{"id":42704,"date":"2025-08-05T08:46:52","date_gmt":"2025-08-05T07:46:52","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=42704"},"modified":"2025-08-05T08:46:52","modified_gmt":"2025-08-05T07:46:52","slug":"broadband-router-giant-avm-rebrands-company-name-to-fritz","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/08\/broadband-router-giant-avm-rebrands-company-name-to-fritz.html","title":{"rendered":"Broadband Router Giant AVM Rebrands Company Name to FRITZ!"},"content":{"rendered":"<p>German-based network kit manufacturer <a href=\"https:\/\/en.avm.de\/\" target=\"_blank\" rel=\"noopener\">AVM<\/a>, which is a familiar developer of home networking products (e.g. FRITZ!Box routers are used by various UK consumers and several ISPs), has officially notified their customers and clients of how the company name is being changed from AVM to FRITZ!.<!--more--><\/p>\n<p>&#8220;<em>Due to the very high brand awareness and popularity of the FRITZ brand! we have decided to be uniform under the FRITZ brand in the future! This is a pure name change of our companies &#8230; Our products have always been called FRITZ! \u2013 now the company also bears this strong name<\/em>,&#8221; said the company\u2019s email to their partners (please excuse any errors due to the translation from German to English).<\/p>\n<p>The move was not unexpected, as the company&#8217;s website domain had already recently been changed from AVM (https:\/\/en.avm.de) to FRITZ (https:\/\/uk.fritz.com). According to <a href=\"https:\/\/www.deskmodder.de\/blog\/2025\/08\/04\/avm-wird-zu-fritz-gmbh-namenswechsel-fritzbox-hersteller\/\" target=\"_blank\" rel=\"noopener\">Deskmodder.de<\/a>, FRITZ! GmbH currently employs around 900 employees at the traditional company location of Berlin and generates a turnover of 580m euros.<\/p>\n<p>At present this is purely a name change and does not appear to be accompanied by any grander changes in business strategy or approach. Credits to Steve for spotting this development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>German-based network kit manufacturer AVM, which is a familiar developer of home networking products (e.g. FRITZ!Box routers are used by various UK consumers and several ISPs), has officially notified their customers and clients of how the company name is being changed from AVM to FRITZ!.<\/p>\n","protected":false},"author":1,"featured_media":27015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[472],"class_list":["post-42704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk_isp_news","tag-business"],"share_on_mastodon":{"url":"https:\/\/mastodon.social\/@ispreview\/114975055306440290","error":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broadband Router Giant AVM Rebrands Company Name to FRITZ! 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