{"id":42673,"date":"2025-08-01T09:08:48","date_gmt":"2025-08-01T08:08:48","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=42673"},"modified":"2025-08-01T09:10:30","modified_gmt":"2025-08-01T08:10:30","slug":"virgin-media-broadband-data-suggest-brits-clock-off-early-on-fridays","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/08\/virgin-media-broadband-data-suggest-brits-clock-off-early-on-fridays.html","title":{"rendered":"Virgin Media’s Broadband Data Suggest Brits Clock Off Early on Fridays"},"content":{"rendered":"

Broadband ISP Virgin Media<\/a> (O2<\/a>) has published some new insights from their fixed line network, which among other things reveals a fall in UK data traffic on Friday afternoons during the summer months, with as much as an 8% dip between 3-5pm compared to the winter, as “remote workers clock off early<\/em>“.<\/p>\n

Alongside the new network data, Virgin Media<\/a> also asked an unspecified number of Britons – via polling insights based off a nationally representative survey conducted by Strand Partners for O2<\/a> – about their work policies and working habits in order to “fully understand the trend<\/em>“.<\/p>\n

The results found that 30% of Brits say they have a formal early Friday finish in place during the summer, while 48% said they\u2019re not authorised to finish early on a Friday, and 32% say they regularly log off with or without official permission. Finally, 20% of Brits said that while they don\u2019t have official early finishes, it\u2019s now become informally accepted behaviour in their workplace.<\/p>\n

Summary of Additional Results<\/strong><\/span><\/p>\n

\u27a4 61% feel they\u2019ve earned the right to clock off early after a busy week.<\/p>\n

\u27a4 59% say they don\u2019t feel at all guilty about heading off early to start their weekend on Fridays.<\/p>\n

\u27a4 63% of Brits saying they feel more productive earlier in the week if they can look ahead to finishing earlier on Friday.<\/p>\n

\u27a4 Some Brits confess to working on the move on a Friday afternoon, with 15% admitting to having worked from the train station, 14% from the park, and 10% from the pub, as the weekend beckons.<\/p>\n

\u27a4 30% of 18\u201324-year-olds confess they\u2019ve worked from the car while travelling for the weekend.<\/p>\n

\u27a4 24% say they\u2019ve often secretly left work early but kept their work status to \u2018active\u2019 on a summer Friday.<\/p>\n

\u27a4 37% said they often plan to log off early on summer Fridays but typically end up working late.<\/p>\n

\u27a4 25% say they often feel pressure to stay available on summer Fridays, even after the end of the working day.<\/p>\n

\u27a4 64% of the Brits working a full Friday say they wish their company had a formal summer Friday policy.<\/p><\/blockquote>\n

Jeanie York, CTO of VMO2, said: \u201cOur network traffic analysis is revealing changing workplace habits in real time as the nation takes advantage of long summer Fridays. We\u2019re continuing to boost our fixed and mobile networks so whether Brits are working from their local park, or finishing their work at home, we\u2019re ready to keep them connected<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Broadband ISP Virgin Media (O2) has published some new insights from their fixed line network, which among other things reveals a fall in UK data traffic on Friday afternoons during the summer months, with as much as an 8% dip between 3-5pm compared to the winter, as “remote workers clock off early“.<\/p>\n","protected":false},"author":1,"featured_media":32575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[34,475],"class_list":["post-42673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-statistics","tag-virgin-media"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/114952492310913787","error":""},"yoast_head":"\nVirgin Media's Broadband Data Suggest Brits Clock Off Early on Fridays - ISPreview UK<\/title>\n<meta name=\"description\" content=\"Broadband ISP Virgin Media (O2) has published some new insights from their fixed line network, which among other things reveals a fall in UK data traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ispreview.co.uk\/index.php\/2025\/08\/virgin-media-broadband-data-suggest-brits-clock-off-early-on-fridays.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Media's Broadband Data Suggest Brits Clock Off Early on Fridays - 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