{"id":42955,"date":"2025-09-02T09:05:22","date_gmt":"2025-09-02T08:05:22","guid":{"rendered":"https:\/\/www.ispreview.co.uk\/?p=42955"},"modified":"2025-09-02T09:25:22","modified_gmt":"2025-09-02T08:25:22","slug":"broadband-isp-talktalk-launches-uk-brand-refresh-to-help-forget-the-troubles","status":"publish","type":"post","link":"https:\/\/www.ispreview.co.uk\/index.php\/2025\/09\/broadband-isp-talktalk-launches-uk-brand-refresh-to-help-forget-the-troubles.html","title":{"rendered":"Broadband ISP TalkTalk Launch UK Brand Refresh to Help Forget the Troubles"},"content":{"rendered":"

The financially troubled broadband provider TalkTalk<\/a> has today attempted to start putting the recent past behind it by refreshing their brand identity a bit (inc. new website), while at the same time launching new digital platforms and a supporting marketing campaign. But it may yet take much more than this to help turn things around, although it’s a start.<\/p>\n

The brand refresh, which is already live across TalkTalk<\/a>\u2019s newly designed website today, includes “electric green and shocking pink tones<\/em>” and underlines how the provider is attempting to “reconnect with its challenger roots<\/em>“. The accompanying marketing campaign for this will launch on 11th September 2025 across digital, video-on-demand, outdoor, and audio channels.<\/p>\n

Expressed as being “aimed at delivering a better way to Wi-Fi for UK consumers<\/em>“, the new website and customer platform is also being underpinned by their recently agreed long-term partnership with Kraken Technologies<\/strong> (here<\/a>). The new customer management platform replaces a number of internal legacy platforms, and is Kraken\u2019s first large scale foray into the telecoms market.<\/p>\n

The first TalkTalk<\/a> customers have already been migrated over to the platform, supported by a new customer service model, which is said to “empower customer service agents to solve any problem, rather than passing customers around different agents<\/em>“. But only time will tell what sort of impact this actually has.<\/p>\n

Susie Buckridge, CEO of TalkTalk, said:<\/strong><\/p>\n

\u201cWe\u2019re returning to our challenger roots, delivering reliable Wi-Fi for all our customers at the right price, at the same time as challenging ourselves to find new ways of delighting our customers. Our new look website, strengthened by our brilliant new-look brand and engaging marketing campaign, are just the latest demonstration of that, and signal our intent to continue to shake up the industry on behalf of our customers.\u201d<\/p><\/blockquote>\n

The announcement doesn’t mention anything about new or refreshed broadband packages, although we did find their website ordering systems to be a lot smoother. On the flip side, in areas where we used to get package prices and speeds for CityFibre<\/a>’s FTTP<\/a> network, we’re oddly now only getting results for Openreach<\/a>’s slower FTTP<\/a> options, which is hopefully just an initial bug with the new website.<\/p>\n

As above, only time will tell whether this is enough to help improve TalkTalk’s take-up and stem the recently rapid customer bleed to rivals (420,000 lost in the last year<\/a>) – all occurring amid their widely reported financial challenges, but it often takes more than this to turn such a situation around.<\/p>\n","protected":false},"excerpt":{"rendered":"

The financially troubled broadband provider TalkTalk has today attempted to start putting the recent past behind it by refreshing their brand identity a bit (inc. new website), while at the same time launching new digital platforms and a supporting marketing campaign. 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