{"id":4242,"date":"2013-10-09T07:24:08","date_gmt":"2013-10-09T06:24:08","guid":{"rendered":"http:\/\/www.ispreview.co.uk\/?p=4242"},"modified":"2013-10-09T07:34:06","modified_gmt":"2013-10-09T06:34:06","slug":"asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html","title":{"rendered":"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media"},"content":{"rendered":"<p>The <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/asa\" target=\"_blank\">Advertising Standards Authority<\/a> (ASA) has banned a direct mailing (post) advert for Sky (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/bskyb\" rel=\"nofollow\" target=\"_blank\">Sky Broadband<\/a>) because it &#8220;<em>misleadingly exaggerated<\/em>&#8221; the effect of <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>&#8217;s broadband Traffic Management Policy (TMP) and unfairly &#8220;<em>denigrated<\/em>&#8221; their brand.<\/p>\n<p><!--more--><\/p>\n<p>The promotion, which included both a <strong>letter and a booklet<\/strong>, was presented in the style of a conversation between a customer and <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>&#8217;s customer services. It began by saying, &#8220;<em>So this super-duper fast broadband I&#8217;ve got is always going to stay that way, right?<\/em>&#8220;. The response followed, &#8220;<em>Well that depends. We do have a traffic management policy<\/em>.&#8221;<\/p>\n<p>The next page began, &#8220;<em>At Sky, when we say our broadband usage is unlimited, that&#8217;s exactly what we mean<\/em>..&#8221;. The fictional conversation then proceeded on to use the same form of negative publicity against <a href=\"https:\/\/www.ispreview.co.uk\/index.php\/go\/vm\" rel=\"nofollow\" target=\"_blank\">Virgin Media<\/a>&#8217;s TV service. Needless to say that Virgin wasn&#8217;t happy and complained that the promotion &#8220;<em>misleadingly exaggerated the effect of [their] traffic management policy<\/em>&#8221; and &#8220;<em>was denigrating to the Virgin Media brand by presenting an overly negative portrayal of the service<\/em>&#8220;.<\/p>\n<blockquote class=\"bq1\"><p><strong>ASA Ruling (Ref: A13-231567)<\/strong><\/p>\n<p>&#8220;<em>Because we understood Virgin Media&#8217;s traffic management policy affected only a small percentage of their customers and did not reduce the speed of the service customers on their 60 Mb and 100 Mb services received to below 30Mb, we considered the ad misleadingly exaggerated the effect of Virgin Media&#8217;s traffic management policy on its broadband customers.<\/em><\/p>\n<p><em>&#8230;<\/em><\/p>\n<p><em>Furthermore, we considered the ad was presented in a manner that went beyond a robust and objective comparison of the services offered by Sky and Virgin Media and denigrated Virgin Media&#8217;s brand. We therefore concluded that the ad breached the Code on this point.<\/em>&#8220;<\/p><\/blockquote>\n<p>As usual the advert was banned and the ASA told Sky not to &#8220;<em>misleadingly exaggerate the effect of competitors&#8217; services in future<\/em>&#8221; and &#8220;<em>not to denigrate Virgin Media&#8217;s brand in future<\/em>&#8220;. But it wasn&#8217;t a total loss for Sky as some of their additional remarks about Virgin Media&#8217;s TV service, which centred on Virgin&#8217;s lack of a dedicated 3D TV channel and their limited HD quality Sports and Movie channels, were not upheld.<\/p>\n<p>One\u00a0interesting aspect of the ASA&#8217;s ruling though is the general decision to seemingly ignore the impact of TMP on Virgin Media&#8217;s popular <strong>entry-level 30Mbps package<\/strong>, which could arguably suffer a greater detriment due to traffic management. The ASA didn&#8217;t seem to feel as if the 30Mbps service was &#8220;<em>superfast<\/em>&#8221; and instead focused on &#8220;<em>those with speeds above 30Mb<\/em>&#8221; (<a href=\"https:\/\/www.ispreview.co.uk\/index.php\/link\/ofcom\" target=\"_blank\">Ofcom<\/a> defines superfast as 30Mbps+ but the government still equates it to 25Mbps+).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it &#8220;misleadingly exaggerated&#8221; the effect of Virgin Media&#8217;s broadband Traffic Management Policy (TMP) and unfairly &#8220;denigrated&#8221; their brand.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[99,66,475],"class_list":["post-4242","post","type-post","status-publish","format-standard","hentry","category-uk_isp_news","tag-asa","tag-sky-broadband","tag-virgin-media"],"share_on_mastodon":{"url":"","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media - ISPreview UK<\/title>\n<meta name=\"description\" content=\"The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it &quot;misleadingly exaggerated&quot; the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media - ISPreview UK\" \/>\n<meta property=\"og:description\" content=\"The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it &quot;misleadingly exaggerated&quot; the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\" \/>\n<meta property=\"og:site_name\" content=\"ISPreview UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ispreview\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-09T06:24:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-09T06:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ispreview\" \/>\n<meta name=\"twitter:site\" content=\"@ispreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\"},\"author\":{\"name\":\"Mark Jackson\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\"},\"headline\":\"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media\",\"datePublished\":\"2013-10-09T06:24:08+00:00\",\"dateModified\":\"2013-10-09T06:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\"},\"wordCount\":445,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"keywords\":[\"Advertising Standards\",\"Sky Broadband\",\"Virgin Media\"],\"articleSection\":[\"ISP News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\",\"name\":\"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media - ISPreview UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\"},\"datePublished\":\"2013-10-09T06:24:08+00:00\",\"dateModified\":\"2013-10-09T06:34:06+00:00\",\"description\":\"The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it \\\"misleadingly exaggerated\\\" the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/2013\\\/10\\\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"name\":\"ISPreview UK\",\"description\":\"Top Broadband ISP and Mobile Provider Information Site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ispreview.