{"id":42307,"date":"2025-07-04T10:00:42","date_gmt":"2025-07-04T09:00:42","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=42307"},"modified":"2025-07-04T10:05:03","modified_gmt":"2025-07-04T09:05:03","slug":"new-study-examines-uk-full-fibre-broadband-take-up-by-age-of-network","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/07\/new-study-examines-uk-full-fibre-broadband-take-up-by-age-of-network.html","title":{"rendered":"New Study Examines UK Full Fibre Broadband Take-up by Age of Network"},"content":{"rendered":"

Strategic consultancy firm Eight Advisory<\/a> has today published the third edition of their Takeup Tracker, which examines the rise in take-up across the UK\u2019s many alternative full fibre (FTTP<\/a>) broadband networks (altnets) and compares it with that of Openreach<\/a> (BT<\/a>). This edition also takes a deeper dive into take-up by age of network – a key factor in gauging progress.<\/p>\n

At present nearly 88% of UK premises can now access a gigabit-capable broadband network or 78% when only looking at Fibre-to-the-Premises<\/strong> (FTTP<\/a>) technology (here<\/a>). Ofcom<\/a> separately predicts the UK will achieve gigabit coverage of between 97-98% and full fibre coverage of between 95-96% by May 2027 (here<\/a>).<\/p>\n

NOTE:<\/strong> The government’s Project Gigabit currently aims for 99% of UK premises to be reached by gigabit-capable broadband by 2032.<\/div>\n

Network coverage is a key measure when assessing progress, but in a market under so much economic strain (e.g. rising build costs and high interest rates) – and filled with so many competitive altnets (i.e. in the case of overbuild this means splitting customers between several competing networks) – it’s also very important to understand the impact of take-up by customers (residential homes, businesses etc.).<\/p>\n

We know from our own experience in this market that a number of factors can impact take-up, such as the higher prices for faster services, the amount of local competition, as well as a lack of general awareness (i.e. locals don\u2019t always know that the faster service exists) or interest in the new connectivity (not everybody may feel a need to get something better). The fear of switching to a different ISP may also obstruct some services, and so can long contract terms with existing packages (customers can\u2019t switch immediately).<\/p>\n

In addition, it’s important to remember that take-up – usually expressed as a percentage of customers connected within the network area – is somewhat of a dynamically scaled measurement, which is often suppressed while operators are in their rapid roll-out phase (i.e. covering new premises at a faster rate than customers can take it up). But the figure tends to mature faster as the build phase slows in favour of greater commercialisation, which is a process that a lot of altnets are currently going through.<\/p>\n

Results of the take-up study<\/strong><\/span><\/h3>\n

Overall, altnet penetration has slowly increased over the 6 months since the last report, which means that altnet penetration at aggregate level is now estimated to be 20% in March 2025 (up 3% from the 17% the study reported in September 2024). In the same timeframe, Openreach<\/a>’s FTTP<\/a> take-up rose to 36% (up 1% since Sept 2024), which is despite the operator adopting an accelerated rate of build.<\/p>\n

At a total retail market share level, altnets are also continuing to make incremental gains in capturing market share from the five largest broadband ISPs, now accounting for around 13.4% of retail connections. This compares with BT<\/a> (inc. EE<\/a> and Plusnet<\/a>) on 30.5%, Virgin Media<\/a> (O2<\/a>) on 19.7%, Sky Broadband<\/a> on 20%, TalkTalk<\/a> on 10.8% and Vodafone<\/a> with 5.6%.<\/p>\n

However, one catch above is that some providers – like TalkTalk<\/a> and Vodafone<\/a>, also work with altnets (i.e. we don’t know precisely how many of their customers come from those, although with TalkTalk<\/a> it’s believed to be c.150k from just CityFibre<\/a>). Openreach<\/a> dominates many of the biggest providers (except VMO2), but they also suffered annualised broadband line losses to the year ending March of 828,000 (mostly from their non-FTTP network areas).<\/p>\n

