{"id":42305,"date":"2025-07-08T08:01:33","date_gmt":"2025-07-08T07:01:33","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=42305"},"modified":"2025-07-07T17:46:18","modified_gmt":"2025-07-07T16:46:18","slug":"ispa-study-claims-72-percent-of-uk-backs-continued-investment-in-broadband","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/07\/ispa-study-claims-72-percent-of-uk-backs-continued-investment-in-broadband.html","title":{"rendered":"ISPA Study Claims 72 Percent of UK Backs Continued Investment in Broadband"},"content":{"rendered":"

The UK Internet Service Providers Association (ISPA<\/a>), which is a trade body representing ISPs and related comms providers, has today published the results of a new nationally representative poll. This found that 72% of people believe it\u2019s important for broadband providers to keep upgrading networks and 62% were willing to accept short-term traffic disruption for long-term improvements.<\/p>\n

The study<\/a>, which also revealed how 78% of respondents believe everyone in the country should be able to access “high-speed internet<\/em>“, is intended to provide fresh insights into the British public\u2019s opinions on a range of key issues for the telecoms sector, including broadband rollout, online safety, fraud, and digital inclusion.<\/p>\n

NOTE:<\/strong> This research was conducted by Censuswide, with a nationally representative sample of 2,000 UK consumers aged 18 and over. Fieldwork was carried out between 9th and 11th April 2025.<\/div>\n

The report thus contains somewhat of a shotgun blast of information across several different categories, which we’ll attempt to summarise below.<\/p>\n

Summary of Results<\/strong><\/span><\/p>\n

\u27a4 Only supermarkets ranked higher than broadband as a daily priority (40% vs. 37%), with internet access seen as more essential than utilities, mobile networks, or even banks.<\/p>\n

\u27a4 When asked what they would rather forgo over internet access, 49% of respondents chose the gym, while 42% said alcohol.<\/p>\n

\u27a4 41% of people say the national government should take responsibility for ensuring affordable broadband for all, while 40% look to broadband providers to do this, and 23% to local governments.<\/p>\n

\u27a4 53% were not aware of the current broadband upgrades, such as via the Government’s Project Gigabit programme.<\/p>\n

\u27a4 61% have experienced online fraud or scams, with younger adults especially affected; just 23% of 25-34 year olds say they\u2019ve never encountered fraud, compared to 55% of those aged 55 and over.<\/p>\n

\u27a4 55% believe social media companies are not doing enough to prevent scams, and only 34% feel current measures are adequate.<\/p>\n

\u27a4 22% use parental controls from their broadband provider, while 21% have installed internet safety software, and 20% choose direct supervision.<\/p>\n

\u27a4 Public opinion is divided on responsibility for online safety – 33% say it\u2019s up to users and parents, while others point to tech platforms (21%), government (17%), or broadband providers (13%).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The UK Internet Service Providers Association (ISPA), which is a trade body representing ISPs and related comms providers, has today published the results of a new nationally representative poll. This found that 72% of people believe it\u2019s important for broadband providers to keep upgrading networks and 62% were willing to accept short-term traffic disruption for […]<\/p>\n","protected":false},"author":1,"featured_media":39038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[58,34],"class_list":["post-42305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-ispa","tag-statistics"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/114816332353554773","error":""},"yoast_head":"\nISPA Study Claims 72 Percent of UK Backs Continued Investment in Broadband - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The UK Internet Service Providers Association (ISPA), which is a trade body representing ISPs and related comms providers, has today published the results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/07\/ispa-study-claims-72-percent-of-uk-backs-continued-investment-in-broadband.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISPA Study Claims 72 Percent of UK Backs Continued Investment in Broadband - 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