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#organization\",\"name\":\"ISPreview.co.uk\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/ispreview_uk_logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"ISPreview.co.uk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mjack\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ispreview.bsky.social\",\"https:\\\/\\\/mastodon.social\\\/@ispreview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/#\\\/schema\\\/person\\\/de66a8b4e937c21c80e443d1bf9c35d5\",\"name\":\"Mark Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ispreview.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/nggallery_import\\\/Mark-Jackson-96x96.jpg\",\"caption\":\"Mark Jackson\"},\"description\":\"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.\",\"sameAs\":[\"http:\\\/\\\/www.ispreview.co.uk\",\"https:\\\/\\\/www.facebook.com\\\/ispreview\",\"https:\\\/\\\/x.com\\\/ispreview\"],\"url\":\"https:\\\/\\\/www.ispreview.co.uk\\\/index.php\\\/author\\\/markj\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media - ISPreview UK","description":"The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it \"misleadingly exaggerated\" the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html","og_locale":"en_GB","og_type":"article","og_title":"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media - ISPreview UK","og_description":"The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it \"misleadingly exaggerated\" the","og_url":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html","og_site_name":"ISPreview UK","article_publisher":"https:\/\/www.facebook.com\/ispreview","article_author":"https:\/\/www.facebook.com\/ispreview","article_published_time":"2013-10-09T06:24:08+00:00","article_modified_time":"2013-10-09T06:34:06+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","type":"image\/jpeg"}],"author":"Mark Jackson","twitter_card":"summary_large_image","twitter_creator":"@ispreview","twitter_site":"@ispreview","twitter_misc":{"Written by":"Mark Jackson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#article","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html"},"author":{"name":"Mark Jackson","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5"},"headline":"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media","datePublished":"2013-10-09T06:24:08+00:00","dateModified":"2013-10-09T06:34:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html"},"wordCount":445,"commentCount":2,"publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"keywords":["Advertising Standards","Sky Broadband","Virgin Media"],"articleSection":["ISP News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html","url":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html","name":"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media - ISPreview UK","isPartOf":{"@id":"https:\/\/www.ispreview.co.uk\/#website"},"datePublished":"2013-10-09T06:24:08+00:00","dateModified":"2013-10-09T06:34:06+00:00","description":"The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it \"misleadingly exaggerated\" the","breadcrumb":{"@id":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ispreview.co.uk\/index.php\/2013\/10\/asa-uk-ban-direct-mailing-sky-broadband-ad-denigrating-virgin-media.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ispreview.co.uk\/"},{"@type":"ListItem","position":2,"name":"ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media"}]},{"@type":"WebSite","@id":"https:\/\/www.ispreview.co.uk\/#website","url":"https:\/\/www.ispreview.co.uk\/","name":"ISPreview UK","description":"Top Broadband ISP and Mobile Provider Information Site","publisher":{"@id":"https:\/\/www.ispreview.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ispreview.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ispreview.co.uk\/#organization","name":"ISPreview.co.uk","url":"https:\/\/www.ispreview.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2020\/07\/ispreview_uk_logo.jpg","width":1000,"height":1000,"caption":"ISPreview.co.uk"},"image":{"@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview","https:\/\/www.linkedin.com\/in\/mjack\/","https:\/\/bsky.app\/profile\/ispreview.bsky.social","https:\/\/mastodon.social\/@ispreview"]},{"@type":"Person","@id":"https:\/\/www.ispreview.co.uk\/#\/schema\/person\/de66a8b4e937c21c80e443d1bf9c35d5","name":"Mark Jackson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","url":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","contentUrl":"https:\/\/www.ispreview.co.uk\/wp-content\/uploads\/2023\/01\/nggallery_import\/Mark-Jackson-96x96.jpg","caption":"Mark Jackson"},"description":"By Mark Jackson Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.","sameAs":["http:\/\/www.ispreview.co.uk","https:\/\/www.facebook.com\/ispreview","https:\/\/x.com\/ispreview"],"url":"https:\/\/www.ispreview.co.uk\/index.php\/author\/markj"}]}},"_links":{"self":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/4242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=4242"}],"version-history":[{"count":0,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/4242\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=4242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=4242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispreview.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=4242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}