By comparison, the new study estimates that altnets cumulatively added 760k net adds over the same period as Openreach lost 828k. Virgin Media<\/a> also suffered a smaller decline.<\/p>\n

\"Eight-Advisory-March-2025-summary-of-UK-full-fibre-network-takeup\"<\/p>\n

The picture is thus somewhat mixed, depending upon the aforementioned issues, such as current rate of build, competition and scale etc. For example, Netomnia<\/a> and Openreach are both still deploying at a fair old rate of knots, so we don’t expect to see dramatic changes in their take-up rate.<\/p>\n

On the other hand, G.Network<\/a>’s build has been through a few stops and starts, yet their take-up remains among the weakest. We should caveat that toob<\/a>’s take-up figures are also somewhat polluted by the fact that they now make significant use of CityFibre<\/a>’s national network, which makes it hard to distinguish own-built take-up from that of their network partnership.<\/p>\n

The new report also takes a much closer look at the issue of take-up vs age of network, which is relevant because take-up is something that grows organically over time (i.e. it often takes 2+ years after a network has been deployed in an area before you can get an idea of how it’s actually performing). Crucially, the data for altnets shows that more mature networks \/ cohorts (>24 months) are seeing penetration as high as 30-50%, while take-up within the first year tends to range from 9-19%.<\/p>\n

\"Eight-Advisory-March-2025-take-up-over-time\"<\/p>\n

The study also examines the impact of Openreach overbuild on altnet take-up, which finds that take-up is lower when the incumbent overbuilds, but it’s still strong for altnets and “continues to rise the longer the cohort has been in market<\/em>“.<\/p>\n

Openreach overbuild thus leads to an average loss in penetration of 6% for altnets. In relative terms, this means altnets achieve 75% of the penetration where they are overbuilt by Openreach’s FTTP, relative to the take-up achieved in all other competitive footprints where OR is not present.<\/p>\n

\"Eight-Advisory-March-2025-take-up-when-overbuilt-by-Openreach\"<\/p>\n

Finally, in terms of first mover advantage (i.e. the benefit of being the first to build FTTP in a location), this was found to deliver an incremental penetration improvement of 2 percentage points relative to areas where Openreach is first to market.<\/p>\n

Clearly, given enough time and the right locations, many (but not all) altnets can attract plenty of interest and punch above their weight, which will get them closer to the take-up levels needed for positive EBITDA and eventual profitability (quite a few have already entered positive EBITDA territory, which is a good start). But consolidation will still be needed if many are to survive longer term. The full report goes into a lot more detail.<\/p>\n

Eight Advisory Take-up Tracker (3rd Edition)<\/strong><\/span>
\nhttps:\/\/www.8advisory.com\/en\/2025\/07\/04\/uk-fibre-to-the-home-ftth-take-up-churn\/<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Strategic consultancy firm Eight Advisory has today published the third edition of their Takeup Tracker, which examines the rise in take-up across the UK\u2019s many alternative full fibre (FTTP) broadband networks (altnets) and compares it with that of Openreach (BT). This edition also takes a deeper dive into take-up by age of network – a […]<\/p>\n","protected":false},"author":1,"featured_media":26538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[474,418,1491,1995,56,1994,416,148,76,2353,69,66,34,74,475,96,1650,1867],"class_list":["post-42307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-bt","tag-cityfibre","tag-community-fibre","tag-fibrus","tag-fttp","tag-g-network","tag-gigaclear","tag-hyperoptic","tag-kc","tag-netomnia","tag-bt-openreach","tag-sky-broadband","tag-statistics","tag-talktalk","tag-virgin-media","tag-vodafone","tag-voneus","tag-zzoomm"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/114794151619853365","error":""},"yoast_head":"\nNew Study Examines UK Full Fibre Broadband Take-up by Age of Network - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Strategic consultancy firm Eight Advisory has today published the third edition of their Takeup Tracker, which examines the rise in take-up across the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/07\/new-study-examines-uk-full-fibre-broadband-take-up-by-age-of-network.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Study Examines UK Full Fibre Broadband Take-up by Age of Network - 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