (57%), operational efficiency (56%), and customer satisfaction (52%). Respondents also saw longer term benefits such as AI-driven use cases, automation use cases and personalised experiences.<\/p>\n

Simon Frumkin, CEO of Freshwave, said:<\/strong><\/p>\n

“The UK economy simply cannot afford to lose \u00a3100bn every year. That is why massive investments have been made in digital infrastructure over the past decade. We must now build upon this platform and ensure seamless mobile connectivity extends to wherever people want to use it. The prize will be \u00a370bn of added value for businesses, so it\u2019s little wonder the majority expect to invest in mobile technology over the next two years.<\/p>\n

Working alongside the UK\u2019s mobile network operators, we\u2019re at the forefront of helping businesses reap the full economic benefits of this decade-long investment. 4G\/5G connectivity is going to enable transformative technologies across every sector, benefiting organisations and the economy both today and for years into the future.”<\/p><\/blockquote>\n

Admittedly, we always advise taking studies like this with a pinch of salt, not least since there are vested interests fuelling it and they tend to make a lot of assumptions about service coverage, performance and economic benefits, which may or may not accurately reflect reality.<\/p>\n

On the other hand, there are clearly positives to be had and few people will complain about the arrival of indoor signal improvements, regardless of whether they can be directly proven to result in significant economic or other positive impacts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wireless infrastructure provider Freshwave, which is backed by investment firm DigitalBridge and naturally has its own vested interests in this field, have published a new study that claims a focus on improving indoor mobile (4G, 5G etc.) signals and “eliminating mobile dead zones” could help to grow the UK economy by \u00a370bn a year.<\/p>\n","protected":false},"author":1,"featured_media":40923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[61,406,472,60,38,34],"class_list":["post-40921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-4g","tag-5g","tag-business","tag-mobile-broadband","tag-politics","tag-statistics"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/113996228384556180","error":""},"yoast_head":"\nFreshwave Claims Better Indoor Mobile Signals Can Grow UK Economy by \u00a370bn - 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